Faculty

Institution

Unit

Venue

Robert Morgan

Professor of Marketing J Reese Phifer Faculty Fellow in Marketing

University of Alabama

Affiliations

Culverhouse College of Business

Marketing

Robert Morgan is currently serving as a Culverhouse College Of Business Professor of Marketing J Reese Phifer Faculty Fellow in Marketing at University of Alabama.

Honors

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Experiences

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Education

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Robert Morgan

University of Alabama

Professor of Marketing J Reese Phifer Faculty Fellow in Marketing

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marketing business branding relationship marketing marketing theory journalism services marketing industrial marketing economics trust advertising knowledge management customer loyalty business-to-business markets customer engagement resource-advantage theory decision theory interpersonal relationships competition (economics) organizational theory decision science business research service management marketing science consumer research business strategy firm performance innovation management competitive advantage service research organizational commitment agent theory family firms therapeutic relationship patient experience long-term care marketing communications market behavior marketing management commitment-trust theory comparative advantage theory customer relationships path dependencies evolutionary dimensions generalized multidimensional scale relationship-based competitive advantage general theory differential effects preferential treatment levels relational outcomes knowledge use organizational cohesiveness customer advocacy marketing strategy digital marketing interactive marketing electronic commerce distribution (marketing)

Notable Scholarly Works

Notable Federal Grants

Collaborators

Building Relationship Marketing Theory: Shelby Hunt’s Contributions to Our Understanding of Marketing’s Exchange Relationships. Journal of Marketing Management (2024)

Robert M. Morgan

marketing strategyrelationship marketingmarketingshelby huntmarketing communicationsmarketing scienceconsumer behaviourmarketing theorymarket behaviorconsumer researchexchange relationshipsservices marketingmarketing researchmarket researchmarketing managementjournalism

Masterful Scholarly Competences and the Development of Impactful B2B Marketing Theory: Contributions of Dr. Shelby D. Hunt. Industrial Marketing Management (2023)

George D. DeitzJohn D. HansenJoseph D. FoxRobert M. Morgan

marketing theorymarketingmasterful scholarly competencesindustrial marketing

The Role of Buyer Trust in Outsourced Crm: Its Influence on Organizational Learning and Performance. Journal of Business-to-Business Marketing (2017)

Beverly K. BrockmanJeong Eun ParkRobert M. Morgan

organizational learningmarketingbrandingbuyer trustoutsourced crmbusinessbusiness-to-business markets

A Generalized Multidimensional Scale for Measuring Customer Engagement. The Journal of Marketing Theory and Practice (2014)

Shiri D. VivekSharon E. BeattyVivek DalelaRobert M. Morgan

marketing theorygeneralized multidimensional scalemarketingcustomer engagement

Trust, Commitment and Relationships in Family Business: Challenging Conventional Wisdom. Journal of Family Business Strategy (2014)

Kimberly A. EddlestonRobert M. Morgan

businessfamily firmsfamily businesstrust

Customer Engagement: Exploring Customer Relationships Beyond Purchase. The Journal of Marketing Theory and Practice (2012)

Shiri D. VivekSharon E. BeattyRobert M. Morgan

marketingbrandingcustomer engagementmarketing theorycustomer relationships

A Negative Side of Outsourcing Marketing Functions and Market-Based Learning Process. Journal of Strategic Marketing (2011)

Jeong Eun ParkSungho LeeRobert M. Morgan

market-based learning processmarketing

Building Long-Term Patient–Physician Relationships. Health Marketing Quarterly (2010)

Tammy Neal CrutchfieldRobert M. Morgan

therapeutic relationshiphealth promotionmarketinghealth carelong-term patient-physician relationshipspatient experiencepublic healthfamily medicinelong-term care

Joint Venture Stability and Cooperation: Direct, Indirect and Contingent Effects of Resource Complementarity and Trust. Industrial Marketing Management (2010)

George D. DeitzMert TokmanR. Glenn RicheyRobert M. Morgan

trustjoint venture stabilityindustrial marketingknowledge managementcooperationbusinessresource complementarity

Taxonomy of Service‐Based Loyalty Program Members. Journal of Services Marketing (2010)

John D. HansenGeorge D. DeitzRobert M. Morgan

marketingservices marketingcustomer loyalty

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Robert Morgan

Professor of Marketing J Reese Phifer Faculty Fellow in Marketing

University of Alabama

Affiliations

Culverhouse College of Business

Marketing

Robert Morgan is currently serving as a Culverhouse College Of Business Professor of Marketing J Reese Phifer Faculty Fellow in Marketing at University of Alabama.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Robert Morgan

University of Alabama

Professor of Marketing J Reese Phifer Faculty Fellow in Marketing

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Building Relationship Marketing Theory: Shelby Hunt’s Contributions to Our Understanding of Marketing’s Exchange Relationships. Journal of Marketing Management (2024)

Robert M. Morgan

Masterful Scholarly Competences and the Development of Impactful B2B Marketing Theory: Contributions of Dr. Shelby D. Hunt. Industrial Marketing Management (2023)

George D. DeitzJohn D. HansenJoseph D. FoxRobert M. Morgan

marketing theorymarketingmasterful scholarly competencesindustrial marketing

The Role of Buyer Trust in Outsourced Crm: Its Influence on Organizational Learning and Performance. Journal of Business-to-Business Marketing (2017)

Beverly K. BrockmanJeong Eun ParkRobert M. Morgan

organizational learningmarketingbrandingbuyer trustoutsourced crmbusinessbusiness-to-business markets

A Generalized Multidimensional Scale for Measuring Customer Engagement. The Journal of Marketing Theory and Practice (2014)

Shiri D. VivekSharon E. BeattyVivek DalelaRobert M. Morgan

marketing theorygeneralized multidimensional scalemarketingcustomer engagement

Trust, Commitment and Relationships in Family Business: Challenging Conventional Wisdom. Journal of Family Business Strategy (2014)

Kimberly A. EddlestonRobert M. Morgan

businessfamily firmsfamily businesstrust

Customer Engagement: Exploring Customer Relationships Beyond Purchase. The Journal of Marketing Theory and Practice (2012)

Shiri D. VivekSharon E. BeattyRobert M. Morgan

marketingbrandingcustomer engagementmarketing theorycustomer relationships

A Negative Side of Outsourcing Marketing Functions and Market-Based Learning Process. Journal of Strategic Marketing (2011)

Jeong Eun ParkSungho LeeRobert M. Morgan

market-based learning processmarketing

Building Long-Term Patient–Physician Relationships. Health Marketing Quarterly (2010)

Tammy Neal CrutchfieldRobert M. Morgan

therapeutic relationshiphealth promotionmarketinghealth carelong-term patient-physician relationshipspatient experiencepublic healthfamily medicinelong-term care

Joint Venture Stability and Cooperation: Direct, Indirect and Contingent Effects of Resource Complementarity and Trust. Industrial Marketing Management (2010)

George D. DeitzMert TokmanR. Glenn RicheyRobert M. Morgan

trustjoint venture stabilityindustrial marketingknowledge managementcooperationbusinessresource complementarity

Taxonomy of Service‐Based Loyalty Program Members. Journal of Services Marketing (2010)

John D. HansenGeorge D. DeitzRobert M. Morgan

marketingservices marketingcustomer loyalty

1
2
3
10 / page

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