Faculty

Institution

Unit

Venue

Stephen McDaniel

Associate Professor

University of Maryland, College Park

Affiliations

College of Arts and Humanities

Communication

School of Public Health

Department of Kinesiology

Stephen Mcdaniel is currently serving as a College Of Arts And Humanities Associate Professor at University of Maryland, College Park.

Honors

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Experiences

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Education

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Stephen McDaniel

University of Maryland, College Park

Associate Professor

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marketing behavioral sciences communication sport management psychology advertising mass communication branding personality social media sport psychology international marketing audience reception social influence demography narrative personality psychology ambush marketing sport business optimum stimulation levels information technology image communication business research personality assessment sport medicine migration studies marketing science attitude theory promotion (marketing) ai adoption technology adoption technology acceptance models fintech adoption business communication television studies customer loyalty labor migration labor market impact sport economics sport science human cognition cognitive psychology metacognition brand awareness consumer attitudes marketing communications user perception consumer advertising schemas match-up effects sport sponsorship advertising gender effects consumer response strategic implications event sponsorships schema-triggered affect theory young consumers unhealthy products tobacco sponsorship exploratory study psychographic variables violent images personality traits applied social psychology sport participation social psychology alcohol (drug) sport consumption

Video Presentations

Notable Scholarly Works

Notable Federal Grants

Collaborators

Modeling the Effects of Sponsorship-Linked Marketing: When Does Memory Matter?. Journal of Promotion Management (2017)

Laurence DeGarisDae Hee KwakStephen R. McDaniel

sponsorship-linked marketingbrandingmemorymarketing

Beyond the Sponsor Recall and Recognition: The Role of Sponsorship-Linked Communications on Creating Brand Attitude and Purchase Intention. Developments in marketing science: proceedings of the Academy of Marketing Science (2015)

Laurence DeGarisDae Hee KwakStephen R. McDaniel

brandingsponsorship-linked communicationspurchase intentionbrand attitudemarketingsponsor recall

Investigating the Global Productivity Effects of Highly Skilled Labour Migration: How Immigrant Athletes Impact Olympic Medal Counts. International Journal of Sport Policy and Politics (2014)

Jonathan HorowitzStephen R. McDaniel

labor migrationlabor market impactsport economicssport scienceolympic medal countsglobal productivity effectsdemographysocial sciencesglobal healthsport medicinesport managementmigration studieseconomicsimmigrant athletesglobalizationinternational migration

The Effects of Variance in Perceived Message Sensation Value and Optimum Stimulation Levels on Consumer Responses to Ads Promoting Violent Sports Media. Journal of Global Scholars of Marketing Science (2013)

Dae Hee KwakStephen R. McDaniel

optimum stimulation levelsconsumer behaviourmarketing sciencemarketing researchaudience receptionconsumer attitudescommunicationmarketingadvertisingmass communicationmarketing communicationsviolent sports mediaconsumer responsesuser perceptionbehavioral sciences

Revisiting the Satisfaction-Loyalty Relationship in the Sport Video Gaming Context: The Mediating Role of Consumer Expertise. Journal of Sport Management (2012)

Dae Hee KwakStephen McDanielKi Tak Kim

consumer expertisecustomer satisfactionsport videosocial mediacommunicationsport managementmass communicationcustomer loyaltysport psychologyjournalismbehavioral sciencessatisfaction-loyalty relationship

Using an Extended Technology Acceptance Model in Exploring Antecedents to Adopting Fantasy Sports League Websites. International Journal of Sports Marketing and Sponsorship (2011)

Dae Hee KwakStephen R McDaniel

ai adoptiontechnology adoptiontechnology acceptance modelstechnologysocial mediacommunicationinternational marketingdigital marketinginformation technologyfintech adoptionmarketing

An Examination of the Impss Scale as a Valid and Reliable Alternative to the Sss-V in Optimum Stimulation Level Research. Personality and Individual Differences (2008)

