Faculty

Institution

Unit

Venue

Antje Graul

Associate Professor

Utah State University

Affiliations

Jon M. Huntsman School of Business

Department of Marketing and Strategy

Antje Graul is currently serving as a Marketing And Strategy Associate Professor at Utah State University.

Honors

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Experiences

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Education

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Antje Graul

Utah State University

Associate Professor

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marketing consumer behaviour consumer research business mobility education marketing research sustainable development transportation engineering educational strategies traffic psychology green marketing transportation policy consumer studies consumer attitudes sustainability science urban planning economic psychology behavioral decision making applied social psychology environmental values corporate sustainability consumer engagement public transportation management public transport consumer culture tourism environmental education marketing science behavioral research vehicular technology responsible management education transportation planning sustainable transport others love product attachment consumer reflexivity management emotional selfregulation hospitality management interactive marketing digital mediums distance education tourism management hospitality sustainable practices transport infrastructure consumer appeal consumer finance green innovation case studies green decision-making green products sharing economy content development online course development clean transportation consumption system sustainable consumption socially responsible product sustainable value creation sustainable business model innovation sustainability accounting how scarcity cues hospitality platforms baseline analysis marketing educators global baseline analysis bus electrification perceptions towards salt lake city emotional attachment influences consumer‐to‐consumer transactions supply chains integral component individual consumer level industrial ecology sustainable design

Notable Scholarly Works

Notable Federal Grants

Collaborators

Consumer Reflexivity Measure. PsycTESTS Dataset (2024)

Stella Yiyan LiAntje R. H. GraulJohn Jianjun Zhu

consumer behavioureconomic psychologybehavioral decision makingconsumer studiesconsumer researchmarketing researchconsumer attitudesmarketingbehavioral researchconsumer scienceconsumer reflexivity measurebehavioral economicsbehavioral sciences

Understanding Consumer Adoption of Light-Duty Electric Vehicles: An Interdisciplinary Literature Review. Transportation Research Record Journal of the Transportation Research Board (2024)

Jeronimo DcostaAntje R. H. GraulSajid Bin Hasnat

consumer behaviourvehicular technologytechnologymarketing researchelectric vehiclesconsumer researchclean transportationinterdisciplinary literature reviewmobilitylight-duty electric vehiclessustainable transportconsumer adoptiontransportation engineeringpublic policytransportation policymarketing

How Instructors Can Help Students Embrace a Growth Mindset: The Importance of Applying Theory to Practice.. Habits of Mind: Designing Courses for Student Success (2023)

Graul, A.Sapci, A.

educational strategieseducationeducational psychologymindsetclassroom practicesteacher educationeducational researchlearning sciencesgrowth mindsetpreservice teacher educationexperiential learningprofessional developmentapplying theoryteaching methodsstudent learningperformative teachingperformance studies

Investigating the Disruptiveness of the Sharing Economy at the Individual Consumer Level: How Consumer Reflexivity Drives Re-Engagement in Sharing. Journal of the Academy of Marketing Science (2023)

Stella Yiyan LiAntje R. H. GraulJohn Jianjun Zhu

consumer behaviourindividual consumer levelconsumer researchbusinesssharing economyinteractive marketingconsumer reflexivitysocial influenceconsumer engagementmarketing

Riders’ Perceptions Towards Transit Bus Electrification: Evidence From Salt Lake City, Utah. Transportation Research Part D Transport and Environment (2023)

Konstantinos FlarisKonstantina GkritzaPatrick A. SingletonAntje R.H. GraulZiqi Song

transportation planningurban planningmobilitypublic transportation managementbus electrificationtransport infrastructureperceptions towardssalt lake citytransportation engineeringtransportation policypublic transporttraffic psychology

The Economization of a Social Act: Linking Materialism to Collaborative Consumption.. Understanding Collaborative Consumption (2023)

Graul, A.Theotokis, A.

social actioneconomic sociologyconsumer behavioursocial forcesconsumerismmaterial cultureconsumer culturesocial sciencessocial movementscollaborative consumptioneconomicsmaterialitysociologysocial acteconomic behaviorcultural economy

