Faculty

Institution

Unit

Venue

Robert Meyer

Frederick H Ecker/MetLife Insurance Professor Professor of Marketing

University of Pennsylvania

Affiliations

the Wharton School

Marketing

Robert Meyer is currently serving as a Marketing Frederick H Ecker/MetLife Insurance Professor Professor of Marketing at University of Pennsylvania.

Honors

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Experiences

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Education

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Robert Meyer

University of Pennsylvania

Frederick H Ecker/MetLife Insurance Professor Professor of Marketing

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marketing behavioral sciences decision theory decision science decision analysis economics marketing research marketing science branding psychology mass communication consumer research behavioral decision making social science research competition (economics) bias risk management online information consumer choice sequential decision making scholarly communication marketing channels marketing strategy management science human decision process disaster risk reduction crisis management applied geography business strategy atmospheric research inter-firm coordination coopetition marketing communications choice theory descriptive model consumer decisions profit-sharing arrangement group process symptom management numerical simulations competitor analysis regional collaboration open collaboration normative theory normative economics consumer science individual decision making disaster response emergency preparedness disaster management social medium intelligence social medium data large-scale simulations climate modelling climate forecasting transportation research attitude theory travel behavior web trend dark web analytics web analytics disaster research web science reflectance modeling attribute uncertainty informational constraint multiattribute judgments compensatory choice models noncompensatory processes rational effect compensatory models prescriptive considerations consumer multiattribute judgments attribute-weight uncertainty intuitive solutions sequential choice technology adoption dynamic decision making industrial marketing ai adoption artificial intelligence business behavioral game theory

Video Presentations

Notable Scholarly Works

Notable Federal Grants

Collaborators

Do Great Powers Come With Great Responsibility? Opportunities and Tensions of New Technologies in Marketing. International Journal of Research in Marketing (2024)

J. Jeffrey InmanRobert J. MeyerDavid A. SchweidelRaji Srinivasan

technologymarketinginternational marketing

Efficacy of a Monovalent (D614) Sars-Cov-2 Recombinant Protein Vaccine With As03 Adjuvant in Adults: A Phase 3, Multi-Country Study. EClinicalMedicine (2023)

Gustavo H DayanNadine RouphaelStephen R WalshAiying ChenNicole GrunenbergMary AllenJohannes AntonyAmit Suresh BhateTatiana BeresnevMatthew I BonaparteMédéric CelleMaria Angeles CeregidoLawrence CoreyBo FuMarie-Helene GrilletMaryam Keshtkar-JahromiMichal JuraskaJia Jin KeeSeyram KaaliMarguerite KoutsoukosRoger MasottiNelson L MichaelKathleen M NeuzilHumberto ReynalesMerlin L RobbAkiyoshi UchiyamaFredrick SaweLode SchuermanRajeev ShresthaTina TongJohn TreanorCarlos A DiazgranadosRoman M ChiczSanjay GurunathanStephen SavarinoSaranya Sridhar

immunologyvaccinesmedicinevirus researchsars-cov-2vaccine trialsmulti-country studycovid-19vaccine developmentclinical evidenceveterinary medicinevaccine efficacyvaccinationvaccine researchhealth sciences

Correction to: Wharton Marketing: Where Academia Meets Practice. Customer Needs and Solutions (2021)

Eric T. BradlowRaghuram IyengarBarbara E. KahnCatherine LambertonLeonard M. LodishRobert J. MeyerYoram Wind

wharton marketingbrandingmarketing

Wharton Marketing: Where Academia Meets Practice. Customer Needs and Solutions (2021)

Eric T. BradlowRaghuram IyengarBarbara E. KahnCatherine LambertonLeonard M. LodishRobert J. MeyerYoram Wind

wharton marketingbrandingmarketing

A Tale of Two Twitterspheres: Political Microblogging During and After the 2016 Primary and Presidential Debates. Journal of Marketing Research (2019)

Ron BermanShiri MelumadColman HumphreyRobert Meyer

communicationmarketingmass communicationsocial mediasocial medium datamarketing communicationspresidential debatesdigital marketingpolitical communicationsocial medium intelligencemarketing researchonline informationpolitical microbloggingjournalism

Decision Science Perspectives on Hurricane Vulnerability: Evidence From the 2010–2012 Atlantic Hurricane Seasons. Atmosphere (2018)

