Faculty

Institution

Unit

Venue

Xiaojing Dong

Associate Professor Marketing & Business Analytics

Santa Clara University

Affiliations

Leavey School of Business

Xiaojing Dong is currently serving as a Leavey School Of Business Associate Professor Marketing & Business Analytics at Santa Clara University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Xiaojing Dong

Santa Clara University

Associate Professor Marketing & Business Analytics

You can click a keyword to filter the displayed items

marketing marketing research marketing science marketing analytics economics medicine statistics consumer behaviour consumer research digital marketing motivation social media social influence branding market (economics) economic analysis economic behavior bayesian analysis social science research content creation user-generated content incentive mechanisms market analysis statistical analysis health care analytics multivariate analysis health data business forecasting demand forecasting product forecasting bayesian econometrics bayesian hierarchical modeling business-to-business research marketing communications search engine optimization customer loyalty second machine age brilliant technologies social connectedness monetary rewards firm strategic behavior individual-level targeting consumer choice behavior understanding firm pharmaceutical industry preference heterogeneity fashion goods discrete representations logit models unobserved heterogeneity customer lifetime value satisfaction spillovers marketing strategy marketing efforts

Notable Scholarly Works

Notable Federal Grants

Collaborators

A Novel Approach to Predicting Customer Lifetime Value in B2B Saas Companies. Journal of Marketing Analytics (2023)

Stephan CuriskisXiaojing DongFan JiangMark Scarr

marketing analyticscustomer lifetime valuebusiness-to-business researchmarketing

Estimation of Preference Heterogeneity in Markets With Costly Search. Marketing Science (2021)

Ilya MorozovStephan SeilerXiaojing DongLiwen Hou

marketing sciencepreference heterogeneitymarket (economics)market analysiseconomicseconomic analysismarketing

Comparative Messaging, Learning and Forgetting: Evidence From Pharmaceutical Drug Detailing. SSRN Electronic Journal (2020)

Xiaojing DongYing XiePradeep K. Chintagunta

comparative messagingscientific communicationpharmacology

The Impact of Coalition Loyalty Program Evolution on Member Purchases and Redemptions. SSRN Electronic Journal (2019)

Wayne TaylorXiaojing Dong

social science researchmember purchasessocial sciencescustomer loyaltyeconomicssociology

Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards. Marketing Science (2017)

Yacheng SunXiaojing DongShelby McIntyre

consumer behaviourmarketing sciencecontent creationconsumer researchincentive mechanismssocial mediacommunicationmarketingmonetary rewardssocial influencesocial connectednessdigital marketingmotivationuser-generated content

The Effects of Bid-Pulsing on Keyword Performance in Search Engines. SSRN Electronic Journal (2017)

Savannah Wei ShiXiaojing Dong

computer sciencesearch engine optimizationsearch engineskeyword performance

Satisfaction Spillovers Across Categories. Marketing Science (2015)

Xiaojing DongPradeep K. Chintagunta

consumer behaviourmarketing sciencecustomer satisfactionconsumer researchsatisfaction spilloversmarketing

An Empirical Study of Physicians’ Sample-Dispensing Decisions: Evidence for the Roles of Experimentation and Subsidy. Journal of Marketing Analytics (2014)

Xiaojing DongYing Xie

sample-dispensing decisionsempirical studymarketing researchmarketing analyticsmedicinepharmacologymarketing

Comparison of Continuous and Discrete Representations of Unobserved Heterogeneity in Logit Models. Journal of Marketing Analytics (2014)

Xiaojing DongFrank S Koppelman

discrete representationslogit modelsunobserved heterogeneitymarketing researchmarketing analyticsmarketingstatistics

The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication. Marketing Science (2014)

Xiaojing DongRamkumar JanakiramanYing Xie

marketing sciencesurvey methodologymarketing communicationsmarketingconsumer behavior

1
2
10 / page

Xiaojing Dong

Associate Professor Marketing & Business Analytics

Santa Clara University

Affiliations

Leavey School of Business

Xiaojing Dong is currently serving as a Leavey School Of Business Associate Professor Marketing & Business Analytics at Santa Clara University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Xiaojing Dong

