Faculty

Institution

Unit

Venue

Jiaying Liu

Associate Professor

University of California, Santa Barbara

Affiliations

College of Letters & Science

Communication

Jiaying Liu is currently serving as a College Of Letters & Science Associate Professor at University of California, Santa Barbara.

Honors

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Experiences

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Education

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Jiaying Liu

University of California, Santa Barbara

Associate Professor

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communication health communication behavioral sciences public health tobacco control mass communication tobacco use journalism social media addictive behaviors information behavior adolescent health risk communication communication research young adults adolescence health promotion interpersonal communication media studies contemporary china online information behavioral research adolescent psychology scholarly communication audience reception nicotine scientific communication narrative preventive medicine applied cognitive psychology societal influence tobacco policy information seeking social marketing cannabis use user perception model dissemination attitude theory self-efficacy theory chinese culture emotion regulation patient-centered communication at-risk young adults young people emotional appeals adolescent smoking initiation psychological bulletin human-computer interaction speech communication decision science knowledge discovery psychological science counseling psychology reproductive health activism prevention science disease prevention health prevention computer-mediated communication topic models scene interpretation juvenile delinquency exposure assessment automatic summarization applied social science multimedia analysis peer behavior normative influence cultural closeness youth initiation potential campaign themes academic market network effects quasi-statistical sense descriptive norms exposure dosage

Notable Scholarly Works

Notable Federal Grants

Collaborators

Identifying Persuasive Visual Features Within Tobacco Pictorial Warnings: Effects on Anticipated Loss of Face, Gifting, and Refrain Intentions Among Chinese Men Who Smoke. Journal of Health Communication (2026)

health communicationpublic healthbehavior change (public health)chinese menhuman behaviornicotinetobacco pictorial warningssubstance userisk communicationpersuasive visual featuresaddictionpsychologytobacco controlbehavioral researchhealth effectsbehavioral sciencesaddictive behaviors

Cannabis Warning Labels, Sensory Marketing, and Electronic Word-Of-Mouth: AI-Facilitated Textual Analysis of a Randomized Experiment Among Youth and Young Adults. International Journal of Advertising (2025)

behavior change (public health)consumer researchsocial marketingcommunicationcommunication researchcannabis legalizationsubstance usecommunication studiesrisk communicationmass communicationconsumer behavioursensory marketingrandomized experimenttobacco controlcannabis warning labelsaddictive behaviorshealth communicationcontent analysisjournalismonline information

Care-Based Moral Appeals in Pictorial Tobacco Control Messages. Journal of Media Psychology Theories Methods and Applications (2025)

health communicationpublic healthbehavior change (public health)care-based moral appealsethicspublic health ethicstobacco controltobacco use

Diminished Valuation in the Brain: How Repeated Exposure Reduces Health Message Engagement.. PubMed (2025)

health communicationbrain healthhealth psychologyneuropsychological rehabilitationcognitive impairmentpsychologyapplied cognitive psychologyrepeated exposurehealth message engagementaffective neurosciencebrain functionbehavioral sciences

Identifying Salient Beliefs Underlying Young Adults’ Flavored E-Cigarette Use to Inform Campaign Development: Results From an Elicitation Survey. Nicotine & Tobacco Research (2025)

health communicationpublic healthhealth promotionbehavior change (public health)inform campaign developmentelicitation surveytobacco useharm reductionrisk communicationbehavioral researchpersuasiontobacco controlpublic opiniontobacco policysocial marketingbehavioral sciencesaddictive behaviors

Neural Predictors of Vaping: Covert Emotional Engagement Versus Reactance to Overt Emotional Appeals in Vaping Prevention Message Processing. American Journal of Preventive Medicine (2025)

applied social psychologyemotion recognitionovert emotional appealsneural predictorsemotionsaddictionemotion regulationemotional responsescognitive scienceaffective neurosciencepsychology

Promising Campaign Themes to Promote Active Pro-Environmental Behaviors Among U.S. Coastal Residents. Environmental Communication (2025)

Jiaying LiuYidi WangJennifer L. Gay

pro-environmental behavioractive pro-environmental behaviorsenvironmental educationenvironmental behaviorenvironmental sciencecommunicationcampaign themes

