Faculty

Institution

Unit

Venue

Ewa Halina Maslowska

Associate Professor of Advertising

University of Illinois Urbana-Champaign

Affiliations

College of Media

Ewa Halina Maslowska is currently serving as a College Of Media Associate Professor of Advertising at University of Illinois Urbana-Champaign.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Ewa Halina Maslowska

University of Illinois Urbana-Champaign

Associate Professor of Advertising

You can click a keyword to filter the displayed items

marketing consumer research consumer behaviour communication interactive marketing digital marketing marketing research online information advertising marketing science online customer behavior journalism social media consumer engagement customer reviews marketing communications buying behaviors business branding user perception social medium monitoring online advertising content analysis user experience digital mediums human-computer interaction social medium data behavioral decision making electronic commerce social medium news social profiling social medium marketing consumer attitudes targeted advertising brand awareness user feedback online reviews popular medium marketing analytics e-service personalization social medium mining social marketing customer engagement ecosystem brand consumption social media newsfeed personalized communication decision science business research recommender systems behavioral research experimental social psychology applied cognitive psychology affective computing mobile marketing consumer appeal television studies customer experience news semantics news analytics sale research big data acquisition social medium visualization responsible data management quality metrics data quality review exposure drive purchase decisions mobile devices mobile engagement social media advertising brand marketing current state herbal vitamins online consumer reviews perceived personalization personalization elements brand engagement computational advertising

Notable Scholarly Works

Notable Federal Grants

Collaborators

Exploring Public Health Agencies’ Communication on Social Media in the Early Stages of the Covid-19 Pandemic. European Journal of Health Communication (2025)

Ewa MaslowskaZhirui GuoSang-Hwa OhEline Smit

health communicationpublic healthglobal health crisissocial media communicationsocial mediahealth information sciencemass communicationpublic health preparednessearly stagescovid-19journalismsocial medium monitoringonline information

Is Popularity Everything? Understanding the Role of Interface Cues in Online Shopping Decision-Making. International Journal of Human-Computer Interaction (2025)

Mengke WuEwa MaslowskaMike Yao

consumer researchinterface cuesconsumer attitudescommunicationonline customer behaviordigital marketingconsumer behaviouruser experiencebehavioral decision makingbuying behaviorsdecision theoryinteractive marketingonline shopping decision-makingelectronic commercebehavioral scienceshuman decision processpopularity everythinguser perceptionmarketing

ADVERTISING: A Friend, a Foe, or a Frenemy in Building Healthy Media-Audience Relationships. European Advertising Academy (2024)

Judy U. FranksEdward C. MalthouseEwa Maslowska

popular mediumaudience receptioninteractive marketingsocial marketingcommunicationsocial medium marketingadvertisingmarketing communicationsmedia studiesmarketing

Computational Advertising: Where Are We and Where Are We Going? Note From Editors. Journal of Current Issues & Research in Advertising (2024)

Joanna StrycharzEwa MaslowskaSu Jung Kim

marketing scienceonline advertisingmarketing researchsearch engine marketinginteractive marketingadvertisingmarketing communicationsdigital marketingjournalismmarketingcomputational advertising

Data Quality Measures for Computational Research: Ensuring Informed Decisions With Emerging Data Sources. Journal of Advertising (2024)

Edward C. MalthouseEwa MaslowskaJoanna StrycharzMartin BlockTheo Araujo

informaticsinformation qualityresponsible data managementdata qualityscientific dataquality metricsquality technologydata quality measuresdata scienceinformation managementdata managementensuring informed decisionscomputational researchanalyticsstatistics

Headlines, Pictures, Likes: Attention to Social Media Newsfeed Post Elements on Smartphones and in Public. Social Media + Society (2024)

Anna-Theresa MayerJakob OhmeEwa MaslowskaClaire M. Segijn

digital mediumsvisual informationsocial mediasocial medium monitoringonline informationsocial medium datasocial medium newscommunicationnewsfeed post elementshuman-computer interactioneye trackingsocial media newsfeedjournalismmedia studiessocial computing

Managing Advertising and Subscription Fees to Maximize Lifetime Value. International Journal of Advertising (2024)

Edward C. MalthouseJudy U. FranksEwa MaslowskaYayu Zhou

subscription feespricing policymarketing scienceonline advertisingadvertisingmarketing

Integrating Network Clustering Analysis and Computational Methods to Understand Communication With and About Brands: Opportunities and Challenges. Journal of Advertising (2023)

Itai HimelboimEwa MaslowskaTheo Araujo

social medium visualizationsocial medium miningcontent analysisknowledge discoverysocial network analysissocial mediaonline informationsocial medium datasemantic evaluationcommunicationbrand-related contentdata sciencenetwork clustering analysissocial computing

Localizing Covid-19 Public Health Department Outreach on Digital Platforms: The Role of Discoverability, Reach, and Moderation for Illinois’ Covid-19 Vaccination Rates. American Behavioral Scientist (2023)

Nikki UsherAdrian Tai WongIsaiah R. RaynalCabral Bigman-GalimoreEwa Maslowska

health communicationpublic healthdisease surveillancemedical internet researchpreventive medicinesocial mediavaccine hesitancyvaccine uptakeparticipatory surveillancehealth information sciencepublic health preparednesspublic health departmentsjournalismonline information

