Faculty

Institution

Unit

Venue

Itamar Simonson

Sebastian S Kresge Professor of Marketing Emeritus

Stanford University

Affiliations

Graduate School of Business

Marketing

Graduate School of Education

Itamar Simonson is currently serving as a Graduate School Of Business Sebastian S Kresge Professor of Marketing Emeritus at Stanford University.

Honors

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Experiences

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Education

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Itamar Simonson

Stanford University

Sebastian S Kresge Professor of Marketing Emeritus

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behavioral sciences marketing decision theory psychology decision science behavioral decision making consumer choice decision analysis economics marketing research consumer research choice models choice theory human decision process consumer behaviour branding customer satisfaction social science research mating psychology human behavior marketing science buying behaviors decision making moral psychology rational choice revealed preferences consumer decision making organizational behavior economic psychology heredity organizational psychology expectation formation choice-process data user perception consumer attitudes mate selection effect propensity electronic commerce economic behavior customer loyalty accountability compulsive behaviors market behavior cultural psychology marketing theory sequential decision making consumerism extremeness aversion preference fluency sales promotions experimental evidence brand choice inherent preferences decision order reference state sexual behavior substance use addictive behaviors applied cognitive psychology applied psychology psychological science interpersonal attraction reward systems incentive mechanisms incentive model substance addiction prosocial behavior commitment model loss prevention information behavior psychological evaluations event evaluation compromise effects tradeoff contrast customer preferences frequency program rewards

Video Presentations

Notable Scholarly Works

Notable Federal Grants

Collaborators

The Feeling of Preference: Metacognitive Experiences Promoting Preference Expression. Consumer Psychology Review (2025)

buying behaviorsconsumer researchpsychologyconsumer behaviour

50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives. Journal of Consumer Research (2024)

Ioannis EvangelidisSudeep BhatiaJonathan LevavItamar Simonson

decision analysisconsumer researchdecision sciencesocial sciencesbehavioral researchpsychologyquantitative perspectivescontext effectsexperimental psychologybehavioral sciences

The Upscaling Effect. Journal of Consumer Research (2023)

marketingconsumer researchmarket researchconsumer behaviourmarketing researchconsumer studies

A Reexamination of the Impact of Decision Conflict on Choice Deferral. Management Science (2022)

Ioannis EvangelidisJonathan LevavItamar Simonson

decision conflictmanagementdecision sciencechoice deferraldecision theorymanagement science

Experimentation, Serendipity, and Strategy in Research Discovery. Review of Marketing Research (2022)

marketingmarketing sciencemarketing researchmarketing strategymarketing analytics

The Upscaling Effect: How the Decision Context Influences Tradeoffs Between Desirability and Feasibility. Journal of Consumer Research (2022)

Ioannis EvangelidisJonathan LevavItamar Simonson

decision analysisconsumer researchupscaling effectdecision scienceeconomicstrade-off analysispsychologyconsumer sciencedecision theorydecision contextbehavioral sciences

Invoking Identity Changes How Consumers Resolve Tradeoffs Franklyn. ACR North American Advances (2020)

Itamar SimonsonAyelet Fishbach

choice modelsauthenticitybusinessconsumer choiceconsumer attitudesbehavioral sciences

Predicting Consumers’ Choices in the Age of the Internet, AI, and Almost Perfect Tracking: Some Things Change, the Key Challenges Do Not. Consumer Psychology Review (2020)

David GalItamar Simonson

predictive analyticsuser perceptiononline customer behaviorartificial intelligencechoice modelsbehavior predictiononline informationconsumer choicemachine learninginternet of thingskey challengesbehavioral sciences

Preference for Practical Versus Theoretical Knowledge: Conceptualization and Consumer Behavior Predictions. Review of marketing research (2020)

Haiyang YangZiv CarmonItamar Simonson

decision analysismarketingconsumer behavior predictionsdecision sciencedecision theorymarketing researchcognitive science

The Real‐Time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (Cee), Its Drivers and Moderators, and Research Directions. Journal of Consumer Psychology (2020)

Itamar Simonson

consumer researchconcurrent experience evaluationpsychologyconsumer behaviourreal-time cognitive valuecognitive scienceresearch directions

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Itamar Simonson

Sebastian S Kresge Professor of Marketing Emeritus

Stanford University

Affiliations

Graduate School of Business

Marketing

Graduate School of Education

Itamar Simonson is currently serving as a Graduate School Of Business Sebastian S Kresge Professor of Marketing Emeritus at Stanford University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Itamar Simonson

Stanford University

Sebastian S Kresge Professor of Marketing Emeritus

You can click a keyword to filter the displayed items

Video Presentations

Notable Scholarly Works

Notable Federal Grants

Collaborators

The Feeling of Preference: Metacognitive Experiences Promoting Preference Expression. Consumer Psychology Review (2025)

buying behaviorsconsumer researchpsychologyconsumer behaviour

50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives. Journal of Consumer Research (2024)

Ioannis EvangelidisSudeep BhatiaJonathan LevavItamar Simonson

decision analysisconsumer researchdecision sciencesocial sciencesbehavioral researchpsychologyquantitative perspectivescontext effectsexperimental psychologybehavioral sciences

The Upscaling Effect. Journal of Consumer Research (2023)

marketingconsumer researchmarket researchconsumer behaviourmarketing researchconsumer studies

A Reexamination of the Impact of Decision Conflict on Choice Deferral. Management Science (2022)

Ioannis EvangelidisJonathan LevavItamar Simonson

decision conflictmanagementdecision sciencechoice deferraldecision theorymanagement science

Experimentation, Serendipity, and Strategy in Research Discovery. Review of Marketing Research (2022)

marketingmarketing sciencemarketing researchmarketing strategymarketing analytics

The Upscaling Effect: How the Decision Context Influences Tradeoffs Between Desirability and Feasibility. Journal of Consumer Research (2022)

Ioannis EvangelidisJonathan LevavItamar Simonson

decision analysisconsumer researchupscaling effectdecision scienceeconomicstrade-off analysispsychologyconsumer sciencedecision theorydecision contextbehavioral sciences

Invoking Identity Changes How Consumers Resolve Tradeoffs Franklyn. ACR North American Advances (2020)

Itamar SimonsonAyelet Fishbach

choice modelsauthenticitybusinessconsumer choiceconsumer attitudesbehavioral sciences

Predicting Consumers’ Choices in the Age of the Internet, AI, and Almost Perfect Tracking: Some Things Change, the Key Challenges Do Not. Consumer Psychology Review (2020)

David GalItamar Simonson

Preference for Practical Versus Theoretical Knowledge: Conceptualization and Consumer Behavior Predictions. Review of marketing research (2020)

Haiyang YangZiv CarmonItamar Simonson

decision analysismarketingconsumer behavior predictionsdecision sciencedecision theorymarketing researchcognitive science

Itamar Simonson

consumer researchconcurrent experience evaluationpsychologyconsumer behaviourreal-time cognitive valuecognitive scienceresearch directions

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5
13
10 / page

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marketing science

Robert Meyer

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University of Pennsylvania

ai adoption

marketing research

Don A Moore

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behavioral sciences

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John W. Payne

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electronic commerce

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Oleg Urminsky

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psychology

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psychology

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marketing science

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consumer choice

behavioral decision making