Faculty

Institution

Unit

Venue

Lou Pelton

Professor

University of North Texas

Affiliations

G. Brint Ryan College of Business

Department of Marketing

Lou Pelton is currently serving as a Marketing Professor at University of North Texas.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Lou Pelton

University of North Texas

Professor

You can click a keyword to filter the displayed items

marketing business branding consumer behaviour psychological climate behavioral sciences business research management organizational behavior services marketing international business distribution (marketing) industrial marketing consumer research entrepreneurship marketing science international marketing marketing theory marketing communications interactive marketing motivation strategic management ethnicity electronic commerce higher education emerging markets user perception social marketing marketing channels sales organizations consumer behavior nationality conflict resolution contemporary china knowledge discovery management decisions decision science information technology business-to-business markets brand equity generational diversity american identity online customer behavior information behavior consumer attitudes information seeking sale research job performance attitude theory sustainable consumption content distribution content marketing elderly care population aging international entrepreneurship digital entrepreneurship startup ecosystem patient empowerment drug policy transnational networks co-production international business strategy resource substitution global production networks inappropriate behavior market settings mexican college students purchase intention apparel brand salesperson-sales manager trust synthesized framework relational commitment purchase behavior local brands indian consumers franchisor-franchisee solidarity marketing strategy relationship marketing

Notable Scholarly Works

Notable Federal Grants

Collaborators

A Multimethod Approach for Healthcare Information Sharing Systems: Text Analysis and Empirical Data. Information (2024)

Amit MalhanRobert PavurLou E. PeltonAva Hajian

health informaticstext analysisexploratory data analysismultimethodologyhealth sciencesempirical data

Toward Addressing Customer Migration: Measuring B2B Salespersons’ Perceptions of Customer Ownership. Journal of Business and Industrial Marketing (2024)

J. Ricky FergursonGreg W. MarshallLou E. Pelton

marketing researchcustomer satisfactionmarketingmanagementbusiness researchcustomer loyaltycustomer involvementcustomer ownership scaleservices marketingservice managementcustomer experienceconsumer researchcustomer migrationbusinesscustomer ownershipconsumer behaviour

Healthcare Information Management and Operational Cost Performance: Empirical Evidence. The European Journal of Health Economics (2023)

Amit S. MalhanKiarash Sadeghi-RRobert PavurLou Pelton

empirical evidencehealth economicshealthcare information managementoperational cost performance

Opportunism in an Emerging Market – Franchisee Perspective. Journal of Business and Industrial Marketing (2023)

Swati PandaSatyendra C. PandeyAudhesh K. PaswanLou E. Pelton

international businessstrategic managementmarketingfranchisee perspectiveindustrial marketingentrepreneurshipbusinessemerging markets

Electronic Health Records Using a Resource Advantage Theory Perspective: An Interdisciplinary Literature Review. Records Management Journal (2022)

Amit MalhanIla ManujLou PeltonRobert Pavur

information retrievaldata scienceinterdisciplinary literature review

Exploring the Effect of the Pharmacy Benefit Manager (Pbm) on Pricing in Pharmaceutical Distribution Channels. Developments in marketing science: proceedings of the Academy of Marketing Science (2022)

Guanyu GengLou E. Pelton

pharmaceutical distribution channelspurchasingpharmacy benefit managermarketing

Exploring the Impact of Entrepreneurial Orientation and Sense of Belongingness on Consumers’ Purchase Intentions From Direct Selling Agents and Warehouse Clubs. Developments in marketing science: proceedings of the Academy of Marketing Science (2022)

Guanyu GengLou E. Pelton

marketingwarehouse clubsbrandingpurchase intentionsrelationship marketingbelongingdirect selling agentsentrepreneurial orientation

Role of Electronic Healthcare Record Adoption in Enhancing the Relationship Between Quality Measures and Hospital Financial Performance. American Business Review (2022)

Amit MalhanRobert PavurLou PeltonIla Manuj

businesshealth carequality measureshospital financial performance

Flipping the Script: Consumers’ Propensity for Self-Medication. The Journal of Marketing Theory and Practice (2021)

Rajasree K. RajammaAudhesh K. PaswanLou E. Pelton

marketingmarketing theory

Direct Selling Under Scrutiny: Assessing Analytic Direct Selling Models. SSRN Electronic Journal (2020)

