Faculty

Institution

Unit

Venue

Patrick Walsh

Professor

Syracuse University

Affiliations

David B. Falk College of Sport and Human Dynamics

Sport Management

Patrick Walsh is currently serving as a David B. Falk College Of Sport And Human Dynamics Professor at Syracuse University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Patrick Walsh

Syracuse University

Professor

You can click a keyword to filter the displayed items

communication marketing social media mass communication sport management gender studies branding social sciences social influence brand awareness international marketing sport business sport video games media studies social network analysis international communication social medium data network science narrative nonprofit organizations screen medium international management social science research group process marketing science human communication educational communication user perception attitude theory sport psychology visual communication online gaming organizational research philanthropy marketing communications driver performance mobile social networks driver behavior player experience psychometrics brand equity sport economics applied social science group communication parasocial interaction athlete archetypes fan motivations major sporting event twitter hashtag empirical examination college sport fans social media utilization brand recall presentation modes event brand personality social media users perceived fit athlete brand extensions human brand popular medium cultural policy sport science popular culture social medium marketing advertising cultural economy

Notable Scholarly Works

Notable Federal Grants

Collaborators

National Olympic Committee Sponsorship in Small States: A Case Study With a Focus on the Caribbean Region. Sport Business and Management An International Journal (2022)

Jeeyoon KimElizabeth DeliaPatrick Walsh

managementsmall statescaribbean regionpublic policysport managementbusinesssport economicssport business

Examining the Effectiveness of Measuring Team Brand Association Networks With Textual Analysis Software. International Journal of Sport Management and Marketing (2019)

Patrick WalshGalen Clavio

textual analysis softwaremanagementmarketingperformance studiesbrand equitysport managementinternational managementinternational marketingsport businessnetwork analysisbranding

An Analysis of Collegiate Athletic Department Social Media Practices, Strategies, and Challenges. Digital Archive @ GSU (2018)

Matthew BlaszkaBeth CianfronePatrick Walsh

social mediacommunicationmass communicationgender studies

The Moderating Effect of Identification on Return on Investment From Sponsor Brand Integration. International Journal of Sports Marketing and Sponsorship (2018)

Jonathan A. JensenPatrick WalshJoe Cobbs

brandingsponsor brand integrationmarketinginternational marketing

Why Teams Rebrand: Uncovering the Motives and Process of Team Rebranding Initiatives. Journal of applied sport management (2018)

Patrick WalshGalen ClavioStephen D. RossMatthew Blaszka

sport businessmanagementsport management

A New Approach: Measuring Athlete Brand Personality on Twitter. (2017)

Matthew BlaszkaPatrick WalshGalen ClavioAntonio Williams

communicationmarketingpersonalitysocial sciencessocial mediasocial medium datapsychometrics

Forty Years of Birging: New Perspectives on Cialdini’s Seminal Studies. Journal of Sport Management (2016)

Jonathan A. JensenBrian A. TurnerJeffrey JamesChad McEvoyChad SeifriedElizabeth DeliaT. Christopher GreenwellStephen RossPatrick Walsh

managementsport managementgender studiesjournalismforty years

Investigating the Impact of Technology Use on the Efficacy of Broadcast Brand Integration. Developments in marketing science: proceedings of the Academy of Marketing Science (2016)

Jonathan A. JensenJoe B. CobbsPatrick WalshBrian A. Turner

technologycommunicationmarketingmass communicationmarketing sciencetechnology usebrandingbroadcast brand integration

To Extend or Not Extend a Human Brand: An Analysis of Perceived Fit and Attitudes Toward Athlete Brand Extensions. Journal of Sport Management (2016)

Patrick WalshAntonio Williams

perceived fitmarketingathlete brand extensionsattitude theorysport managementhuman brandbranding

The Effects of Second Screen Use on Sponsor Brand Awareness: A Dual Coding Theory Perspective. Journal of Consumer Marketing (2015)

Jonathan A. JensenPatrick WalshJoe CobbsBrian A. Turner

communicationmass communicationmarketingsponsor brand awarenesssocial mediabrand awarenesssecond screen usebranding

1
2
3
10 / page

Patrick Walsh

Professor

Syracuse University

Affiliations

David B. Falk College of Sport and Human Dynamics

Sport Management

Patrick Walsh is currently serving as a David B. Falk College Of Sport And Human Dynamics Professor at Syracuse University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Patrick Walsh

Syracuse University

Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

National Olympic Committee Sponsorship in Small States: A Case Study With a Focus on the Caribbean Region. Sport Business and Management An International Journal (2022)

