Faculty

Institution

Unit

Venue

Kirthi Kalyanam

LJ Skaggs Distinguished Professor

Santa Clara University

Affiliations

Leavey School of Business

Kirthi Kalyanam is currently serving as a Leavey School Of Business LJ Skaggs Distinguished Professor at Santa Clara University.

Honors

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Experiences

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Education

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Kirthi Kalyanam

Santa Clara University

LJ Skaggs Distinguished Professor

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marketing consumer behaviour business interactive marketing marketing science electronic commerce technology economics digital marketing branding marketing research market behavior market research consumer research bayesian analysis social science research pricing policy marketing strategy category theory market (economics) human-computer interaction intelligent user interfaces affective computing management science technological change inventory management purchasing object categorization viral marketing reputation systems reputation management electronic auctions bayesian inference mobile interaction marketing communications touch user interface ubiquitous application relationship marketing online customer behavior international marketing choice models failure analysis agile software development decision support system strategic online research agenda position effects search advertising brand choice models demographic variables indivisible alternatives irregular pricing effects experimental investigation retargeted advertising category contribution pricing decisions demand uncertainty adaptive experimentation online auction markets internet economics

Notable Scholarly Works

Notable Federal Grants

Collaborators

Long Lags and Large Returns: Experimental Evidence From Advertising to Businesses. Management Science (2025)

Michael ThomasMarcel GoicKirthi Kalyanam

management sciencemarketinglarge returnsmarket researcheconomicsbusinessexperimental economicsexperimental evidencemarket behavioradvertisingforecasting

The Roles of Multiple Channels in Predicting Website Visits and Purchases: Engagers Versus Closers. International Journal of Research in Marketing (2021)

Marcel GoićKinshuk JerathKirthi Kalyanam

relationship marketingmarketingonline customer behaviorwebsite visitsdigital marketinginternational marketingelectronic commercemultiple channelsbranding

How Technology is Changing Retail. Journal of Retailing (2020)

Venkatesh ShankarKirthi KalyanamPankaj SetiaAlireza GolmohammadiSeshadri TirunillaiTom DouglassJohn HennesseyJ.S. BullRand Waddoups

technologytechnological change

Investigating the Role of Multiple Channels in Predicting Website Browsing Patterns and Purchase. SSRN Electronic Journal (2020)

Marcel GoicKinshuk JerathKirthi Kalyanam

predictive analyticswebsite browsing patternsinformation sciencesocial sciencesinformation retrievalsocial science researchnetwork sciencedata scienceelectronic commerceforecastingmultiple channels

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing. Journal of Marketing Research (2019)

Navdeep S. SahniSridhar NarayananKirthi Kalyanam

experimental investigationretargeted advertisingmarketingmarketing research

Touchable Apps: Exploring the Usage of Touch Features and Their Impact on Engagement. Journal of Interactive Marketing (2018)

Savannah Wei ShiKirthi Kalyanam

technologytouch featuresassistive technologymarket researchperformance studiesintelligent user interfacesubiquitous applicationconsumer researchconsumer behaviourmarketing communicationsmarket behaviormobile interactioninteraction designaffective computingtouch user interfacehuman-computer interactionuser experiencetouchable appsinteractive marketingcomputer science

Basket Composition and Choice Among Direct Channels: A Latent State Model of Shopping Costs. Journal of Interactive Marketing (2017)

Kirthi KalyanamPeter LenkEddie Rhee

marketingchoice modelsconsumer behaviourinteractive marketinglatent state modelbasket compositionshopping costsdirect channels

Cross Channel Effects of Search Engine Advertising on Brick Mortar Retail Sales: Meta Analysis of Large Scale Field Experiments on Google.Com. Quantitative Marketing and Economics (2017)

Kirthi KalyanamJohn McAteerJonathan MarekJames HodgesLifeng Lin

marketingmeta analysissearch engine advertisingbusinesscross channel effectsbranding

