Faculty

Institution

Unit

Venue

Florian Zettelmeyer

Nancy L Ertle Professor of Marketing Professor

Northwestern University

Affiliations

Kellogg School of Management

Marketing Department

Florian Zettelmeyer is currently serving as a Kellogg School Of Management Nancy L Ertle Professor of Marketing Professor at Northwestern University.

Honors

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Experiences

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Education

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Florian Zettelmeyer

Northwestern University

Nancy L Ertle Professor of Marketing Professor

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economics marketing business marketing science distribution (marketing) pricing policy marketing research branding electronic commerce communication advertising financial economics economy marketing inventory fluctuations gasoline prices consumer behaviour industrial organization applied economics economic research consumer economics promotion (marketing) market analysis strategic positioning store brands car retailing price discrimination auto manufacturer promotions economic behavior industrial marketing economic analysis vehicular technology mobility management science buying behaviors market behavior online customer behavior information economics information propagation relationship marketing on-demand transport digital economy mobile commerce industrial policy purchasing consumer choice brand equity choice models market power dynamic pricing behavioral finance empirical finance transport economics transportation policy household finance data replication multiple channels retailer-manufacturer negotiations big field experiments automobile transaction data internet lowers prices information disclosure matching mechanism channel profits third-party information marketing strategy market research internet economics marketing analytics environmental economics marketing implications digital advertising digital marketing history of marketing

Notable Scholarly Works

Notable Federal Grants

Collaborators

Close Enough? a Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement. Marketing Science (2022)

Brett R. GordonRobert MoaklerFlorian Zettelmeyer

large-scale explorationadvertising measurementmarketing sciencemarketing

How Market Power Affects Dynamic Pricing: Evidence From Inventory Fluctuations at Car Dealerships. Management Science (2021)

Ayelet IsraeliFiona Scott-MortonJorge Silva-RissoFlorian Zettelmeyer

financial economicscar dealershipsbusinessmarket powermanagement scienceeconomicsdynamic pricingmanagementinventory fluctuationslogistics

A Comparison of Approaches to Advertising Measurement: Evidence From Big Field Experiments at Facebook. Marketing Science (2019)

Brett R. GordonFlorian ZettelmeyerNeha BhargavaDan Chapsky

big field experimentsadvertisingmarketingmarketing science

Repairing the Damage: The Effect of Price Knowledge and Gender on Auto Repair Price Quotes. Journal of Marketing Research (2016)

Meghan R. BusseAyelet IsraeliFlorian Zettelmeyer

gender studiesmarketing researchmarket researchprice knowledgeeconomic analysisjournalismmarketing

Who is Exposed to Gas Prices? How Gasoline Prices Affect Automobile Manufacturers and Dealerships. DSpace@MIT (Massachusetts Institute of Technology) (2016)

Jorge Silva-RissoFlorian ZettelmeyerMeghan R. BusseChristopher Roland Knittel

gas pricesgasoline priceseconomicsautomobile manufacturers

Information Disclosure as a Matching Mechanism: Theory and Evidence From a Field Experiment. American Economic Review (2015)

Steven TadelisFlorian Zettelmeyer

experimental economicsinformation disclosureeconomic theoryeconomic researchsocial sciencesinformation economicseconomicsmatching mechanism

Are Consumers Myopic? Evidence From New and Used Car Purchases. American Economic Review (2013)

Meghan R BusseChristopher R KnittelFlorian Zettelmeyer

consumer behaviourconsumer economicsbuying behaviorseconomic behavioreconomic researcheconomicsbehavioral economicsmarket behaviorelectronic commerce

Repairing the Damage: The Effect of Price Expectations on Auto-Repair Price Quotes. (2013)

Meghan BusseAyelet IsraeliFlorian Zettelmeyer

price expectationsauto-repair price quotesforecastingeconomics

Did"Cash for Clunkers" Deliver? the Consumer Effects of the Car Allowance Rebate System. (2012)