Jeeyoon KimElizabeth DeliaPatrick Walsh

managementsmall statescaribbean regionpublic policysport managementbusinesssport economicssport business

Examining the Effectiveness of Measuring Team Brand Association Networks With Textual Analysis Software. International Journal of Sport Management and Marketing (2019)

Patrick WalshGalen Clavio

textual analysis softwaremanagementmarketingperformance studiesbrand equitysport managementinternational managementinternational marketingsport businessnetwork analysisbranding

An Analysis of Collegiate Athletic Department Social Media Practices, Strategies, and Challenges. Digital Archive @ GSU (2018)

Matthew BlaszkaBeth CianfronePatrick Walsh

social mediacommunicationmass communicationgender studies

The Moderating Effect of Identification on Return on Investment From Sponsor Brand Integration. International Journal of Sports Marketing and Sponsorship (2018)

Jonathan A. JensenPatrick WalshJoe Cobbs

brandingsponsor brand integrationmarketinginternational marketing

Why Teams Rebrand: Uncovering the Motives and Process of Team Rebranding Initiatives. Journal of applied sport management (2018)

Patrick WalshGalen ClavioStephen D. RossMatthew Blaszka

sport businessmanagementsport management

A New Approach: Measuring Athlete Brand Personality on Twitter. (2017)

Matthew BlaszkaPatrick WalshGalen ClavioAntonio Williams

communicationmarketingpersonalitysocial sciencessocial mediasocial medium datapsychometrics

Forty Years of Birging: New Perspectives on Cialdini’s Seminal Studies. Journal of Sport Management (2016)

Jonathan A. JensenBrian A. TurnerJeffrey JamesChad McEvoyChad SeifriedElizabeth DeliaT. Christopher GreenwellStephen RossPatrick Walsh

managementsport managementgender studiesjournalismforty years

Investigating the Impact of Technology Use on the Efficacy of Broadcast Brand Integration. Developments in marketing science: proceedings of the Academy of Marketing Science (2016)

Jonathan A. JensenJoe B. CobbsPatrick WalshBrian A. Turner

technologycommunicationmarketingmass communicationmarketing sciencetechnology usebrandingbroadcast brand integration

To Extend or Not Extend a Human Brand: An Analysis of Perceived Fit and Attitudes Toward Athlete Brand Extensions. Journal of Sport Management (2016)

Patrick WalshAntonio Williams

perceived fitmarketingathlete brand extensionsattitude theorysport managementhuman brandbranding

The Effects of Second Screen Use on Sponsor Brand Awareness: A Dual Coding Theory Perspective. Journal of Consumer Marketing (2015)

Jonathan A. JensenPatrick WalshJoe CobbsBrian A. Turner

communicationmass communicationmarketingsponsor brand awarenesssocial mediabrand awarenesssecond screen usebranding

1
2
3
10 / page

Similar Faculty Members

Lisa Parks

Institution

University of California, Santa Barbara

journalism

television studies

Terri N. Hernandez

Institution

Mississippi State University

personal branding

social identity

Saleem Alhabash

Institution

Michigan State University

personal branding

medium change

Yong Jae Ko

Institution

University of Florida

behavioral sciences

marketing

Kjerstin Thorson

Institution

Michigan State University

public relation strategy

marketing

Joseph Turow

Institution

University of Pennsylvania

surveillance capitalism

digital medium

Gi W. Yun

Institution

University of Nevada, Reno

health communication

digital medium

Maxwell Foxman

Institution

University of Oregon

communication

social sciences

Steve Jones

Institution

University of Illinois Chicago

virtual reality

communication

James G. Webster

Institution

Northwestern University

interactive journalism

mass communication

Similar Faculty Members

Lisa Parks

Institution

University of California, Santa Barbara

journalism

television studies

Terri N. Hernandez

Institution

Mississippi State University

personal branding

social identity

Saleem Alhabash

Institution

Michigan State University

personal branding

medium change

Yong Jae Ko

Institution

University of Florida

behavioral sciences

marketing

Kjerstin Thorson

Institution

Michigan State University

public relation strategy

marketing

Joseph Turow

Institution

University of Pennsylvania

surveillance capitalism

digital medium

Gi W. Yun

Institution

University of Nevada, Reno

health communication

digital medium

Maxwell Foxman

Institution

University of Oregon

communication

social sciences

Steve Jones

Institution

University of Illinois Chicago

virtual reality

communication

James G. Webster

Institution

Northwestern University

interactive journalism

mass communication