Faculty

Institution

Unit

Venue

Michelle Renee Nelson

Professor of Advertising

University of Illinois Urbana-Champaign

Affiliations

College of Media

Michelle Renee Nelson is currently serving as a College Of Media Professor of Advertising at University of Illinois Urbana-Champaign.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Michelle Renee Nelson

University of Illinois Urbana-Champaign

Professor of Advertising

You can click a keyword to filter the displayed items

marketing consumer research advertising consumer behaviour marketing communications communication persuasion culture marketing science mass communication behavioral sciences marketing research consumer attitudes branding interactive marketing behavioral decision making consumer culture social marketing social influence digital marketing experimental social psychology intercultural studies digital mediums applied social psychology brand awareness behavioral research consumerism social identity public health nutrition persuasion knowledge attitude theory consumer studies nutrition education political behavior gender diversity child nutrition targeted advertising user perception sex roles cultural change food marketing online advertising medium literacy cultural impact international marketing consumer appeal television studies gendered perceptions vertical individualism consumer engagement consumption system audience reception food choice brand equity communication studies communication research user-generated content prosocial behavior altruism brand placements cross-cultural perspectives cultural psychology cultural relations young children persuasion knowledge model brand consciousness television advertising cross-cultural differences advertising literacy commercial content brand attitudes mass media civic culture brand placement crm campaign selectivity hypothesis virtual reality

Notable Scholarly Works

Notable Federal Grants

Collaborators

“Good Gestalt” of Image Ad Design: Exploring Screen-Ad Congruence Effects on Ad Aesthetic Appreciation and Likeability in Social Media Feeds. Journal of Current Issues & Research in Advertising (2025)

Olga ShabalinaMichelle R. NelsonKevin Wise

social media feedsad aesthetic appreciationonline advertisingmarketinguser experienceimage ad designimage communicationsocial mediainteractive marketingvisual designadvertisingart

Reconsidering Ad Design Practices and Visual Aesthetics in Social Media Interactive Spaces: Toward a Conceptual Framework. Journal of Interactive Advertising (2025)

Olga ShabalinaMichelle R. Nelson

conceptual frameworkvisual aestheticsdesignhuman-computer interactionuser experiencevisual designdesign researchdigital mediumscomputational aestheticsartad design practices

Virtual Persuasion: The Power and Risk of Vr in Modern Advertising. (2025)

Yanyun WangChen Crystal ChenMichelle R. Nelson

persuasioncommunicationmarketingconsumer researchonline advertisingvirtual persuasionconsumer behaviourinteractive marketingmarketing communicationsdigital marketingpersuasive technologydigital mediumsmodern advertisingadvertising

Exploring the Process of Remote Enculturation Through Heritage Possessions: A Case Study of Transracial International Adoptees. Journal of Consumer Culture (2024)

Kirby M. L. CookMichelle R. Nelson

cultural impactintercultural studiescultural identityheritage cultureethnic studiescultural changeheritage possessionscultural heritage managementanthropologycultural heritageheritage studiescultureethnicitycultural anthropologycase studiesidentity (social science)

Introduction to Computational Advertising Research Methodology Themed Issue. Journal of Advertising (2024)

Jisu HuhMichelle R. NelsonCristel Antonia Russell

online advertisingmarketingconsumer researchmarketing scienceinteractive marketingmarketing communicationsdigital marketingmarketing researchadvertising

“Metaverse” Typology Based on Affordances and Psychological Processes. Journal of Interactive Advertising (2024)

Chen (Crystal) ChenMichelle R. Nelson

psychological processesmetaverse researchexperimental social psychologybehavioral sciencesdesign researchdigital mediumssocial computingcommunicationinteraction designcontent creationmetaverse experiencessocial mediauser perceptionhuman-computer interactionuser experienceuser-generated contentonline communitiesinteractive marketingmetaverse

Qualitative Advertising Research. Edward Elgar Publishing eBooks (2024)

Michelle R. NelsonKirby Cook

qualitative advertising researchmarketingconsumer researchmarketing communicationsmarketing researchadvertisingtargeted advertisingsocial marketing

Screening Parent–Adolescent Relationships, Screen Behaviors, Tridimensional Acculturation, and Health Among Black Immigrant and Refugee Adolescents During Dual Pandemics.. Journal of Family Psychology (2024)

Lauren EalesJasmine BanegasFernanda Da Silva CherubiniSalma A IbrahimRegina Jihea AhnMichelle R NelsonRoli DwivediGail M Ferguson

public healthminority stressmental healthrefugee adolescentsadolescent healthsocial determinants of healthblack immigrantfamily psychologyfamily studiesglobal healthadolescenceadolescent psychologyscreen behaviorsethnicityadolescent medicine

Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising?. Journal of Advertising (2023)

