Faculty

Institution

Unit

Venue

Matthew D Meng

Associate Professor

Utah State University

Affiliations

Jon M. Huntsman School of Business

Department of Marketing and Strategy

Matthew D Meng is currently serving as a Marketing And Strategy Associate Professor at Utah State University.

Honors

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Experiences

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Education

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Matthew D Meng

Utah State University

Associate Professor

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behavioral sciences marketing consumer behaviour consumer research behavioral decision making psychology behavioral research recycling communication social media sport management consumer attitudes behavioral economics human behavior social influence interactive marketing digital mediums marketing science social medium monitoring recycling technologies consumer studies online information social choice environmental values applied social psychology consumer culture food choice gambling fan motivation engaging fans content analysis waste management educational psychology public health nutrition behavioral nutrition preventive medicine communicable diseases online communities social web consumerism social medium marketing waste disposal waste reduction educational innovation environmental psychology environmental behavior food marketing consumer economics policy evaluation global health crisis vaccine hesitancy covid-19 pandemic political competition public choice political process election forecasting digital nudging prosocial behavior altruism incentive mechanisms sexual responsibility commercial sex fan motivations identity threat recycled self identity-linked products plastic bottles recycled plastic bottles perceived contamination social media use recyclable materials recyclable material categorization error trash cans younger students recycled material public management consumption system excessive consumption neoliberalism sustainable consumption public policy sustainable development

Notable Scholarly Works

Notable Federal Grants

Collaborators

How Self-Esteem Elevates the Subjective Value of Local Food. Food Quality and Preference (2025)

Matthew D. MengOzgun AtasoyC. Miguel Brendl

subjective valuefood choiceconsumer behavioursocial psychologyvalue theoryfood qualitybehavioral sciences

A Dual Account of How Excitement Impacts Risk-Taking: Evidence From the National Hockey League’s 50-50 Raffle. Sport Management Review (2023)

Alexander DavidsonMatthew D. MengScott TainskyMitchell C. Olsen

purchase behavioursocial influenceperformance studiessport managementexperimental social psychologybehavioral game theorybehavioral decision makingbehavioral sciencessocial impactdecision sciencedual accountsport participationsport psychologyproprietary datasetbehavioral researchexperimental economicsbehavioral economicseconomic psychologysocial behaviormotivationhuman decision process

Sexually Explicit Advertisements Boost Consumer Recycling Due to Moral Cleansing Goal Activation. Marketing Letters (2023)

Matthew D. MengJessica Gamlin

social marketingmarketingconsumer researchsexual responsibilitycommercial sexmoral psychologybehavioral researchconsumer behaviourgoal activationexplicit advertisementsadvertisingsexual behaviorbehavioral sciencesmorality

Can Success Backfire? Consumer Judgments of Businesses That Repeatedly Win the Same Sustainability or Quality Award. Journal of Quality Assurance in Hospitality & Tourism (2022)

Matthew D. MengAntje R. H. Graul

consumer judgmentsmarketingconsumer researchsuccess backfiremarket researchconsumer behaviourbusinessbusiness researchmarketing researchquality awardconsumer attitudesconsumer studies

Effects of Perceived Scarcity on Covid ‐19 Consumer Stimulus Spending: The Roles of Ontological Insecurity and Mutability in Predicting Prosocial Outcomes. Journal of Consumer Affairs (2022)

R. Bret LearyRhiannon MacDonnell MeslerBonnie SimpsonMatthew D. MengWilliam Montford

policy evaluationsocial impacteconomicspublic policyapplied social psychologybehavioral researchperceived scarcityconsumer allocationconsumer economicsbehavioral economicsontological insecuritybehavioral decision makingvulnerabilitybehavioral sciences

Emotional, Logical, or Ethical? How the Portrayal of Death Influences the Viewing Likelihood of Nature Documentaries. SSRN Electronic Journal (2022)

Matthew D. MengAimee TallianTom Bouyer

documentary filmaffectnature documentariesimage communicationdifferent stagesanimal conservationanthropologyhuman naturedeath educationanimal imagerydeath studiesapplied ethologymedia studiesanimal behavioranimal mindsthanatologyemotionsfilmhuman-animal interactions

Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments. Journal of Public Policy & Marketing (2022)

Gabriel E. GonzalesChristopher BerryMatthew D. MengR. Bret Leary

public healthhealth inferencesmarketingconsumer researchbehavioral nutritionfood choicenutrition information disclosurepublic health nutritionhealth promotionconsumer behaviourfood marketingnutritionbehavior change (public health)plant-based meat alternatives

Market Segmentation Strategies Can Be Used to Overcome Covid ‐19 Vaccine Hesitancy and Other Health Crises. Journal of Consumer Affairs (2021)

