Faculty

Institution

Unit

Venue

Tulin Erdem

Leonard N Stern Professor of Business Professor of Marketing

New York University

Affiliations

Leonard N. Stern School of Business

Marketing

Tulin Erdem is currently serving as a Leonard N. Stern School Of Business Leonard N Stern Professor of Business Professor of Marketing at New York University.

Honors

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Experiences

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Education

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Tulin Erdem

New York University

Leonard N Stern Professor of Business Professor of Marketing

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marketing branding economics consumer behaviour business consumer research brand equity marketing research marketing science consumer choice behavioral sciences decision science choice models economic behavior decision theory brand awareness econometrics market (economics) interactive marketing market behavior social science research choice theory marketing analytics brand credibility advertising social media economic analysis international marketing product quality panel data information search consumer attitudes marketing theory information economics brand choice consumer search consumer price sensitivity umbrella branding consumer learning psychology of religion electronic commerce tourism economics consumer appeal consumer economics economy marketing scholarly communication positioning (marketing) dynamic model cross-country analysis store brands sales promotions high technology markets traditional information channels diaper market counter-cyclical price promotion endogenous consumption internet economics experimental social psychology economic research food quality quality technology management science decision analysis relationship marketing financial econometrics multichannel management search engine marketing digital society tourism management experimental analysis of behavior consumer studies consumer science information behavior social marketing marketing management signaling phenomenon market research digital marketing

Notable Scholarly Works

Notable Federal Grants

Collaborators

Customer Return Rate Evolution. International Journal of Research in Marketing (2025)

customer profitabilitymarketingquantitative managementservice managementbusinessrevenue managementbusiness analyticsmarketing analyticscustomer satisfaction

Search in Service of Choice: An Agenda for Integrating Consumer Search Models. (2025)

marketingconsumer researchconsumer search modelsdecision sciencechoice theoryconsumer behaviourchoice modelsdecision theoryservices marketinginteractive marketingbehavioral decision makingconsumer choiceinformation searchbehavioral sciences

Prior Information and Consumer Search: Evidence From Eye Tracking. Management Science (2024)

Raluca Mihaela UrsuTülin ErdemQingliang WangQianyun Zhang

managementinformation sciencemarketingprior informationinformation behavioreye trackingconsumer searchmanagement sciencebehavioral sciences

Search in Service of Choice. (2024)

Antonia Krefeld-SchwalbAna MartinoviciJacob Lund OrquinAnocha AribargSudeep BhatiaTulin ErdemEric J. JohnsonCrystal ReeckDan SchleyStephanie M. SmithMaarten SpeekenbrinkNeil StewartElke U. WeberCathy Liu Yang

intelligent searchingsearch technologyeconomicschoice modelsdecision theoryconsumer choicesearch technique

Branding and Brand Equity Models. World Scientific-Now Publishers series in business (2023)

Tülin ErdemJoffre Swait

marketingbrand equitysocial mediabusinessbrand equity modelsbranding

Counter-Cyclical Price Promotion: Capturing Seasonal Changes in Stockpiling and Endogenous Consumption. Quantitative Marketing and Economics (2023)

Minjung KwonTülin ErdemMasakazu Ishihara

endogenous consumptionseasonal changescounter-cyclical price promotionmarketing

Utility-Based Models of Brand Equity. Psychology Press eBooks (2023)

Tülin ErdemJoffre Swait

utility-based modelsbrand equityeconomicsmoral psychologypsychologybehavioral sciences

Attention Trajectories Capture Utility Accumulation and Predict Brand Choice. Journal of Marketing Research (2022)

Ana MartinoviciRik PietersTülin Erdem

utility accumulationattentionmarketingmarketing researchattention trajectories

Social Responsibility and Brand Equity in the Era of Brands With a Social Purpose: Does Helping Refugees Help Brands?. SSRN Electronic Journal (2021)

Tulin ErdemQianyun Poppy ZhangVishal SinghCagdas Sirin

marketingbrand equitysocial sciencessocial purposesocial responsibilitybranding

How Much Do Consumers Know About the Quality of Products? Evidence From the Diaper Market. Japanese Economic Review (2019)

Andrew T. ChingTülin ErdemMichael P. Keane

diaper marketproduct qualitymarket (economics)marketingeconomics

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Tulin Erdem

Leonard N Stern Professor of Business Professor of Marketing

New York University

Affiliations

Leonard N. Stern School of Business

Marketing

Tulin Erdem is currently serving as a Leonard N. Stern School Of Business Leonard N Stern Professor of Business Professor of Marketing at New York University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Tulin Erdem

New York University

Leonard N Stern Professor of Business Professor of Marketing

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Customer Return Rate Evolution. International Journal of Research in Marketing (2025)

customer profitabilitymarketingquantitative managementservice managementbusinessrevenue managementbusiness analyticsmarketing analyticscustomer satisfaction

Search in Service of Choice: An Agenda for Integrating Consumer Search Models. (2025)

Prior Information and Consumer Search: Evidence From Eye Tracking. Management Science (2024)

Raluca Mihaela UrsuTülin ErdemQingliang WangQianyun Zhang

managementinformation sciencemarketingprior informationinformation behavioreye trackingconsumer searchmanagement sciencebehavioral sciences

Search in Service of Choice. (2024)

intelligent searchingsearch technologyeconomicschoice modelsdecision theoryconsumer choicesearch technique

Branding and Brand Equity Models. World Scientific-Now Publishers series in business (2023)

Tülin ErdemJoffre Swait

marketingbrand equitysocial mediabusinessbrand equity modelsbranding

Counter-Cyclical Price Promotion: Capturing Seasonal Changes in Stockpiling and Endogenous Consumption. Quantitative Marketing and Economics (2023)

Minjung KwonTülin ErdemMasakazu Ishihara

endogenous consumptionseasonal changescounter-cyclical price promotionmarketing

Utility-Based Models of Brand Equity. Psychology Press eBooks (2023)

Tülin ErdemJoffre Swait

utility-based modelsbrand equityeconomicsmoral psychologypsychologybehavioral sciences

Attention Trajectories Capture Utility Accumulation and Predict Brand Choice. Journal of Marketing Research (2022)

Ana MartinoviciRik PietersTülin Erdem

utility accumulationattentionmarketingmarketing researchattention trajectories

Social Responsibility and Brand Equity in the Era of Brands With a Social Purpose: Does Helping Refugees Help Brands?. SSRN Electronic Journal (2021)

Tulin ErdemQianyun Poppy ZhangVishal SinghCagdas Sirin

marketingbrand equitysocial sciencessocial purposesocial responsibilitybranding

How Much Do Consumers Know About the Quality of Products? Evidence From the Diaper Market. Japanese Economic Review (2019)

Andrew T. ChingTülin ErdemMichael P. Keane

diaper marketproduct qualitymarket (economics)marketingeconomics

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competitive marketing strategies

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electronic commerce

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business-to-business market

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