Faculty

Institution

Unit

Venue

Donna Hoffman

Professor of Marketing; Louis Rosenfeld Distinguished Scholar; Co-Director The Center for the Connected Consumer

George Washington University

Affiliations

School of Business

Department of Marketing

Donna Hoffman is currently serving as a Marketing Professor of Marketing; Louis Rosenfeld Distinguished Scholar; Co-Director The Center for the Connected Consumer at George Washington University.

Honors

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Experiences

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Education

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Donna Hoffman

George Washington University

Professor of Marketing; Louis Rosenfeld Distinguished Scholar; Co-Director The Center for the Connected Consumer

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marketing communication social media mass communication social sciences behavioral sciences information technology internet of things consumer research social science research information science consumer behaviour electronic commerce interactive marketing branding marketing research online customer behavior digital marketing marketing science world wide web digital society online environments web use emergent experience wireless communications digital mediums online information higher education applied social psychology knowledge discovery internet economics web accessibility computer-mediated communication digital divide cyberpsychology cognitive psychology scholarly communication information society psychometrics conceptual foundations graphical representation relationship journeys rational cognition binary choice data correspondence analysis international business distance education customer experience online communities research commercialization technology commercialization digital business online learning digital learning online education purchasing web literacy customer loyalty relationship marketing bibliometrics future internet internet science network robustness user acceptance consumer-driven product development concept formation information privacy performance metrics television studies hypermedia computer-mediated environments commercial scenarios future prospects flow online categorical data web-based advertising efforts internet access marketing strategy consumer experience

Video Presentations

Notable Scholarly Works

Notable Federal Grants

Collaborators

How Artificial Intelligence Constrains the Human Experience. Journal of the Association for Consumer Research (2024)

Ana ValenzuelaStefano PuntoniDonna HoffmanNoah CasteloJulian De FreitasBerkeley DietvorstChristian HildebrandYoung Eun HuhRobert MeyerMiriam E. SweeneySanaz TalaifarGeoff TomainoKlaus Wertenbroch

research ethicsconsumer researchartificial intelligencepsychologyhuman experience

The Evolving Consumer Iot: A Novel Framework for Marketing Strategy Based on Assemblage Theory. Journal of Product Innovation Management (2024)

Donna L. HoffmanThomas P. Novak

novel frameworkmarketingsocial mediatechnologyinformation technologykey siteconsumer researchinternet of thingsmarketing strategyassemblage theoryinnovation managementelectronic commerceconsumer behaviour

Automation Assemblages in the Internet of Things: Discovering Qualitative Practices at the Boundaries of Quantitative Change. Journal of Consumer Research (2022)

Thomas P NovakDonna L Hoffman

automation assemblagessocial mediaautomationbehavioral sciencesqualitative practicesconsumer researchinternet of thingsknowledge discoveryquantitative change

Dehumanizing Voice Technology: Phonetic Experiential Consequences of Restricted Human-Machine Interaction. arXiv (Cornell University) (2021)

Hildebrand, ChristianHoffman, DonnaNovak, Tom

human-machine interactionphoneticscommunicationexperiential consequencesvoice technology

Quantifying Assemblage Theory: A Conceptual, Empirical, and Data-Driven Approach to Guide Discovery. SSRN Electronic Journal (2020)

Thomas NovakDonna L. Hoffman

social science researchdata-driven sciencesocial sciencesdata scienceconceptual analysisqualitative researchassemblage theory

Resisting Artificial Intelligence: When Do Decision-Makers Avoid or Use Algorithmic Input?. Academy of Management Proceedings (2020)

Heather Hee Jin YangNathanael FastChristian HildebrandDonna HoffmanJennifer Marie LoggHeather Hee Jin YangMichael Yeomans

algorithmic inputmanagementdecision scienceartificial intelligencedecision theory

Syntactical Constriction in Human Machine Interaction With Digital Voice Assistants. (2020)

Christian HildebrandDonna L. HoffmanD. HoffmanThomas P. NovakT. Novak

human machine interactionhuman-machine interactioncomputer scienceuser interfacessyntactical constrictiondigital voice assistants

Voice Analytics in Business Research: Conceptual Foundations, Acoustic Feature Extraction, and Applications. Journal of Business Research (2020)

Christian HildebrandFotis EfthymiouFrancesc BusquetWilliam H. HamptonDonna L. HoffmanThomas P. Novak

business researchdata scienceconceptual foundationsacoustic feature extractionvoice analytics