Santa Clara University

Associate Professor Marketing & Business Analytics

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

A Novel Approach to Predicting Customer Lifetime Value in B2B Saas Companies. Journal of Marketing Analytics (2023)

Stephan CuriskisXiaojing DongFan JiangMark Scarr

marketing analyticscustomer lifetime valuebusiness-to-business researchmarketing

Estimation of Preference Heterogeneity in Markets With Costly Search. Marketing Science (2021)

Ilya MorozovStephan SeilerXiaojing DongLiwen Hou

marketing sciencepreference heterogeneitymarket (economics)market analysiseconomicseconomic analysismarketing

Comparative Messaging, Learning and Forgetting: Evidence From Pharmaceutical Drug Detailing. SSRN Electronic Journal (2020)

Xiaojing DongYing XiePradeep K. Chintagunta

comparative messagingscientific communicationpharmacology

The Impact of Coalition Loyalty Program Evolution on Member Purchases and Redemptions. SSRN Electronic Journal (2019)

Wayne TaylorXiaojing Dong

social science researchmember purchasessocial sciencescustomer loyaltyeconomicssociology

Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards. Marketing Science (2017)

Yacheng SunXiaojing DongShelby McIntyre

The Effects of Bid-Pulsing on Keyword Performance in Search Engines. SSRN Electronic Journal (2017)

Savannah Wei ShiXiaojing Dong

computer sciencesearch engine optimizationsearch engineskeyword performance

Satisfaction Spillovers Across Categories. Marketing Science (2015)

Xiaojing DongPradeep K. Chintagunta

consumer behaviourmarketing sciencecustomer satisfactionconsumer researchsatisfaction spilloversmarketing

An Empirical Study of Physicians’ Sample-Dispensing Decisions: Evidence for the Roles of Experimentation and Subsidy. Journal of Marketing Analytics (2014)

Xiaojing DongYing Xie

sample-dispensing decisionsempirical studymarketing researchmarketing analyticsmedicinepharmacologymarketing

Comparison of Continuous and Discrete Representations of Unobserved Heterogeneity in Logit Models. Journal of Marketing Analytics (2014)

Xiaojing DongFrank S Koppelman

discrete representationslogit modelsunobserved heterogeneitymarketing researchmarketing analyticsmarketingstatistics

The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication. Marketing Science (2014)

Xiaojing DongRamkumar JanakiramanYing Xie

marketing sciencesurvey methodologymarketing communicationsmarketingconsumer behavior

1
2
10 / page

Similar Faculty Members

Matthew D Meng

Institution

Utah State University

neoliberalism

sustainable consumption

Michael L. Ray

Institution

Stanford University

marketing science

advertising

Lee Cooper

Institution

University of California, Los Angeles

analytics

market share analysis

Christine Moorman

Institution

Duke University

marketing strategy

marketing theory

Duncan Fong

Institution

Pennsylvania State University

operation management

marketing research

Donna Hoffman

Institution

George Washington University

marketing communication

digital marketing

Farnoosh Khodakarami

Institution

San Diego State University

digital marketing

customer loyalty

Joao Miguel Villas-Boas

Institution

University of California, Berkeley

marketing

economics

Leslie Vincent

Institution

University of Kentucky

marketing

marketing communication

Thomas Novak

Institution

George Washington University

marketing research

digital marketing

Similar Faculty Members

Matthew D Meng

Institution

Utah State University

neoliberalism

sustainable consumption

Michael L. Ray

Institution

Stanford University

marketing science

advertising

Lee Cooper

Institution

University of California, Los Angeles

analytics

market share analysis

Christine Moorman

Institution

Duke University

marketing strategy

marketing theory

Duncan Fong

Institution

Pennsylvania State University

operation management

marketing research

Donna Hoffman

Institution

George Washington University

marketing communication

digital marketing

Farnoosh Khodakarami

Institution

San Diego State University

digital marketing

customer loyalty

Joao Miguel Villas-Boas

Institution

University of California, Berkeley

marketing

economics

Leslie Vincent

Institution

University of Kentucky

marketing

marketing communication

Thomas Novak

Institution

George Washington University

marketing research

digital marketing