Meghan R. BusseChristopher R. KnittelJorge Silva-RissoFlorian Zettelmeyer

mobilityconsumer behaviourconsumer effectseconomics

Stranded Vehicles: How Gasoline Taxes Change the Value of Households’ Vehicle Assets. (2012)

Meghan R BusseChristopher R. KnittelFlorian Zettelmeyer

vehicle assetstransport economicseconomicspublic financegasoline taxesstranded vehiclespublic policytransportation policyhousehold finance

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Florian Zettelmeyer

Nancy L Ertle Professor of Marketing Professor

Northwestern University

Affiliations

Kellogg School of Management

Marketing Department

Florian Zettelmeyer is currently serving as a Kellogg School Of Management Nancy L Ertle Professor of Marketing Professor at Northwestern University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Florian Zettelmeyer

Northwestern University

Nancy L Ertle Professor of Marketing Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Close Enough? a Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement. Marketing Science (2022)

Brett R. GordonRobert MoaklerFlorian Zettelmeyer

large-scale explorationadvertising measurementmarketing sciencemarketing

How Market Power Affects Dynamic Pricing: Evidence From Inventory Fluctuations at Car Dealerships. Management Science (2021)

Ayelet IsraeliFiona Scott-MortonJorge Silva-RissoFlorian Zettelmeyer

financial economicscar dealershipsbusinessmarket powermanagement scienceeconomicsdynamic pricingmanagementinventory fluctuationslogistics

A Comparison of Approaches to Advertising Measurement: Evidence From Big Field Experiments at Facebook. Marketing Science (2019)

Brett R. GordonFlorian ZettelmeyerNeha BhargavaDan Chapsky

big field experimentsadvertisingmarketingmarketing science

Repairing the Damage: The Effect of Price Knowledge and Gender on Auto Repair Price Quotes. Journal of Marketing Research (2016)

Meghan R. BusseAyelet IsraeliFlorian Zettelmeyer

gender studiesmarketing researchmarket researchprice knowledgeeconomic analysisjournalismmarketing

Who is Exposed to Gas Prices? How Gasoline Prices Affect Automobile Manufacturers and Dealerships. DSpace@MIT (Massachusetts Institute of Technology) (2016)

Jorge Silva-RissoFlorian ZettelmeyerMeghan R. BusseChristopher Roland Knittel

gas pricesgasoline priceseconomicsautomobile manufacturers

Information Disclosure as a Matching Mechanism: Theory and Evidence From a Field Experiment. American Economic Review (2015)

Steven TadelisFlorian Zettelmeyer

experimental economicsinformation disclosureeconomic theoryeconomic researchsocial sciencesinformation economicseconomicsmatching mechanism

Are Consumers Myopic? Evidence From New and Used Car Purchases. American Economic Review (2013)

Meghan R BusseChristopher R KnittelFlorian Zettelmeyer

consumer behaviourconsumer economicsbuying behaviorseconomic behavioreconomic researcheconomicsbehavioral economicsmarket behaviorelectronic commerce

Repairing the Damage: The Effect of Price Expectations on Auto-Repair Price Quotes. (2013)

Meghan BusseAyelet IsraeliFlorian Zettelmeyer

price expectationsauto-repair price quotesforecastingeconomics

Did"Cash for Clunkers" Deliver? the Consumer Effects of the Car Allowance Rebate System. (2012)

Meghan R. BusseChristopher R. KnittelJorge Silva-RissoFlorian Zettelmeyer

mobilityconsumer behaviourconsumer effectseconomics

Stranded Vehicles: How Gasoline Taxes Change the Value of Households’ Vehicle Assets. (2012)

Meghan R BusseChristopher R. KnittelFlorian Zettelmeyer

vehicle assetstransport economicseconomicspublic financegasoline taxesstranded vehiclespublic policytransportation policyhousehold finance

1
2
3
4
10 / page

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