Michelle R. NelsonKirby Cook

user perceptiondesignmarketinghuman-computer interactionuser experienceaccessibility guidelinesaccessibilitylegibility improve opportunityhuman-centered designimage communicationuser-centered designolder peopleuser interfacesinteractive marketingadvertising

Chatgpt, AI Advertising, and Advertising Research and Education. Journal of Advertising (2023)

Jisu HuhMichelle R. NelsonCristel Antonia Russell

online advertisingmarketinginteractive marketingdigital marketingdigital mediumsadvertisingai advertisingchatbots

1
2
3
4
5
13
10 / page

Michelle Renee Nelson

Professor of Advertising

University of Illinois Urbana-Champaign

Affiliations

College of Media

Michelle Renee Nelson is currently serving as a College Of Media Professor of Advertising at University of Illinois Urbana-Champaign.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Michelle Renee Nelson

University of Illinois Urbana-Champaign

Professor of Advertising

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Olga ShabalinaMichelle R. NelsonKevin Wise

social media feedsad aesthetic appreciationonline advertisingmarketinguser experienceimage ad designimage communicationsocial mediainteractive marketingvisual designadvertisingart

Reconsidering Ad Design Practices and Visual Aesthetics in Social Media Interactive Spaces: Toward a Conceptual Framework. Journal of Interactive Advertising (2025)

Olga ShabalinaMichelle R. Nelson

conceptual frameworkvisual aestheticsdesignhuman-computer interactionuser experiencevisual designdesign researchdigital mediumscomputational aestheticsartad design practices

Virtual Persuasion: The Power and Risk of Vr in Modern Advertising. (2025)

Yanyun WangChen Crystal ChenMichelle R. Nelson

Exploring the Process of Remote Enculturation Through Heritage Possessions: A Case Study of Transracial International Adoptees. Journal of Consumer Culture (2024)

Kirby M. L. CookMichelle R. Nelson

Introduction to Computational Advertising Research Methodology Themed Issue. Journal of Advertising (2024)

Jisu HuhMichelle R. NelsonCristel Antonia Russell

online advertisingmarketingconsumer researchmarketing scienceinteractive marketingmarketing communicationsdigital marketingmarketing researchadvertising

“Metaverse” Typology Based on Affordances and Psychological Processes. Journal of Interactive Advertising (2024)

Chen (Crystal) ChenMichelle R. Nelson

Qualitative Advertising Research. Edward Elgar Publishing eBooks (2024)

Michelle R. NelsonKirby Cook

qualitative advertising researchmarketingconsumer researchmarketing communicationsmarketing researchadvertisingtargeted advertisingsocial marketing

Lauren EalesJasmine BanegasFernanda Da Silva CherubiniSalma A IbrahimRegina Jihea AhnMichelle R NelsonRoli DwivediGail M Ferguson

Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising?. Journal of Advertising (2023)

Michelle R. NelsonKirby Cook

Chatgpt, AI Advertising, and Advertising Research and Education. Journal of Advertising (2023)

Jisu HuhMichelle R. NelsonCristel Antonia Russell

online advertisingmarketinginteractive marketingdigital marketingdigital mediumsadvertisingai advertisingchatbots

1
2
3
4
5
13
10 / page

Similar Faculty Members

Saleem Alhabash

Institution

Michigan State University

personal branding

medium change

Patrick T Vargas

Institution

University of Illinois Urbana-Champaign

virtual self-representation

advertising

Jakob D. Jensen

Institution

University of Utah

communication strategies

health technology

Madhubalan Viswanathan

Institution

University of Illinois Urbana-Champaign

marketing

consumer behaviour

Ellen Wartella

Institution

Northwestern University

digital medium

pediatrics

Kimberly Michelle Rios

Institution

University of Illinois Urbana-Champaign

sociology

social science

Sandra Ball-Rokeach

Institution

University of Southern California

social justice

digital citizenship

Jeffery J Mondak

Institution

University of Illinois Urbana-Champaign

public law

political behavior

Jonathon P. Schuldt

Institution

Cornell University

social psychology

public opinion

Michael Slater

Institution

Ohio State University

health communication

journalism

Similar Faculty Members

Saleem Alhabash

Institution

Michigan State University

personal branding

medium change

Patrick T Vargas

Institution

University of Illinois Urbana-Champaign

virtual self-representation

advertising

Jakob D. Jensen

Institution

University of Utah

communication strategies

health technology

Madhubalan Viswanathan

Institution

University of Illinois Urbana-Champaign

marketing

consumer behaviour

Ellen Wartella

Institution

Northwestern University

digital medium

pediatrics

Kimberly Michelle Rios

Institution

University of Illinois Urbana-Champaign

sociology

social science

Sandra Ball-Rokeach

Institution

University of Southern California

social justice

digital citizenship

Jeffery J Mondak

Institution

University of Illinois Urbana-Champaign

public law

political behavior

Jonathon P. Schuldt

Institution

Cornell University

social psychology

public opinion

Michael Slater

Institution

Ohio State University

health communication

journalism