Faculty

Institution

Unit

Venue

Ruoou Li

Assistant Professor

University of North Texas

Affiliations

G. Brint Ryan College of Business

Department of Marketing

Ruoou Li is currently serving as a Marketing Assistant Professor at University of North Texas.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Ruoou Li

University of North Texas

Assistant Professor

You can click a keyword to filter the displayed items

behavioral sciences decision theory decision science consumer research revealed preferences decision analysis choice models mysterious consumption

Notable Scholarly Works

Notable Federal Grants

Collaborators

Mysterious Consumption: Preference for Horizontal (vs. Vertical) Uncertainty and the Role of Surprise. Journal of Consumer Research (2022)

Eva C BuechelRuoou Li

decision analysismysterious consumptionconsumer researchdecision sciencechoice modelsdecision theoryrevealed preferencesbehavioral sciences

1
10 / page

Ruoou Li

Assistant Professor

University of North Texas

Affiliations

G. Brint Ryan College of Business

Department of Marketing

Ruoou Li is currently serving as a Marketing Assistant Professor at University of North Texas.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Ruoou Li

University of North Texas

Assistant Professor

You can click a keyword to filter the displayed items

behavioral sciences decision theory decision science consumer research revealed preferences decision analysis choice models mysterious consumption

Notable Scholarly Works

Notable Federal Grants

Collaborators

Mysterious Consumption: Preference for Horizontal (vs. Vertical) Uncertainty and the Role of Surprise. Journal of Consumer Research (2022)

Eva C BuechelRuoou Li

decision analysismysterious consumptionconsumer researchdecision sciencechoice modelsdecision theoryrevealed preferencesbehavioral sciences

1
10 / page

Similar Faculty Members

Margaret G. Meloy

Institution

Pennsylvania State University

consumer choice

behavioral decision making

Oleg Urminsky

Institution

University of Chicago

psychology

behavioral sciences

John Rehbeck

Institution

Ohio State University

econometrics

economic modelling

Jawwad Noor

Institution

Boston University

psychology

economic psychology

Nina Mazar

Institution

Boston University

marketing

ethics of artificial intelligence

Barbara E. Kahn

Institution

University of Pennsylvania

marketing

marketing science

Sudeep Bhatia

Institution

University of Pennsylvania

decision analysis

cognitive science

Tulin Erdem

Institution

New York University

marketing science

advertising

Leon Bergen

Institution

University of California, San Diego

social computing

computational sociology

Alvaro Sandroni

Institution

Northwestern University

behavioral sciences

strategic interaction

Similar Faculty Members

Margaret G. Meloy

Institution

Pennsylvania State University

consumer choice

behavioral decision making

Oleg Urminsky

Institution

University of Chicago

psychology

behavioral sciences

John Rehbeck

Institution

Ohio State University

econometrics

economic modelling

Jawwad Noor

Institution

Boston University

psychology

economic psychology

Nina Mazar

Institution

Boston University

marketing

ethics of artificial intelligence

Barbara E. Kahn

Institution

University of Pennsylvania

marketing

marketing science

Sudeep Bhatia

Institution

University of Pennsylvania

decision analysis

cognitive science

Tulin Erdem

Institution

New York University

marketing science

advertising

Leon Bergen

Institution

University of California, San Diego

social computing

computational sociology

Alvaro Sandroni

Institution

Northwestern University

behavioral sciences

strategic interaction