What Does Agile and Lean Mean for Customers? an Analysis of Mobile App Crashes. SSRN Electronic Journal (2016)

Savannah Wei ShiKirthi KalyanamMichel Wedel

failure analysisagile software developmentsocial sciencesbusinesssocial science researchmobile app crashescustomer satisfaction

Position Effects in Search Advertising and Their Moderators: A Regression Discontinuity Approach. Marketing Science (2015)

Sridhar NarayananKirthi Kalyanam

position effectssearch advertisingmarketingmarketing science

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Kirthi Kalyanam

LJ Skaggs Distinguished Professor

Santa Clara University

Affiliations

Leavey School of Business

Kirthi Kalyanam is currently serving as a Leavey School Of Business LJ Skaggs Distinguished Professor at Santa Clara University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Kirthi Kalyanam

Santa Clara University

LJ Skaggs Distinguished Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Long Lags and Large Returns: Experimental Evidence From Advertising to Businesses. Management Science (2025)

Michael ThomasMarcel GoicKirthi Kalyanam

management sciencemarketinglarge returnsmarket researcheconomicsbusinessexperimental economicsexperimental evidencemarket behavioradvertisingforecasting

The Roles of Multiple Channels in Predicting Website Visits and Purchases: Engagers Versus Closers. International Journal of Research in Marketing (2021)

Marcel GoićKinshuk JerathKirthi Kalyanam

relationship marketingmarketingonline customer behaviorwebsite visitsdigital marketinginternational marketingelectronic commercemultiple channelsbranding

How Technology is Changing Retail. Journal of Retailing (2020)

Venkatesh ShankarKirthi KalyanamPankaj SetiaAlireza GolmohammadiSeshadri TirunillaiTom DouglassJohn HennesseyJ.S. BullRand Waddoups

technologytechnological change

Investigating the Role of Multiple Channels in Predicting Website Browsing Patterns and Purchase. SSRN Electronic Journal (2020)

Marcel GoicKinshuk JerathKirthi Kalyanam

predictive analyticswebsite browsing patternsinformation sciencesocial sciencesinformation retrievalsocial science researchnetwork sciencedata scienceelectronic commerceforecastingmultiple channels

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing. Journal of Marketing Research (2019)

Navdeep S. SahniSridhar NarayananKirthi Kalyanam

experimental investigationretargeted advertisingmarketingmarketing research

Touchable Apps: Exploring the Usage of Touch Features and Their Impact on Engagement. Journal of Interactive Marketing (2018)

Savannah Wei ShiKirthi Kalyanam

Basket Composition and Choice Among Direct Channels: A Latent State Model of Shopping Costs. Journal of Interactive Marketing (2017)

Kirthi KalyanamPeter LenkEddie Rhee

marketingchoice modelsconsumer behaviourinteractive marketinglatent state modelbasket compositionshopping costsdirect channels

Cross Channel Effects of Search Engine Advertising on Brick Mortar Retail Sales: Meta Analysis of Large Scale Field Experiments on Google.Com. Quantitative Marketing and Economics (2017)

Kirthi KalyanamJohn McAteerJonathan MarekJames HodgesLifeng Lin

marketingmeta analysissearch engine advertisingbusinesscross channel effectsbranding

What Does Agile and Lean Mean for Customers? an Analysis of Mobile App Crashes. SSRN Electronic Journal (2016)

Savannah Wei ShiKirthi KalyanamMichel Wedel

failure analysisagile software developmentsocial sciencesbusinesssocial science researchmobile app crashescustomer satisfaction

Position Effects in Search Advertising and Their Moderators: A Regression Discontinuity Approach. Marketing Science (2015)

Sridhar NarayananKirthi Kalyanam

position effectssearch advertisingmarketingmarketing science

1
2
3
10 / page

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economics

negotiation

Robert Morgan

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digital marketing

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marketing research

digital marketing

Srikanth Jagabathula

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electronic commerce

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electronic commerce

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