Faculty

Institution

Unit

Venue

Ram Rao

PhD

University of Texas at Dallas

Affiliations

Naveen Jindal School of Management

Marketing

Ram Rao is currently serving as a Marketing PhD at University of Texas At Dallas.

Honors

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Experiences

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Education

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Ram Rao

University of Texas at Dallas

PhD

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marketing economics marketing science business management social science research branding advertising electronic commerce competition (economics) risk management management science economic analysis marketing research promotion (marketing) online advertising game theory supply chain management decision theory theoretical economics consumer research relationship marketing dynamic pricing market segmentation product quality phantom products osborne effect economic research interactive marketing decision science social choice production research food packaging business research business strategy internet economics consumer choice demand forecasting demand management niche markets estimation theory market behavior decision analysis customer loyalty dynamic competition pricing policy price formation behavioral game theory algorithmic game theory cooperative game theory computational game theory non-cooperative game theory supply management performance comparison market analysis consumer engagement stakeholder engagement control methods positioning (marketing) mobile commerce product management supermarket competition extended service contracts warranty policy asymmetric duopolies explicit solutions heterogeneous salesforces information use decision making creative format message content dynamic model digital advertising mature market empirical investigation marketing management marketing theory marketing strategy

Notable Scholarly Works

Notable Federal Grants

Collaborators

Can Merchants Benefit From Entry by (Amazon-Like) Platform If Multiagent Prices Signal Quality?. Marketing Science (2023)

Ye QiuRam C. Rao

businessmarketingdistribution (marketing)marketing science

Multi-Platform Online Advertising, Ad Position Prominence, and Customer Cross-Visiting. SSRN Electronic Journal (2023)

Mohammad ZiaRam C. Rao

marketingdigital marketingcommunicationbrandingelectronic commercemass communicationmulti-platform online advertisingadvertisingmobile commercesocial science researchsocial mediasocial sciencescustomer cross-visitingad position prominenceonline advertising

Pricing Under Dynamic Competition When Loyal Consumers Stockpile. Marketing Science (2021)

Manish GangwarNanda KumarRam C. Rao

marketingeconomicsmarketing sciencemarket (economics)loyal consumersdynamic pricingdynamic competition

Who BeneﬁTs From Platform Entry If Multi-Agent Prices Signal Product Quality?. SSRN Electronic Journal (2021)

Ye QiuRam C. Rao

economicsplatform entrysocial science researchproduct qualitysocial sciencesbusiness

All Ads Are Not Created Equal: Display Advertisement’s Copy and Placement Effects on Clicks and Conversions. SSRN Electronic Journal (2020)

Lara LobschatNiels HoltropNorris BruceRam C. Rao

marketingelectronic commercemass communicationdisplay advertisementplacement effectsadvertisingsocial science researchsocial mediapositioning (marketing)social sciencessocial influenceonline advertising

Increasing Retailer Loyalty Through the Use of Cash Back Rebate Sites. Marketing Science (2020)

Ye QiuRam C. Rao

relationship marketingmarketingrebate sitesmarketing sciencebrandingretailer loyaltycustomer loyalty

New Product Preannouncement: Phantom Products and the Osborne Effect. Management Science (2019)

Ram RaoOzge Turut

decision analysismanagementrisk managementosborne effectphantom productsdecision theorymanagement sciencedecision sciencebehavioral sciences

Search Advertising: Budget Allocation Across Search Engines. Marketing Science (2019)

Mohammad ZiaRam C. Rao

search advertisingmarketingeconomicsmarketing sciencebudget allocation

Merchant and Platform: Pricing Strategy and Product Entry. SSRN Electronic Journal (2018)

Ye QiuRam C. Rao

strategyeconomicsproduct entrysocial science researchsocial sciencespricing strategy

Product Champion. Palgrave Macmillan UK eBooks (2018)

Ram RaoYu Wang

marketingproduct managementproduct championbusinessproduct design

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Ram Rao

PhD

University of Texas at Dallas

Affiliations

Naveen Jindal School of Management

Marketing

Ram Rao is currently serving as a Marketing PhD at University of Texas At Dallas.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Ram Rao

University of Texas at Dallas

PhD

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Can Merchants Benefit From Entry by (Amazon-Like) Platform If Multiagent Prices Signal Quality?. Marketing Science (2023)

Ye QiuRam C. Rao

businessmarketingdistribution (marketing)marketing science

Multi-Platform Online Advertising, Ad Position Prominence, and Customer Cross-Visiting. SSRN Electronic Journal (2023)

Mohammad ZiaRam C. Rao

Pricing Under Dynamic Competition When Loyal Consumers Stockpile. Marketing Science (2021)

Manish GangwarNanda KumarRam C. Rao

marketingeconomicsmarketing sciencemarket (economics)loyal consumersdynamic pricingdynamic competition

Who BeneﬁTs From Platform Entry If Multi-Agent Prices Signal Product Quality?. SSRN Electronic Journal (2021)

Ye QiuRam C. Rao

economicsplatform entrysocial science researchproduct qualitysocial sciencesbusiness

All Ads Are Not Created Equal: Display Advertisement’s Copy and Placement Effects on Clicks and Conversions. SSRN Electronic Journal (2020)

Lara LobschatNiels HoltropNorris BruceRam C. Rao

Increasing Retailer Loyalty Through the Use of Cash Back Rebate Sites. Marketing Science (2020)

Ye QiuRam C. Rao

relationship marketingmarketingrebate sitesmarketing sciencebrandingretailer loyaltycustomer loyalty

New Product Preannouncement: Phantom Products and the Osborne Effect. Management Science (2019)

Ram RaoOzge Turut

decision analysismanagementrisk managementosborne effectphantom productsdecision theorymanagement sciencedecision sciencebehavioral sciences

Search Advertising: Budget Allocation Across Search Engines. Marketing Science (2019)

Mohammad ZiaRam C. Rao

search advertisingmarketingeconomicsmarketing sciencebudget allocation

Merchant and Platform: Pricing Strategy and Product Entry. SSRN Electronic Journal (2018)

Ye QiuRam C. Rao

strategyeconomicsproduct entrysocial science researchsocial sciencespricing strategy

Product Champion. Palgrave Macmillan UK eBooks (2018)

Ram RaoYu Wang

marketingproduct managementproduct championbusinessproduct design

1
2
3
4
5
6
10 / page

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