Matthew D. MengMitchell C. Olsen

public healthhealth equityvaccinespublic health preparednesscommunicable diseasesvaccine hesitancycovid-19market segmentation strategiesvaccine holdoutscovid-19 pandemicglobal health crisishealth policypreventive medicinehealth economicsu.s. residentsvaccinationpolicy analysis

Mitigating the Detrimental Effect of Skeuomorphism on Gambling Behavior. Journal of Consumer Affairs (2021)

Matthew D. MengR. Bret Leary

game designflat designdetrimental effectgamblingconsumer researchpsychologyconsumer behaviourbehavioral researchgamificationamount betbehavioral sciencesbehavioral decision making

A Vote of Competence: How a Similar Upbringing to Political Candidates Influences Voting Choice. Journal of Public Policy & Marketing (2020)

Matthew D. MengAlexander Davidson

marketingsocial sciencesexperimental social psychologypolitical partieselectionspublic choicesimilarity-voting effectelection forecastingpolitical communicationperceived competencesimilar upbringingpolitical competitionpolitical behaviorpolitical sciencepolitical studiespolitical psychologypolitical processpolitical analysissocial choice

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Matthew D Meng

Associate Professor

Utah State University

Affiliations

Jon M. Huntsman School of Business

Department of Marketing and Strategy

Matthew D Meng is currently serving as a Marketing And Strategy Associate Professor at Utah State University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Matthew D Meng

Utah State University

Associate Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

How Self-Esteem Elevates the Subjective Value of Local Food. Food Quality and Preference (2025)

Matthew D. MengOzgun AtasoyC. Miguel Brendl

subjective valuefood choiceconsumer behavioursocial psychologyvalue theoryfood qualitybehavioral sciences

A Dual Account of How Excitement Impacts Risk-Taking: Evidence From the National Hockey League’s 50-50 Raffle. Sport Management Review (2023)

Alexander DavidsonMatthew D. MengScott TainskyMitchell C. Olsen

Sexually Explicit Advertisements Boost Consumer Recycling Due to Moral Cleansing Goal Activation. Marketing Letters (2023)

Matthew D. MengJessica Gamlin

Can Success Backfire? Consumer Judgments of Businesses That Repeatedly Win the Same Sustainability or Quality Award. Journal of Quality Assurance in Hospitality & Tourism (2022)

Matthew D. MengAntje R. H. Graul

consumer judgmentsmarketingconsumer researchsuccess backfiremarket researchconsumer behaviourbusinessbusiness researchmarketing researchquality awardconsumer attitudesconsumer studies

Effects of Perceived Scarcity on Covid ‐19 Consumer Stimulus Spending: The Roles of Ontological Insecurity and Mutability in Predicting Prosocial Outcomes. Journal of Consumer Affairs (2022)

R. Bret LearyRhiannon MacDonnell MeslerBonnie SimpsonMatthew D. MengWilliam Montford

Emotional, Logical, or Ethical? How the Portrayal of Death Influences the Viewing Likelihood of Nature Documentaries. SSRN Electronic Journal (2022)

Matthew D. MengAimee TallianTom Bouyer

Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments. Journal of Public Policy & Marketing (2022)

Gabriel E. GonzalesChristopher BerryMatthew D. MengR. Bret Leary

Market Segmentation Strategies Can Be Used to Overcome Covid ‐19 Vaccine Hesitancy and Other Health Crises. Journal of Consumer Affairs (2021)

Matthew D. MengMitchell C. Olsen

Mitigating the Detrimental Effect of Skeuomorphism on Gambling Behavior. Journal of Consumer Affairs (2021)

Matthew D. MengR. Bret Leary

game designflat designdetrimental effectgamblingconsumer researchpsychologyconsumer behaviourbehavioral researchgamificationamount betbehavioral sciencesbehavioral decision making

A Vote of Competence: How a Similar Upbringing to Political Candidates Influences Voting Choice. Journal of Public Policy & Marketing (2020)

Matthew D. MengAlexander Davidson

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Similar Faculty Members

Antje Graul

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Utah State University

sustainability science

industrial ecology

Joseph K. Goodman

Institution

Ohio State University

behavioral sciences

upgrade decision making

Oleg Urminsky

Institution

University of Chicago

psychology

behavioral sciences

Daniel Bartels

Institution

University of Chicago

psychology

behavioral sciences

Thomas Novak

Institution

George Washington University

marketing research

digital marketing

Donna Hoffman

Institution

George Washington University

marketing communication

digital marketing

Nina Mazar

Institution

Boston University

marketing

ethics of artificial intelligence

Tulin Erdem

Institution

New York University

marketing science

advertising

Barbara E. Kahn

Institution

University of Pennsylvania

marketing

marketing science

Gideon Nave

Institution

University of Pennsylvania

consumer autonomy

behavioral sciences