Faculty

Institution

Unit

Venue

Thomas Baker

Professor

University of Georgia

Affiliations

Mary Frances Early College of Education

Kinesiology

Thomas Baker is currently serving as a Kinesiology Professor at University of Georgia.

Honors

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Experiences

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Education

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Thomas Baker

University of Georgia

Professor

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social sciences sport management social media communication marketing sport science sport business behavioral sciences media studies jurisprudence mass communication branding sport psychology social influence criminology physic education composition studies social science research physical education online gaming sport economics high-performance sport sport participation college football millennial sport fans decision science forensic psychology criminal justice developmental psychology educational assessment physiological measurements sexual abuse data privacy online information higher education gender diversity narrative service quality user perception mixed-methods research live-streaming gender disparities public international law international criminology comparative criminal law comparative criminology correctional practice personnel economics labor relations employee relations business law sexual harassment communication strategies brand equity international communication societal influence body image candidate selection exercise science adolescent psychology antitrust policy consumption behavior perceived value peripheral service quality social media value critical factors esports event broadcast esports recreational gameplay esports environments supporter club identity fan relationships team identity athlete endorsers social media endorsements purchase intention violence against women law health law ambush marketing commercial law intellectual property performance studies interpersonal violence

Notable Scholarly Works

Notable Federal Grants

Collaborators

Development of the Hostility and Inclusion in Gaming Scale (Higs): A Gender-Based Analysis. Technology in Society (2024)

Lindsey DarvinCheryl GrayThomas BakerJanelle WellsJohn Holden

game designgender studiestechnologyintersectionalitysocial sciencesgender-based analysisgender diversitygender identityonline gaminggender inequality

Sport Spectator Well-Being: A Scoping Review. Sport Management Review (2024)

Hui DuThomas Alexander BakerYiran SuKevin ByonMatthew Katz

scoping reviewsport managementsport participationsport spectator well-being

The New Wave of Influencers: Examining College Athlete Identities and the Role of Homophily and Parasocial Relationships in Leveraging Name, Image, and Likeness. Journal of Sport Management (2023)

Yiran SuXuan GuoChristine WegnerThomas Baker

college athlete identitiessocial mediaparasocial relationshipssport businesssocial sciencescommunicationsport managementbody imagesocial influencesocietal influencejournalismmedia studies

Breaking the Glass Monitor: Examining the Underrepresentation of Women in Esports Environments. Sport Management Review (2021)

Lindsey DarvinJohn HoldenJanelle WellsThomas Baker

sport sciencesocial mediasocial sciencesesports environmentssport managementsociologygender disparitiesgender inequalitybehavioral sciences

Examining the Extent of Trademark Squatting of Nba Athlete Names in China. European Sport Management Quarterly (2021)

Xindan LiuThomas A. BakerRebecca Leopkey

nba athlete nameshigh-performance sportsport economicssport sciencesport businesssport managementglobalization of sportmanagementtrademark squatting

Reimagining the Governance of College Sports After Alston. (2021)

John T. HoldenMarc EdelmanThomas BakerAndrew G. Shuman

governancepublic policycollege sportsdoping in sports

There is No Nil in Nil: Examining the Social Media Value of Student-Athletes’ Names, Images, and Likeness. Sport Management Review (2021)

Thilo KunkelBradley J. BakerThomas A. BakerJason P. Doyle

gender studiessport sciencesocial mediasocial sciencescommunicationsocial media valuesport managementsport psychologymedia studies

An Interdisciplinary Examination of the Material Effects of Deceptive Sport Beverage Advertisements. Journal of Global Sport Management (2020)

Natasha T. BrisonThomas A. BakerKevin K. ByonNathaniel J. Evans

material effectsbeverage industrydeception detectionsport businessinterdisciplinary examinationcommunicationsport managementmass communicationadvertisingmarketing communicationsjournalismmarketing

College Football in the Time of Covid-19. SSRN Electronic Journal (2020)

Thomas BakerMarc EdelmanJohn T. Holden

public healthcollege footballsocial science researchsport sciencesocial sciencescriminologysociological researchsociologycovid-19covid-19 pandemic

Generational Market Segmentation of Millennial Sport Fans. Routledge eBooks (2020)