A Computational Social Science Framework for Learning and Visualizing the Latent Language of Structured Iot Interaction Data. SSRN Electronic Journal (2018)

Thomas NovakDonna L. Hoffman

computational social sciencesocial science researchinformation visualizationdata sciencevisualizationlatent languagesocial sciencesinternet of things

Relationship Journeys in the Internet of Things: A New Framework for Understanding Interactions Between Consumers and Smart Objects. Journal of the Academy of Marketing Science (2018)

Thomas P. NovakDonna L. Hoffman

internet of thingsrelationship marketingmarketingrelationship journeys

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Donna Hoffman

Professor of Marketing; Louis Rosenfeld Distinguished Scholar; Co-Director The Center for the Connected Consumer

George Washington University

Affiliations

School of Business

Department of Marketing

Donna Hoffman is currently serving as a Marketing Professor of Marketing; Louis Rosenfeld Distinguished Scholar; Co-Director The Center for the Connected Consumer at George Washington University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Donna Hoffman

George Washington University

Professor of Marketing; Louis Rosenfeld Distinguished Scholar; Co-Director The Center for the Connected Consumer

You can click a keyword to filter the displayed items

Video Presentations

Notable Scholarly Works

Notable Federal Grants

Collaborators

How Artificial Intelligence Constrains the Human Experience. Journal of the Association for Consumer Research (2024)

Ana ValenzuelaStefano PuntoniDonna HoffmanNoah CasteloJulian De FreitasBerkeley DietvorstChristian HildebrandYoung Eun HuhRobert MeyerMiriam E. SweeneySanaz TalaifarGeoff TomainoKlaus Wertenbroch

research ethicsconsumer researchartificial intelligencepsychologyhuman experience

The Evolving Consumer Iot: A Novel Framework for Marketing Strategy Based on Assemblage Theory. Journal of Product Innovation Management (2024)

Donna L. HoffmanThomas P. Novak

Automation Assemblages in the Internet of Things: Discovering Qualitative Practices at the Boundaries of Quantitative Change. Journal of Consumer Research (2022)

Thomas P NovakDonna L Hoffman

automation assemblagessocial mediaautomationbehavioral sciencesqualitative practicesconsumer researchinternet of thingsknowledge discoveryquantitative change

Dehumanizing Voice Technology: Phonetic Experiential Consequences of Restricted Human-Machine Interaction. arXiv (Cornell University) (2021)

Hildebrand, ChristianHoffman, DonnaNovak, Tom

human-machine interactionphoneticscommunicationexperiential consequencesvoice technology

Quantifying Assemblage Theory: A Conceptual, Empirical, and Data-Driven Approach to Guide Discovery. SSRN Electronic Journal (2020)

Thomas NovakDonna L. Hoffman

social science researchdata-driven sciencesocial sciencesdata scienceconceptual analysisqualitative researchassemblage theory

Resisting Artificial Intelligence: When Do Decision-Makers Avoid or Use Algorithmic Input?. Academy of Management Proceedings (2020)

Heather Hee Jin YangNathanael FastChristian HildebrandDonna HoffmanJennifer Marie LoggHeather Hee Jin YangMichael Yeomans

algorithmic inputmanagementdecision scienceartificial intelligencedecision theory

Syntactical Constriction in Human Machine Interaction With Digital Voice Assistants. (2020)

Christian HildebrandDonna L. HoffmanD. HoffmanThomas P. NovakT. Novak

human machine interactionhuman-machine interactioncomputer scienceuser interfacessyntactical constrictiondigital voice assistants

Voice Analytics in Business Research: Conceptual Foundations, Acoustic Feature Extraction, and Applications. Journal of Business Research (2020)

Christian HildebrandFotis EfthymiouFrancesc BusquetWilliam H. HamptonDonna L. HoffmanThomas P. Novak

business researchdata scienceconceptual foundationsacoustic feature extractionvoice analytics

A Computational Social Science Framework for Learning and Visualizing the Latent Language of Structured Iot Interaction Data. SSRN Electronic Journal (2018)

Thomas NovakDonna L. Hoffman

computational social sciencesocial science researchinformation visualizationdata sciencevisualizationlatent languagesocial sciencesinternet of things

Relationship Journeys in the Internet of Things: A New Framework for Understanding Interactions Between Consumers and Smart Objects. Journal of the Academy of Marketing Science (2018)

Thomas P. NovakDonna L. Hoffman

internet of thingsrelationship marketingmarketingrelationship journeys

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7
10 / page

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