Bus Riders’ Perceptions Towards Electric Buses.. ASPIRE Annual Meeting (2022)

Flaris, K.Gkritza, K.Song, Z.Singleton, P.Graul, A.

public transportation managementmobilityelectric vehiclespublic transport

Can Success Backfire? Consumer Judgments of Businesses That Repeatedly Win the Same Sustainability or Quality Award. Journal of Quality Assurance in Hospitality & Tourism (2022)

Matthew D. MengAntje R. H. Graul

consumer behaviourquality awardconsumer studiesconsumer researchconsumer judgmentsmarketing researchbusinesssuccess backfiremarket researchconsumer attitudesbusiness researchmarketing

Consumer Adoption of Light Duty Electric Vehicles.. ASPIRE Annual Meeting (2022)

Huff, J.Graul, A.

consumer behaviourconsumer researchelectric vehiclesmarketinggreen vehiclesconsumer adoptionelectricity marketsvehicular technology

Improving Performance Through Strategic Teaching Documentation: Book Review of Seldin, Miller & Seldin (2010) the Teaching Portfolio.. Journal on Empowering Teaching Excellence (2022)

Graul, A.

educational strategieseducationenglish educationteaching portfolioteacher educationstrategic teaching documentationpreservice teacher educationcurriculum & instructionprofessional developmentbook reviewhigher education teachingteaching methodsperformative teachingperformance studies

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Antje Graul

Associate Professor

Utah State University

Affiliations

Jon M. Huntsman School of Business

Department of Marketing and Strategy

Antje Graul is currently serving as a Marketing And Strategy Associate Professor at Utah State University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Antje Graul

Utah State University

Associate Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Consumer Reflexivity Measure. PsycTESTS Dataset (2024)

Stella Yiyan LiAntje R. H. GraulJohn Jianjun Zhu

Understanding Consumer Adoption of Light-Duty Electric Vehicles: An Interdisciplinary Literature Review. Transportation Research Record Journal of the Transportation Research Board (2024)

Jeronimo DcostaAntje R. H. GraulSajid Bin Hasnat

How Instructors Can Help Students Embrace a Growth Mindset: The Importance of Applying Theory to Practice.. Habits of Mind: Designing Courses for Student Success (2023)

Graul, A.Sapci, A.

Stella Yiyan LiAntje R. H. GraulJohn Jianjun Zhu

consumer behaviourindividual consumer levelconsumer researchbusinesssharing economyinteractive marketingconsumer reflexivitysocial influenceconsumer engagementmarketing

Riders’ Perceptions Towards Transit Bus Electrification: Evidence From Salt Lake City, Utah. Transportation Research Part D Transport and Environment (2023)

Konstantinos FlarisKonstantina GkritzaPatrick A. SingletonAntje R.H. GraulZiqi Song

The Economization of a Social Act: Linking Materialism to Collaborative Consumption.. Understanding Collaborative Consumption (2023)

Graul, A.Theotokis, A.

Bus Riders’ Perceptions Towards Electric Buses.. ASPIRE Annual Meeting (2022)

Flaris, K.Gkritza, K.Song, Z.Singleton, P.Graul, A.

public transportation managementmobilityelectric vehiclespublic transport

Can Success Backfire? Consumer Judgments of Businesses That Repeatedly Win the Same Sustainability or Quality Award. Journal of Quality Assurance in Hospitality & Tourism (2022)

Matthew D. MengAntje R. H. Graul

consumer behaviourquality awardconsumer studiesconsumer researchconsumer judgmentsmarketing researchbusinesssuccess backfiremarket researchconsumer attitudesbusiness researchmarketing

Consumer Adoption of Light Duty Electric Vehicles.. ASPIRE Annual Meeting (2022)

Huff, J.Graul, A.

consumer behaviourconsumer researchelectric vehiclesmarketinggreen vehiclesconsumer adoptionelectricity marketsvehicular technology

Improving Performance Through Strategic Teaching Documentation: Book Review of Seldin, Miller & Seldin (2010) the Teaching Portfolio.. Journal on Empowering Teaching Excellence (2022)

Graul, A.

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