Stephen R. McDanielJoseph E. Mahan

personality psychologypersonality assessmentpersonalityimpss scalepsychology

Demographic and Psychographic Variables Predicting Nascar Sponsor Brand Recall. International Journal of Sports Marketing and Sponsorship (2008)

Lance KinneyStephen R McDanielLarry DeGaris

brandingpsychographic variablesdemographysocial sciencesinternational marketingmarketing

The Role of Gender and Personality Traits in Response to Ads Using Violent Images to Promote Consumption of Sports Entertainment. Journal of Business Research (2007)

Stephen R. McDanielChoonghoon LimJoseph E. Mahan

consumer behaviourbusiness communicationnarrativebusinesssocial mediaaudience receptionviolent imagescommunicationpersonality traitsmass communicationadvertisingimage communicationsports entertainmentbusiness researchmedia studiesmarketing

Reconsidering the Relationship Between Sensation Seeking and Audience Preferences for Viewing Televised Sports. Journal of Sport Management (2003)

Stephen R. McDaniel

televised sportsgender studiessport managementaudience preferencesjournalismbehavioral sciences

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Stephen McDaniel

Associate Professor

University of Maryland, College Park

Affiliations

College of Arts and Humanities

Communication

School of Public Health

Department of Kinesiology

Stephen Mcdaniel is currently serving as a College Of Arts And Humanities Associate Professor at University of Maryland, College Park.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Stephen McDaniel

University of Maryland, College Park

Associate Professor

You can click a keyword to filter the displayed items

Video Presentations

Notable Scholarly Works

Notable Federal Grants

Collaborators

Modeling the Effects of Sponsorship-Linked Marketing: When Does Memory Matter?. Journal of Promotion Management (2017)

Laurence DeGarisDae Hee KwakStephen R. McDaniel

sponsorship-linked marketingbrandingmemorymarketing

Laurence DeGarisDae Hee KwakStephen R. McDaniel

brandingsponsorship-linked communicationspurchase intentionbrand attitudemarketingsponsor recall

Investigating the Global Productivity Effects of Highly Skilled Labour Migration: How Immigrant Athletes Impact Olympic Medal Counts. International Journal of Sport Policy and Politics (2014)

Jonathan HorowitzStephen R. McDaniel

Dae Hee KwakStephen R. McDaniel

Revisiting the Satisfaction-Loyalty Relationship in the Sport Video Gaming Context: The Mediating Role of Consumer Expertise. Journal of Sport Management (2012)

Dae Hee KwakStephen McDanielKi Tak Kim

Using an Extended Technology Acceptance Model in Exploring Antecedents to Adopting Fantasy Sports League Websites. International Journal of Sports Marketing and Sponsorship (2011)

Dae Hee KwakStephen R McDaniel

ai adoptiontechnology adoptiontechnology acceptance modelstechnologysocial mediacommunicationinternational marketingdigital marketinginformation technologyfintech adoptionmarketing

An Examination of the Impss Scale as a Valid and Reliable Alternative to the Sss-V in Optimum Stimulation Level Research. Personality and Individual Differences (2008)

Stephen R. McDanielJoseph E. Mahan

personality psychologypersonality assessmentpersonalityimpss scalepsychology

Demographic and Psychographic Variables Predicting Nascar Sponsor Brand Recall. International Journal of Sports Marketing and Sponsorship (2008)

Lance KinneyStephen R McDanielLarry DeGaris

brandingpsychographic variablesdemographysocial sciencesinternational marketingmarketing

The Role of Gender and Personality Traits in Response to Ads Using Violent Images to Promote Consumption of Sports Entertainment. Journal of Business Research (2007)

Stephen R. McDanielChoonghoon LimJoseph E. Mahan

Reconsidering the Relationship Between Sensation Seeking and Audience Preferences for Viewing Televised Sports. Journal of Sport Management (2003)

Stephen R. McDaniel

televised sportsgender studiessport managementaudience preferencesjournalismbehavioral sciences

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