Faculty

Institution

Unit

Venue

Young-Hoon Park

Sung-Whan Suh Professor of Management

Cornell University

Affiliations

Cornell Sc Johnson College of Business

School of Management

Young-hoon Park is currently serving as a Cornell Sc Johnson College Of Business Sung-Whan Suh Professor of Management at Cornell University.

Honors

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Experiences

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Education

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Young-Hoon Park

Cornell University

Sung-Whan Suh Professor of Management

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marketing consumer research consumer behaviour marketing science business marketing research digital marketing buying behaviors interactive marketing economic behavior electronic commerce online customer behavior electronic auctions economics market design market behavior marketing analytics statistics business analytics competition (economics) market (economics) internet economics market mechanisms online advertising search engine marketing behavioral decision making notebook auctions statistical models economic modelling web search latent modeling user behavior modeling customer journey analysis preference modeling internet auctions online information quantitative management service management targeted advertising customer profiling preference elicitation decision science bayesian analysis antitrust enforcement competition law web analytics electronic marketplaces pricing policy bayesian inference competition issue mobile marketing dynamic pricing consumer choice bidding behavior subscription program customer purchases subscription programs bayesian estimation consumer search customer behavior behavior prediction information search dynamic competition market equilibrium data-driven decision-making promotion (marketing) incentive mechanisms mobile commerce field experiments browsing behavior multiple websites consumer click behavior search engine keyword popularity position paradox firm qualities industrial marketing market segmentation

Notable Scholarly Works

Notable Federal Grants

Collaborators

Decomposing Treatment Effects Using a Latent Themes Approach. SSRN Electronic Journal (2025)

Khaled BoughanmiRaghuram IyengarYoung-Hoon Park

psychological methodstreatment effectsapplied psychologybehavioral researchlatent themes approachcausal inferencelatent modelingbehavioral sciencespsychological medicineclinical psychologypsychologytherapeutic approaches

Expanding Markets or Capturing Share? the Effects of Subscription on Spending and Share-Of-Wallet in Restaurant Delivery. (2024)

Daniel McCarthyShin OblanderYoung-Hoon ParkYeohong Yoon

digital marketingmarketingmarket behaviorrestaurant deliveryconsumer researchfood servicebusinesshospitality marketingelectronic commerceconsumer behaviour

The Impact of Experiential Store on Customer Purchases. SSRN Electronic Journal (2024)

Khaled BoughanmiRaghuram IyengarYoung-Hoon Park

digital marketingmarketingtreatment effectsbuying behaviorsempirical evidenceexperiential storecustomer experienceconsumer researchuser experienceinteractive marketingbusinessonline customer behaviorconsumer studiesconsumer behaviour

Fewer Clicks, More Purchases. Management Science (2023)

Murat UnalYoung-Hoon Park

digital marketingmarketing researchconsumer engagementmarketingbuying behaviorsfewer clickse-commerce retailersconsumer researchmore purchasesinteractive marketingbusinessonline customer behaviorelectronic commerceconsumer behaviour

The Impact of Subscription Programs on Customer Purchases. Journal of Marketing Research (2022)

Raghuram IyengarYoung-Hoon ParkQi Yu

digital marketingmarketing researchsubscription programsmarketingbusiness analyticsmarket behaviorbuying behaviorscustomer purchasesconsumer researchmarketing sciencesubscription programbusinesselectronic commerceconsumer behaviour

Your Loyalty Program Might Be Losing You Money. HBR.org (2022)

Young-Hoon Park

customer satisfactionmarketingcustomer loyaltyend-of-life productfinancial literacyservice management

Retargeting Using Advertising and Promotions. SSRN Electronic Journal (2021)

Arun GopalakrishnanYoung-Hoon Park

digital marketingmarketingshopping cartonline shopping cartbuying behaviorsconsumer researchinteractive marketingbusinessonline customer behaviorcart abandonmentelectronic commerceconsumer behaviour

Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm. Marketing Letters (2020)

Valeria StourmScott A. NeslinEric T. BradlowEls BreugelmansSo Yeon ChunPedro GardeteP. K. KannanPraveen KopalleYoung-Hoon ParkDavid Restrepo AmarilesRaphael ThomadsenYuping Liu-ThompkinsRajkumar Venkatesan

marketingpublic policyinformation policysocietal lensdata privacyinformation privacybig datainformation technologybig data exchangesocietal lens paradigmbig data infrastructures

The Impact of Coupons on the Visit-To-Purchase Funnel. Marketing Science (2020)

Arun GopalakrishnanYoung-Hoon Park

digital marketingmarketing researchmobile couponsvisit-to-purchase funnelmarketingmobile marketingmarket behaviorbuying behaviorsfield experimentsconsumer researcheconomic behaviorinteractive marketingmarket researchmobile commerceonline customer behaviorelectronic commerceconsumer behaviour

The Impact of Subscription Programs on Customer Purchases. SSRN Electronic Journal (2020)

Raghuram IyengarYoung-Hoon ParkQi Yu

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Young-Hoon Park

Sung-Whan Suh Professor of Management

Cornell University

Affiliations

Cornell Sc Johnson College of Business

School of Management

Young-hoon Park is currently serving as a Cornell Sc Johnson College Of Business Sung-Whan Suh Professor of Management at Cornell University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Young-Hoon Park

Cornell University

Sung-Whan Suh Professor of Management

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Decomposing Treatment Effects Using a Latent Themes Approach. SSRN Electronic Journal (2025)

Khaled BoughanmiRaghuram IyengarYoung-Hoon Park

Expanding Markets or Capturing Share? the Effects of Subscription on Spending and Share-Of-Wallet in Restaurant Delivery. (2024)

Daniel McCarthyShin OblanderYoung-Hoon ParkYeohong Yoon

digital marketingmarketingmarket behaviorrestaurant deliveryconsumer researchfood servicebusinesshospitality marketingelectronic commerceconsumer behaviour

The Impact of Experiential Store on Customer Purchases. SSRN Electronic Journal (2024)

Khaled BoughanmiRaghuram IyengarYoung-Hoon Park

Fewer Clicks, More Purchases. Management Science (2023)

Murat UnalYoung-Hoon Park

The Impact of Subscription Programs on Customer Purchases. Journal of Marketing Research (2022)

Raghuram IyengarYoung-Hoon ParkQi Yu

Your Loyalty Program Might Be Losing You Money. HBR.org (2022)

Young-Hoon Park

customer satisfactionmarketingcustomer loyaltyend-of-life productfinancial literacyservice management

Retargeting Using Advertising and Promotions. SSRN Electronic Journal (2021)

Arun GopalakrishnanYoung-Hoon Park

digital marketingmarketingshopping cartonline shopping cartbuying behaviorsconsumer researchinteractive marketingbusinessonline customer behaviorcart abandonmentelectronic commerceconsumer behaviour

Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm. Marketing Letters (2020)

marketingpublic policyinformation policysocietal lensdata privacyinformation privacybig datainformation technologybig data exchangesocietal lens paradigmbig data infrastructures

The Impact of Coupons on the Visit-To-Purchase Funnel. Marketing Science (2020)

Arun GopalakrishnanYoung-Hoon Park

The Impact of Subscription Programs on Customer Purchases. SSRN Electronic Journal (2020)

Raghuram IyengarYoung-Hoon ParkQi Yu

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