Patrick L. BrockettAnne T. CoughlanLinda FerrellO.C. FerrellLinda L. GoldenCharles IngeneLou E. PeltonRobert A. Peterson

direct sellingmarketingsocial science researchsocial sciences

1
2
3
4
5
9
10 / page

Lou Pelton

Professor

University of North Texas

Affiliations

G. Brint Ryan College of Business

Department of Marketing

Lou Pelton is currently serving as a Marketing Professor at University of North Texas.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Lou Pelton

University of North Texas

Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

A Multimethod Approach for Healthcare Information Sharing Systems: Text Analysis and Empirical Data. Information (2024)

Amit MalhanRobert PavurLou E. PeltonAva Hajian

health informaticstext analysisexploratory data analysismultimethodologyhealth sciencesempirical data

Toward Addressing Customer Migration: Measuring B2B Salespersons’ Perceptions of Customer Ownership. Journal of Business and Industrial Marketing (2024)

J. Ricky FergursonGreg W. MarshallLou E. Pelton

Healthcare Information Management and Operational Cost Performance: Empirical Evidence. The European Journal of Health Economics (2023)

Amit S. MalhanKiarash Sadeghi-RRobert PavurLou Pelton

empirical evidencehealth economicshealthcare information managementoperational cost performance

Opportunism in an Emerging Market – Franchisee Perspective. Journal of Business and Industrial Marketing (2023)

Swati PandaSatyendra C. PandeyAudhesh K. PaswanLou E. Pelton

international businessstrategic managementmarketingfranchisee perspectiveindustrial marketingentrepreneurshipbusinessemerging markets

Electronic Health Records Using a Resource Advantage Theory Perspective: An Interdisciplinary Literature Review. Records Management Journal (2022)

Amit MalhanIla ManujLou PeltonRobert Pavur

information retrievaldata scienceinterdisciplinary literature review

Guanyu GengLou E. Pelton

pharmaceutical distribution channelspurchasingpharmacy benefit managermarketing

Guanyu GengLou E. Pelton

marketingwarehouse clubsbrandingpurchase intentionsrelationship marketingbelongingdirect selling agentsentrepreneurial orientation

Role of Electronic Healthcare Record Adoption in Enhancing the Relationship Between Quality Measures and Hospital Financial Performance. American Business Review (2022)

Amit MalhanRobert PavurLou PeltonIla Manuj

businesshealth carequality measureshospital financial performance

Flipping the Script: Consumers’ Propensity for Self-Medication. The Journal of Marketing Theory and Practice (2021)

Rajasree K. RajammaAudhesh K. PaswanLou E. Pelton

marketingmarketing theory

Direct Selling Under Scrutiny: Assessing Analytic Direct Selling Models. SSRN Electronic Journal (2020)

Patrick L. BrockettAnne T. CoughlanLinda FerrellO.C. FerrellLinda L. GoldenCharles IngeneLou E. PeltonRobert A. Peterson

direct sellingmarketingsocial science researchsocial sciences

1
2
3
4
5
9
10 / page

Similar Faculty Members

Thomas S. Robertson

Institution

University of Pennsylvania

consumer behaviour

new product entry

Donna Hoffman

Institution

George Washington University

marketing communication

digital marketing

Thomas Novak

Institution

George Washington University

marketing research

digital marketing

David Reibstein

Institution

University of Pennsylvania

marketing

competitive marketing strategies

Nina Mazar

Institution

Boston University

marketing

ethics of artificial intelligence

Robert Meyer

Institution

University of Pennsylvania

ai adoption

marketing research

Robert Peterson

Institution

University of Texas at Austin

marketing management

business strategy

Tulin Erdem

Institution

New York University

marketing science

advertising

Avijit Ghosh

Institution

University of Illinois Urbana-Champaign

business-to-business market

market research

Dan J. Kim

Institution

University of North Texas

information security

information forensics

Similar Faculty Members

Thomas S. Robertson

Institution

University of Pennsylvania

consumer behaviour

new product entry

Donna Hoffman

Institution

George Washington University

marketing communication

digital marketing

Thomas Novak

Institution

George Washington University

marketing research

digital marketing

David Reibstein

Institution

University of Pennsylvania

marketing

competitive marketing strategies

Nina Mazar

Institution

Boston University

marketing

ethics of artificial intelligence

Robert Meyer

Institution

University of Pennsylvania

ai adoption

marketing research

Robert Peterson

Institution

University of Texas at Austin

marketing management

business strategy

Tulin Erdem

Institution

New York University

marketing science

advertising

Avijit Ghosh

Institution

University of Illinois Urbana-Champaign

business-to-business market

market research

Dan J. Kim

Institution

University of North Texas

information security

information forensics