Brian H. YimKevin K. ByonThomas A. BakerJames J. Zhang

consumer behaviourmarket segmentationgenerational market segmentationmillennial sport fansmarketing

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Thomas Baker

Professor

University of Georgia

Affiliations

Mary Frances Early College of Education

Kinesiology

Thomas Baker is currently serving as a Kinesiology Professor at University of Georgia.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Thomas Baker

University of Georgia

Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Development of the Hostility and Inclusion in Gaming Scale (Higs): A Gender-Based Analysis. Technology in Society (2024)

Lindsey DarvinCheryl GrayThomas BakerJanelle WellsJohn Holden

game designgender studiestechnologyintersectionalitysocial sciencesgender-based analysisgender diversitygender identityonline gaminggender inequality

Sport Spectator Well-Being: A Scoping Review. Sport Management Review (2024)

Hui DuThomas Alexander BakerYiran SuKevin ByonMatthew Katz

scoping reviewsport managementsport participationsport spectator well-being

The New Wave of Influencers: Examining College Athlete Identities and the Role of Homophily and Parasocial Relationships in Leveraging Name, Image, and Likeness. Journal of Sport Management (2023)

Yiran SuXuan GuoChristine WegnerThomas Baker

college athlete identitiessocial mediaparasocial relationshipssport businesssocial sciencescommunicationsport managementbody imagesocial influencesocietal influencejournalismmedia studies

Breaking the Glass Monitor: Examining the Underrepresentation of Women in Esports Environments. Sport Management Review (2021)

Lindsey DarvinJohn HoldenJanelle WellsThomas Baker

sport sciencesocial mediasocial sciencesesports environmentssport managementsociologygender disparitiesgender inequalitybehavioral sciences

Examining the Extent of Trademark Squatting of Nba Athlete Names in China. European Sport Management Quarterly (2021)

Xindan LiuThomas A. BakerRebecca Leopkey

nba athlete nameshigh-performance sportsport economicssport sciencesport businesssport managementglobalization of sportmanagementtrademark squatting

Reimagining the Governance of College Sports After Alston. (2021)

John T. HoldenMarc EdelmanThomas BakerAndrew G. Shuman

governancepublic policycollege sportsdoping in sports

There is No Nil in Nil: Examining the Social Media Value of Student-Athletes’ Names, Images, and Likeness. Sport Management Review (2021)

Thilo KunkelBradley J. BakerThomas A. BakerJason P. Doyle

gender studiessport sciencesocial mediasocial sciencescommunicationsocial media valuesport managementsport psychologymedia studies

An Interdisciplinary Examination of the Material Effects of Deceptive Sport Beverage Advertisements. Journal of Global Sport Management (2020)

Natasha T. BrisonThomas A. BakerKevin K. ByonNathaniel J. Evans

material effectsbeverage industrydeception detectionsport businessinterdisciplinary examinationcommunicationsport managementmass communicationadvertisingmarketing communicationsjournalismmarketing

College Football in the Time of Covid-19. SSRN Electronic Journal (2020)

Thomas BakerMarc EdelmanJohn T. Holden

public healthcollege footballsocial science researchsport sciencesocial sciencescriminologysociological researchsociologycovid-19covid-19 pandemic

Generational Market Segmentation of Millennial Sport Fans. Routledge eBooks (2020)

Brian H. YimKevin K. ByonThomas A. BakerJames J. Zhang

consumer behaviourmarket segmentationgenerational market segmentationmillennial sport fansmarketing

1
2
3
4
5
10 / page

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Similar Faculty Members

Patrick Walsh

Institution

Syracuse University

cultural economy

mass communication

Dan Connaughton

Institution

University of Florida

preventive medicine

health law

M. Dwayne Smith

Institution

University of South Florida

urban sociology

urbanism

Bette Bottoms

Institution

University of Illinois Chicago

sexual abuse

child abuse

Yong Jae Ko

Institution

University of Florida

behavioral sciences

marketing

Deni Elliott

Institution

University of South Florida

humanities

research ethics

Cecilia Menjivar

Institution

University of California, Los Angeles

sociology

international migration

Eileen Zurbriggen

Institution

University of California, Santa Cruz

violence against women

sexual aggression

Michael Messner

Institution

University of Southern California

violence against women

sport participation

Anne O'leary-Kelly

Institution

University of Arkansas

organizational psychology

management