Faculty

Institution

Unit

Venue

L. Robin Keller

Professor Emerita

University of California, Irvine

L. Robin Keller is currently serving as a Professor Emerita at University of California, Irvine.

Honors

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Experiences

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Education

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L. Robin Keller

University of California, Irvine

Professor Emerita

You can click a keyword to filter the displayed items

decision analysis decision science decision theory behavioral sciences risk management behavioral decision making management psychology human decision process operations research systems engineering economic behavior risk analysis (business) organizational behavior health economics oncology environmental values choice models sequential decision making cancer treatment clinical research ovarian cancer gynecologic oncology cancer care management science management decisions medical decision making pharmacoeconomics multiple-criteria decision analysis risk communication individual decision making risk governance cybernetics social science research higher education pharmacotherapy enzyme inhibition information management medical decision analysis clinical decision-making organizational psychology empirical observations empirical investigation markov model societal decisions multiple-objective decision analysis ambiguity aversion recurrent ovarian cancer economic geography automated decision-making healthcare value gambling empirical finance consumer choice performance measures product quality utility models costbenefit analysis spatial economics experimental analysis experimental decision making descriptive research behavioral finance stakeholder engagement open access multi-stakeholder research conceptual analysis decision problem structuring generating options managerial choices heart patients angina symptoms cross-national laboratory study decision making social risk substitution principles

Video Presentations

Notable Scholarly Works

Notable Federal Grants

Collaborators

Decision Trees. IGI Global eBooks (2025)

Zhen “Leo” Liu

decision sciencedata sciencemachine learning

Modeling Cost-Effectiveness Analysis of Treatment Sequencing. Socio-Economic Planning Sciences (2025)

medical systemscost-effectiveness analysistreatment plan evaluationcost effectivenesshealth economicsmedicine

Counterfeits Can Benefit Original Products When People Are Caught Using Counterfeits. Psychology and Marketing (2024)

Liangyan WangQin WangEugene Y. ChanL. Robin Keller

fraudbehavioral sciencespsychologyoriginal productsmarketing

When Are We Willing to Wait? Prescriptive Challenges in Evaluating Intertemporal Outcomes. International series in management science/operations research/International series in operations research & management science (2024)

Jeffery L. GuyseCandice H. HuynhL. Robin KellerJay Simon

managementintertemporal outcomesoperations researchprescriptive challenges

Tip or No Tip? That is the Question. SSRN Electronic Journal (2023)

Qi YanL. Robin KellerCristina del Campo

A Study of Product Returns in the China Live Commerce Industry. (2022)

economy marketingproduct returnsasian economicstrademarket (economics)businessinternational businessmarket researcheconomy of chinae-procurementeconomicseconomic analysisinternational demand

Building Insights on True Positives vs. False Positives: Bayes’ Rule. Decision Sciences Journal of Innovative Education (2022)

statistical hypothesis testbayesian statisticspsychological sciencebehavioral decision makinginferencecognitive bias mitigationbiasbayesian inferencepsychologycognitive sciencebayes’ rulebehavioral sciences

Environmentally Conscious Consumers and Retail Return Behavior. (2022)

consumer behavioursustainable consumptiongreen marketingbusinesseconomic behaviorretail return behaviorenvironmental economicssustainable retailingenvironmental valuesbehavioral economicssustainable productsmarketing

The Paradox of the Environmentally Conscious: When Product Return Behavior Misaligns With Intentions. (2022)

consumer behaviourbehavioral decision makingsustainable consumptionecological economicsconsumer researchbusinessenvironmental policyeconomic behaviorgreen marketingconsumer attitudesenvironmental economicsmarketingenvironmental valuesenvironmentally consciousbehavioral economicsgreen decision-makingsustainable productsbehavioral sciences

Would Environmentally Conscious Consumers Make Fewer (or More) Retail Returns?. (2022)

consumer behaviourgreen productsmarketing sciencesustainable consumptionretail returnsecological economicsconsumer researchbusinessgreen marketingeconomic behaviorenvironmental economicssustainable retailingenvironmental valueseconomicssustainable productsmarketing

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L. Robin Keller

Professor Emerita

University of California, Irvine

L. Robin Keller is currently serving as a Professor Emerita at University of California, Irvine.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

L. Robin Keller

University of California, Irvine

Professor Emerita

You can click a keyword to filter the displayed items

Video Presentations

Notable Scholarly Works

Notable Federal Grants

Collaborators

Decision Trees. IGI Global eBooks (2025)

Zhen “Leo” Liu

decision sciencedata sciencemachine learning

Modeling Cost-Effectiveness Analysis of Treatment Sequencing. Socio-Economic Planning Sciences (2025)

medical systemscost-effectiveness analysistreatment plan evaluationcost effectivenesshealth economicsmedicine

Counterfeits Can Benefit Original Products When People Are Caught Using Counterfeits. Psychology and Marketing (2024)

Liangyan WangQin WangEugene Y. ChanL. Robin Keller

fraudbehavioral sciencespsychologyoriginal productsmarketing

Jeffery L. GuyseCandice H. HuynhL. Robin KellerJay Simon

managementintertemporal outcomesoperations researchprescriptive challenges

Tip or No Tip? That is the Question. SSRN Electronic Journal (2023)

Qi YanL. Robin KellerCristina del Campo

A Study of Product Returns in the China Live Commerce Industry. (2022)

economy marketingproduct returnsasian economicstrademarket (economics)businessinternational businessmarket researcheconomy of chinae-procurementeconomicseconomic analysisinternational demand

Building Insights on True Positives vs. False Positives: Bayes’ Rule. Decision Sciences Journal of Innovative Education (2022)

Environmentally Conscious Consumers and Retail Return Behavior. (2022)

The Paradox of the Environmentally Conscious: When Product Return Behavior Misaligns With Intentions. (2022)

Would Environmentally Conscious Consumers Make Fewer (or More) Retail Returns?. (2022)

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