The Influence of Motivation and Engagement on Knowledge and Behavioral Intentions: Information Learning on Social Media During Early Covid-19 Outbreak in China. Mass Communication & Society (2025)

health communicationearly covid-19 outbreakmedical internet researchbehavioral intentionsinformation behaviorsocial mediabehavioral sciencesonline informationcommunicationbehavioral researchsocial influenceinformation seekingsocial medium monitoringmotivationdigital mediums

Visual Attention and Memory Retention of Cannabis Warning Labels: An Eye-Tracking Experiment With Young Adults. Annals of Behavioral Medicine (2025)

visual functionmemoryattentionmemory studiescannabis useapplied cognitive psychologycognitive sciencevisual attentionmemory retentioneye-tracking experimentbrain functionpsychologycognition

Correcting Misperceptions About Very Low Nicotine Cigarettes for Cigarette-Only Smokers, Dual/Poly Smokers, Other Tobacco Users, and Non-Tobacco Users. Preventive Medicine Reports (2024)

Rui ShiRobert FeldmanJiaying LiuPamela I. Clark

cigarette-only smokerspublic healthother tobacco usersnicotinepreventive healthcarepreventive medicinelow nicotine cigarettestobacco controlnon-tobacco users

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Jiaying Liu

Associate Professor

University of California, Santa Barbara

Affiliations

College of Letters & Science

Communication

Jiaying Liu is currently serving as a College Of Letters & Science Associate Professor at University of California, Santa Barbara.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Jiaying Liu

University of California, Santa Barbara

Associate Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Care-Based Moral Appeals in Pictorial Tobacco Control Messages. Journal of Media Psychology Theories Methods and Applications (2025)

health communicationpublic healthbehavior change (public health)care-based moral appealsethicspublic health ethicstobacco controltobacco use

Diminished Valuation in the Brain: How Repeated Exposure Reduces Health Message Engagement.. PubMed (2025)

Identifying Salient Beliefs Underlying Young Adults’ Flavored E-Cigarette Use to Inform Campaign Development: Results From an Elicitation Survey. Nicotine & Tobacco Research (2025)

Neural Predictors of Vaping: Covert Emotional Engagement Versus Reactance to Overt Emotional Appeals in Vaping Prevention Message Processing. American Journal of Preventive Medicine (2025)

applied social psychologyemotion recognitionovert emotional appealsneural predictorsemotionsaddictionemotion regulationemotional responsescognitive scienceaffective neurosciencepsychology

Promising Campaign Themes to Promote Active Pro-Environmental Behaviors Among U.S. Coastal Residents. Environmental Communication (2025)

Jiaying LiuYidi WangJennifer L. Gay

pro-environmental behavioractive pro-environmental behaviorsenvironmental educationenvironmental behaviorenvironmental sciencecommunicationcampaign themes

The Influence of Motivation and Engagement on Knowledge and Behavioral Intentions: Information Learning on Social Media During Early Covid-19 Outbreak in China. Mass Communication & Society (2025)

Visual Attention and Memory Retention of Cannabis Warning Labels: An Eye-Tracking Experiment With Young Adults. Annals of Behavioral Medicine (2025)

visual functionmemoryattentionmemory studiescannabis useapplied cognitive psychologycognitive sciencevisual attentionmemory retentioneye-tracking experimentbrain functionpsychologycognition

Correcting Misperceptions About Very Low Nicotine Cigarettes for Cigarette-Only Smokers, Dual/Poly Smokers, Other Tobacco Users, and Non-Tobacco Users. Preventive Medicine Reports (2024)

Rui ShiRobert FeldmanJiaying LiuPamela I. Clark

cigarette-only smokerspublic healthother tobacco usersnicotinepreventive healthcarepreventive medicinelow nicotine cigarettestobacco controlnon-tobacco users

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Institution

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behavioral sciences

health communication

Jingwen Zhang

Institution

University of California, Davis

health communication

digital medium

Monique Turner

Institution

Michigan State University

medical internet research

health communication

Nathan Walter

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Xiaoli Nan

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Carolyn A. Lin

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