Reviews via Mobile: The Role of Mobile Cues and Typographical Errors in Online Review Adoption. Frontiers in Psychology (2022)

Young-shin LimEwa Maslowska

consumer behaviouruser experienceuser feedbackmobile cueconsumer researchonline customer behavioronline review adoptioninteractive marketingcommunicationhuman-computer interactioncustomer reviewsdigital marketingtypographical errorsuser perceptionmarketingonline information

1
2
3
4
5
10 / page

Ewa Halina Maslowska

Associate Professor of Advertising

University of Illinois Urbana-Champaign

Affiliations

College of Media

Ewa Halina Maslowska is currently serving as a College Of Media Associate Professor of Advertising at University of Illinois Urbana-Champaign.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Ewa Halina Maslowska

University of Illinois Urbana-Champaign

Associate Professor of Advertising

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Exploring Public Health Agencies’ Communication on Social Media in the Early Stages of the Covid-19 Pandemic. European Journal of Health Communication (2025)

Ewa MaslowskaZhirui GuoSang-Hwa OhEline Smit

Is Popularity Everything? Understanding the Role of Interface Cues in Online Shopping Decision-Making. International Journal of Human-Computer Interaction (2025)

Mengke WuEwa MaslowskaMike Yao

ADVERTISING: A Friend, a Foe, or a Frenemy in Building Healthy Media-Audience Relationships. European Advertising Academy (2024)

Judy U. FranksEdward C. MalthouseEwa Maslowska

popular mediumaudience receptioninteractive marketingsocial marketingcommunicationsocial medium marketingadvertisingmarketing communicationsmedia studiesmarketing

Computational Advertising: Where Are We and Where Are We Going? Note From Editors. Journal of Current Issues & Research in Advertising (2024)

Joanna StrycharzEwa MaslowskaSu Jung Kim

marketing scienceonline advertisingmarketing researchsearch engine marketinginteractive marketingadvertisingmarketing communicationsdigital marketingjournalismmarketingcomputational advertising

Data Quality Measures for Computational Research: Ensuring Informed Decisions With Emerging Data Sources. Journal of Advertising (2024)

Edward C. MalthouseEwa MaslowskaJoanna StrycharzMartin BlockTheo Araujo

Headlines, Pictures, Likes: Attention to Social Media Newsfeed Post Elements on Smartphones and in Public. Social Media + Society (2024)

Anna-Theresa MayerJakob OhmeEwa MaslowskaClaire M. Segijn

Managing Advertising and Subscription Fees to Maximize Lifetime Value. International Journal of Advertising (2024)

Edward C. MalthouseJudy U. FranksEwa MaslowskaYayu Zhou

subscription feespricing policymarketing scienceonline advertisingadvertisingmarketing

Integrating Network Clustering Analysis and Computational Methods to Understand Communication With and About Brands: Opportunities and Challenges. Journal of Advertising (2023)

Itai HimelboimEwa MaslowskaTheo Araujo

Nikki UsherAdrian Tai WongIsaiah R. RaynalCabral Bigman-GalimoreEwa Maslowska

Reviews via Mobile: The Role of Mobile Cues and Typographical Errors in Online Review Adoption. Frontiers in Psychology (2022)

Young-shin LimEwa Maslowska

1
2
3
4
5
10 / page

Similar Faculty Members

Saleem Alhabash

Institution

Michigan State University

personal branding

medium change

Patrick T Vargas

Institution

University of Illinois Urbana-Champaign

virtual self-representation

advertising

Young-Hoon Park

Institution

Cornell University

marketing analytics

marketing science

Sylvia M. Chan-Olmsted

Institution

University of Florida

marketing

marketing communication

So-Yeon Yoon

Institution

Cornell University

art

immersive technologies

Dan J. Kim

Institution

University of North Texas

information security

information forensics

Beibei Li

Institution

Carnegie Mellon University

business studies

individual decision making

Drew Margolin

Institution

Cornell University

social network

communication

Kaushik Dutta

Institution

University of South Florida

it infrastructure

information technology

Eshwar Chandrasekharan

Institution

University of Illinois Urbana-Champaign

humanartificial intelligence collaboration

technology

Similar Faculty Members

Saleem Alhabash

Institution

Michigan State University

personal branding

medium change

Patrick T Vargas

Institution

University of Illinois Urbana-Champaign

virtual self-representation

advertising

Young-Hoon Park

Institution

Cornell University

marketing analytics

marketing science

Sylvia M. Chan-Olmsted

Institution

University of Florida

marketing

marketing communication

So-Yeon Yoon

Institution

Cornell University

art

immersive technologies

Dan J. Kim

Institution

University of North Texas

information security

information forensics

Beibei Li

Institution

Carnegie Mellon University

business studies

individual decision making

Drew Margolin

Institution

Cornell University

social network

communication

Kaushik Dutta

Institution

University of South Florida

it infrastructure

information technology

Eshwar Chandrasekharan

Institution

University of Illinois Urbana-Champaign

humanartificial intelligence collaboration

technology