Faculty

Institution

Unit

Venue

Robert Peterson

Professor

University of Texas at Austin

Affiliations

Mccombs School of Business

Marketing

Robert Peterson is currently serving as a Marketing Professor at University of Texas At Austin.

Honors

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Experiences

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Education

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Robert Peterson

University of Texas at Austin

Professor

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Notable Scholarly Works

Notable Federal Grants

Collaborators

Marketing is a Transdisciplinary Body of Knowledge. Journal of Marketing Education (2024)

Robert A. Peterson

marketingmarketing managementservices marketingmarketing researchjournalismmarketing theoryconsumer researchconsumer behaviourconsumer sciencemarketing communicationsdigital marketingknowledge managementknowledge economymarketing scienceeducationtransdisciplinary bodysocial marketingmarketing strategyinteractive marketing

Microentrepreneurs in the Gig Economy: Who They Are, What They Do, and Why They Do It. Journal of Research in Marketing and Entrepreneurship (2024)

Robert A. PetersonVictoria Crittenden

entrepreneurshipentrepreneurship researchentrepreneurial behaviorbusinessentrepreneurial phenomenonstartup ecosystemgig economy

Privacy Concern and Its Consequences: A Meta-Analysis. Technological Forecasting and Social Change (2023)

Yeolib KimSeung Hyun KimRobert A. PetersonJeonghye Choi

meta-analysispublic opiniontechnological changesocial changesocial sciencespsychologytechnological forecastingprivacy concernsbehavioral sciences

The Importance of Pre-Employment Job Motives in Predicting Voluntary Salesforce Turnover in the Gig Economy. Journal of Business-to-Business Marketing (2023)

Robert A. PetersonVictoria L. Crittenden

business-to-business marketsmarketingpre-employment job motiveshuman resource managementbusinessvoluntary salesforce turnoverorganizational economicsgig economypersonnel economics

Heterogeneity in the Us Gig Economy With a Focus on Gender. International Journal of Applied Decision Sciences (2022)

Robert A. Peterson

decision sciencegender identitygender equalitygender studiesgender disparitiesgender inequalitygig economygender diversity

A Meta-Analysis of Construct Reliability Indices and Measurement Model Fit Metrics. Methodology (2020)

Robert A. PetersonYeolib KimBoreum Choi

reliabilitystatisticsmeta-analysisconstruct reliability indices

Direct Selling Under Scrutiny: Assessing Analytic Direct Selling Models. SSRN Electronic Journal (2020)

Patrick L. BrockettAnne T. CoughlanLinda FerrellO.C. FerrellLinda L. GoldenCharles IngeneLou E. PeltonRobert A. Peterson

social science researchdirect sellingsocial sciencesmarketing

Self-Efficacy Beliefs and Direct Selling Sales Performance. International Journal of Applied Decision Sciences (2020)

Robert A. PetersonGerald AlbaumVictoria L. Crittenden

decision analysismarketingself-efficacy beliefsdecision scienceself-efficacy theorybusinessdecision theoryapplied psychologybehavioral sciences

Special Session on Research Opportunities in Direct Selling: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2020)

Robert A. PetersonO. C. FerrellLinda FerrellVictoria CrittendenLinda L. Golden

research opportunitiesdirect sellingmarketingmarketing researchspecial session

Digital Disruption: The Transdisciplinary Future of Marketing Education. Journal of Marketing Education (2019)

Victoria CrittendenRobert A. Peterson

technologydigital disruptiontransdisciplinary future

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Robert Peterson

Professor

University of Texas at Austin

Affiliations

Mccombs School of Business

Marketing

Robert Peterson is currently serving as a Marketing Professor at University of Texas At Austin.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Robert Peterson

University of Texas at Austin

Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Marketing is a Transdisciplinary Body of Knowledge. Journal of Marketing Education (2024)

Robert A. Peterson

Microentrepreneurs in the Gig Economy: Who They Are, What They Do, and Why They Do It. Journal of Research in Marketing and Entrepreneurship (2024)

Robert A. PetersonVictoria Crittenden

entrepreneurshipentrepreneurship researchentrepreneurial behaviorbusinessentrepreneurial phenomenonstartup ecosystemgig economy

Privacy Concern and Its Consequences: A Meta-Analysis. Technological Forecasting and Social Change (2023)

Yeolib KimSeung Hyun KimRobert A. PetersonJeonghye Choi

meta-analysispublic opiniontechnological changesocial changesocial sciencespsychologytechnological forecastingprivacy concernsbehavioral sciences

The Importance of Pre-Employment Job Motives in Predicting Voluntary Salesforce Turnover in the Gig Economy. Journal of Business-to-Business Marketing (2023)

Robert A. PetersonVictoria L. Crittenden

business-to-business marketsmarketingpre-employment job motiveshuman resource managementbusinessvoluntary salesforce turnoverorganizational economicsgig economypersonnel economics

Heterogeneity in the Us Gig Economy With a Focus on Gender. International Journal of Applied Decision Sciences (2022)

Robert A. Peterson

decision sciencegender identitygender equalitygender studiesgender disparitiesgender inequalitygig economygender diversity

A Meta-Analysis of Construct Reliability Indices and Measurement Model Fit Metrics. Methodology (2020)

Robert A. PetersonYeolib KimBoreum Choi

reliabilitystatisticsmeta-analysisconstruct reliability indices

Direct Selling Under Scrutiny: Assessing Analytic Direct Selling Models. SSRN Electronic Journal (2020)

Patrick L. BrockettAnne T. CoughlanLinda FerrellO.C. FerrellLinda L. GoldenCharles IngeneLou E. PeltonRobert A. Peterson

social science researchdirect sellingsocial sciencesmarketing

Self-Efficacy Beliefs and Direct Selling Sales Performance. International Journal of Applied Decision Sciences (2020)

Robert A. PetersonGerald AlbaumVictoria L. Crittenden

decision analysismarketingself-efficacy beliefsdecision scienceself-efficacy theorybusinessdecision theoryapplied psychologybehavioral sciences

Special Session on Research Opportunities in Direct Selling: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2020)

Robert A. PetersonO. C. FerrellLinda FerrellVictoria CrittendenLinda L. Golden

research opportunitiesdirect sellingmarketingmarketing researchspecial session

Digital Disruption: The Transdisciplinary Future of Marketing Education. Journal of Marketing Education (2019)

Victoria CrittendenRobert A. Peterson

technologydigital disruptiontransdisciplinary future

1
2
3
4
5
12
10 / page

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