Faculty

Institution

Unit

Venue

Kartik Hosanagar

John C Hower Professor of Technology and Digital Business Professor of Marketing

University of Pennsylvania

Affiliations

the Wharton School

Marketing

Kartik Hosanagar is currently serving as a Marketing John C Hower Professor of Technology and Digital Business Professor of Marketing at University of Pennsylvania.

Honors

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Experiences

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Education

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Kartik Hosanagar

University of Pennsylvania

John C Hower Professor of Technology and Digital Business Professor of Marketing

You can click a keyword to filter the displayed items

marketing communication economics information technology electronic commerce information retrieval digital marketing interactive marketing information science social media consumer research information management management artificial intelligence recommender systems social science research search engine marketing mass communication machine learning marketing science business research management science online advertising consumer engagement caching information diffusion services marketing service management economic behavior decision science information propagation optimal bidding quality-of-service marketing communications market behavior applied social science content delivery networks marketing management aggregation bias sponsored search data wireless communications human-computer interaction knowledge discovery human-ai interaction resource allocation humanartificial intelligence collaboration data aggregation internet modeling attribution theory algorithmic evaluation optimal pricing product rankings fake orders model interpretability outcome feedback multiple levels advertising content consumer fragmentation relationship marketing content marketing deception detection audience reception information behavior disinformation detection crowd behavior semantic similarity information sharing marketing theory market analysis responsible ai competitor analysis network dynamics information cascades online movie ratings empirical methods social interactions

Notable Scholarly Works

Notable Federal Grants

Collaborators

An Investigation of P -Hacking in E-Commerce a/B Testing. Information Systems Research (2025)

security testing methodtesting techniquee-commerce a/b testingsoftware testingtechnologybusinessfraudinternet economicsinformation securitycomputer securitydata securitycommunication securityinformation forensicsusable securitydigital marketingelectronic commerce

BIASCONNECT: Investigating Bias Interactions in Text-To-Image Models. ArXiv.org (2025)

inferencesemantic evaluationdata sciencelanguagenatural language processingtext miningmultimodal llmpublic opinionimage representationlanguage modelsvision language modelbias detectionbiasimage communicationinformetricscontent analysisnatural language generationdata-driven learningtext-to-image retrievallanguage resourcesjournalismonline information

Generative AI Adoption by Creator Platforms Nbsp;. SSRN Electronic Journal (2025)

artificial intelligencegenerative ai adoptionartificial general intelligencetechnologygenerative aicomputational intelligenceintelligent user interfaces

Harnessing AI for Business Insight. Oxford University Press eBooks (2025)

artificial intelligenceintelligent systemsbusiness intelligencebusiness analyticsintelligent analyticsbusinessai integrationmachine intelligenceintelligent computingbusiness insightcomputational intelligenceindustrial artificial intelligence

Mitigate One, Skew Another? Tackling Intersectional Biases in Text-To-Image Models. (2025)

bias detectionmultimodal llmmultimedia information processinglanguage modelsbiasmultimedia retrievaltext-to-image retrievalsemantic evaluationdata sciencelanguageimage representationnatural language processingintersectional biasesvisual reasoningvision language model

Welfare Impact of Bilateral Rating Display in Ride-Sharing Platforms. Manufacturing & Service Operations Management (2025)

consumer behaviouron-demand transportmechanism designsharing economyinternet economicsmobilitybilateral rating displaymarket designeconomicsbehavioral economicseconomic behaviormarketing

Designing Human and Generative AI Collaboration. arXiv (Cornell University) (2024)

Hosanagar, KartikAhn, Daehwan

artificial intelligencegenerative ai collaborationgenerative aihuman-computer interactiondesignhuman-ai interactionhumanartificial intelligence collaboration

Harnessing AI for Business Insight: Key Considerations for Deploying Llms in Summarization Pipelines. SSRN Electronic Journal (2024)

Alex P. MillerKartik HosanagarKrishnan Ramayya

summarization pipelinesllm-based agentbusinessbusiness insight

Impact of Model Interpretability and Outcome Feedback on Trust in AI. (2024)

Daehwan AhnAbdullah AlmaatouqMonisha GulabaniKartik Hosanagar

artificial intelligencecomputer sciencemodel interpretabilityoutcome feedbacktrust

TIBET: Identifying and Evaluating Biases in Text-To-Image Generative Models. Lecture notes in computer science (2024)

A ChinchureP ShuklaG BhattK SalijK HosanagarL SigalM Turk

computer sciencegenerative designknowledge discoverycomputer visionbiasmachine learning researchtext-to-image generative modelsgenerative modelsgenerative systemsnatural language processingpattern recognitionmachine learningcontent similarity detection

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Kartik Hosanagar

John C Hower Professor of Technology and Digital Business Professor of Marketing

University of Pennsylvania

Affiliations

the Wharton School

Marketing

Kartik Hosanagar is currently serving as a Marketing John C Hower Professor of Technology and Digital Business Professor of Marketing at University of Pennsylvania.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Kartik Hosanagar

University of Pennsylvania

John C Hower Professor of Technology and Digital Business Professor of Marketing

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

An Investigation of P -Hacking in E-Commerce a/B Testing. Information Systems Research (2025)

BIASCONNECT: Investigating Bias Interactions in Text-To-Image Models. ArXiv.org (2025)

Generative AI Adoption by Creator Platforms Nbsp;. SSRN Electronic Journal (2025)

artificial intelligencegenerative ai adoptionartificial general intelligencetechnologygenerative aicomputational intelligenceintelligent user interfaces

Harnessing AI for Business Insight. Oxford University Press eBooks (2025)

Mitigate One, Skew Another? Tackling Intersectional Biases in Text-To-Image Models. (2025)

Welfare Impact of Bilateral Rating Display in Ride-Sharing Platforms. Manufacturing & Service Operations Management (2025)

consumer behaviouron-demand transportmechanism designsharing economyinternet economicsmobilitybilateral rating displaymarket designeconomicsbehavioral economicseconomic behaviormarketing

Designing Human and Generative AI Collaboration. arXiv (Cornell University) (2024)

Hosanagar, KartikAhn, Daehwan

artificial intelligencegenerative ai collaborationgenerative aihuman-computer interactiondesignhuman-ai interactionhumanartificial intelligence collaboration

Harnessing AI for Business Insight: Key Considerations for Deploying Llms in Summarization Pipelines. SSRN Electronic Journal (2024)

Alex P. MillerKartik HosanagarKrishnan Ramayya

summarization pipelinesllm-based agentbusinessbusiness insight

Impact of Model Interpretability and Outcome Feedback on Trust in AI. (2024)

Daehwan AhnAbdullah AlmaatouqMonisha GulabaniKartik Hosanagar

artificial intelligencecomputer sciencemodel interpretabilityoutcome feedbacktrust

TIBET: Identifying and Evaluating Biases in Text-To-Image Generative Models. Lecture notes in computer science (2024)

A ChinchureP ShuklaG BhattK SalijK HosanagarL SigalM Turk

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data science

marketing

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University of Maryland, College Park

business

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ethics of artificial intelligence

applied artificial intelligence

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business

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