Kerry MilchKenneth BroadBen OrloveRobert Meyer

hurricane vulnerabilitydecision sciencepublic policymeteorology

Reflections on “Transformative Marketing: The Next 20 Years”. Journal of Marketing (2018)

Robert Meyer

brandingtransformative marketingmarketing

Introduction to the Journal of Marketing Research Special Section on Field Experiments. Journal of Marketing Research (2017)

Robert Meyer

field experimentsmarketingmarketing research

Make America Tweet Again: A Dynamic Analysis of Micro-Blogging During the 2016 U.S. Republican Primary Debates. ACR North American Advances (2017)

Ron BermanColman HumphreyShiri MelumadRobert Meyer

political sciencecommunicationmass communicationdigital societyscholarly communicationsocial mediainternet sciencepublic debatepolitical communicationelections

Using Simulations to Forecast Homeowner Response to Sea Level Rise in South Florida: Will They Stay or Will They Go?. Global Environmental Change (2017)

Galen TreuerKenneth BroadRobert Meyer

environmental engineeringpublic healthsea level riseenvironmental modellinglarge-scale simulationsatmospheric researchenvironmental scienceclimate forecastingmodeling and simulationclimate modellingnumerical simulationshomeowner responseclimate changeforecastingcoastal managementsouth florida

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Robert Meyer

Frederick H Ecker/MetLife Insurance Professor Professor of Marketing

University of Pennsylvania

Affiliations

the Wharton School

Marketing

Robert Meyer is currently serving as a Marketing Frederick H Ecker/MetLife Insurance Professor Professor of Marketing at University of Pennsylvania.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Robert Meyer

University of Pennsylvania

Frederick H Ecker/MetLife Insurance Professor Professor of Marketing

You can click a keyword to filter the displayed items

Video Presentations

Notable Scholarly Works

Notable Federal Grants

Collaborators

Do Great Powers Come With Great Responsibility? Opportunities and Tensions of New Technologies in Marketing. International Journal of Research in Marketing (2024)

J. Jeffrey InmanRobert J. MeyerDavid A. SchweidelRaji Srinivasan

technologymarketinginternational marketing

Efficacy of a Monovalent (D614) Sars-Cov-2 Recombinant Protein Vaccine With As03 Adjuvant in Adults: A Phase 3, Multi-Country Study. EClinicalMedicine (2023)

Correction to: Wharton Marketing: Where Academia Meets Practice. Customer Needs and Solutions (2021)

Eric T. BradlowRaghuram IyengarBarbara E. KahnCatherine LambertonLeonard M. LodishRobert J. MeyerYoram Wind

wharton marketingbrandingmarketing

Wharton Marketing: Where Academia Meets Practice. Customer Needs and Solutions (2021)

Eric T. BradlowRaghuram IyengarBarbara E. KahnCatherine LambertonLeonard M. LodishRobert J. MeyerYoram Wind

wharton marketingbrandingmarketing

A Tale of Two Twitterspheres: Political Microblogging During and After the 2016 Primary and Presidential Debates. Journal of Marketing Research (2019)

Ron BermanShiri MelumadColman HumphreyRobert Meyer

Decision Science Perspectives on Hurricane Vulnerability: Evidence From the 2010–2012 Atlantic Hurricane Seasons. Atmosphere (2018)

Kerry MilchKenneth BroadBen OrloveRobert Meyer

hurricane vulnerabilitydecision sciencepublic policymeteorology

Reflections on “Transformative Marketing: The Next 20 Years”. Journal of Marketing (2018)

Robert Meyer

brandingtransformative marketingmarketing

Introduction to the Journal of Marketing Research Special Section on Field Experiments. Journal of Marketing Research (2017)

Robert Meyer

field experimentsmarketingmarketing research

Make America Tweet Again: A Dynamic Analysis of Micro-Blogging During the 2016 U.S. Republican Primary Debates. ACR North American Advances (2017)

Ron BermanColman HumphreyShiri MelumadRobert Meyer

political sciencecommunicationmass communicationdigital societyscholarly communicationsocial mediainternet sciencepublic debatepolitical communicationelections

Using Simulations to Forecast Homeowner Response to Sea Level Rise in South Florida: Will They Stay or Will They Go?. Global Environmental Change (2017)

Galen TreuerKenneth BroadRobert Meyer

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