Faculty

Institution

Unit

Venue

Audhesh K. Paswan

Dean of College of Applied and Collaborative Studies CACS Vice Provost UNT at Frisco

University of North Texas

Affiliations

College of Applied and Collaborative Studies

Audhesh K. Paswan is currently serving as a College Of Applied And Collaborative Studies Dean of College of Applied and Collaborative Studies CACS Vice Provost UNT at Frisco at University of North Texas.

Honors

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Experiences

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Education

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Audhesh K. Paswan

University of North Texas

Dean of College of Applied and Collaborative Studies CACS Vice Provost UNT at Frisco

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marketing business branding services marketing behavioral sciences industrial marketing strategic management business research product management international marketing firm performance journalism mass communication entrepreneurship marketing strategy social media information technology international business emerging markets marketing theory service innovation brand performance customer satisfaction knowledge management tobacco control customer loyalty relapse prevention relational norms consumer behaviour electronic commerce higher education buying behaviors value co-creation brand equity value creation consumer attitudes cross-functional integration store image market orientation purchase intention consumer reaction service innovativeness college students bank marketing addictive behaviors online information youth services human resources industrial informatics industrial ergonomics market behavior student assessment knowledge exchange museology social business positioning (marketing) consumption system social capital energy regulation stakeholder engagement stakeholder analysis stakeholder management student motivation alcohol misuse alcohol dependence self-efficacy theory user-generated content relationship marketing family relationships empirical investigation national brand return policy transaction inconvenience international students higher education institutions student evaluation ai architecture automation design multidisciplinary ai technology intelligent computing alternative energy sources robotics automation robotics space exploration artificial life artificial intelligence virtual reality

Notable Scholarly Works

Notable Federal Grants

Collaborators

#Gameover or #Overgamed? – the Effect of Self-Control and Video Gaming Addiction on Academic Stress. (2024)

James ParrishKashif SaeedAudhesh PaswanDan J. KimEui Jun Jeong

video game addictioncommunicationaddictionmass communicationmotivationeducational psychologyonline gamingpsychologystress managementstudent successmental healthsocial mediaacademic stresswargamingbehavioral sciences

Incentivized Fake Reviews: When Cognitive Reappraisal Paves the Way for an Immoral Journey. Journal of Consumer Behaviour (2024)

Aaminah Zaman MalikKiarash Sadeghi RAudhesh PaswanFizza Kanwal

reputation managementmoral psychologycommunicationconsumer behaviourelectronic commercemass communicationcognitive scienceconsumer attitudesonline informationsocial mediaattitude theoryresearch misconductsocial influencebuying behaviorscognitive reappraisalbehavioral sciencesincentivized fake reviews

Language-Related Stereotype Threat, Customers’ Well-Being and Its Outcome. Journal of Services Marketing (2023)

Aaminah Zaman MalikAudhesh Paswan

marketingcommunicationservices marketingcustomer satisfactionservice researchlanguage-related stereotype threatbehavioral sciences

Mobile Business Apps and Employee Productivity. Industrial Management & Data Systems (2023)

Md RokonuzzamanAbdullah AlhidariAhasan HarunAudhesh PaswanDerrick D'Souza

workforce productivitymanagementhuman resourcesindustrial informaticsdata scienceindustrial ergonomicsoccupant productivityemployee productivitymobile business appsdata managementbusinesshuman resource managementindustrial organization

Motivational Intricacies Behind Volunteerism. The Journal of Marketing Theory and Practice (2023)

Audhesh K. PaswanRajasree K. RajammaQin SunRetno Tanding Suryandari

marketingmotivational intricaciesmotivationmarketing theorybehavioral sciences

Opportunism in an Emerging Market – Franchisee Perspective. Journal of Business and Industrial Marketing (2023)

Swati PandaSatyendra C. PandeyAudhesh K. PaswanLou E. Pelton

entrepreneurshipemerging marketsmarketingindustrial marketingfranchisee perspectiveinternational businessstrategic managementbusiness

We Are Just 10 Feet Away! How Does Location-Based Advertising Affect Consumer-Brand Engagement?. Journal of Business Research (2023)

Sajani ThapaFrancisco GuzmánAudhesh Paswan

businessmarketingbusiness researchadvertising

FRANCHISING: A Signaling Perspective. Journal of Business and Industrial Marketing (2022)

Swati PandaSajani ThapaAudhesh K. PaswanSailendra Prasanna Mishra

businessmarketingindustrial marketingbranding

How Isolation Leads to Purchasing Luxury Brands: The Moderating Effects of Covid-19 Anxiety and Social Capital. Journal of Product & Brand Management (2022)

Sajani ThapaFrancisco GuzmánAudhesh K. Paswan

marketingsocial capitalbrandingcovid-19product managementluxury brands

Increasing Retail Patronage Intention and Retail Store Image Through Location-Based Advertising: The Moderating Role of Trust in Retailer. SSRN Electronic Journal (2022)

Sajani ThapaAudhesh Paswan

marketingtrustinformation technologylocation-based advertisingsocial science researchretail store imagesocial sciencesretail patronage intention

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Audhesh K. Paswan

Dean of College of Applied and Collaborative Studies CACS Vice Provost UNT at Frisco

University of North Texas

Affiliations

College of Applied and Collaborative Studies

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Audhesh K. Paswan

University of North Texas

Dean of College of Applied and Collaborative Studies CACS Vice Provost UNT at Frisco

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

#Gameover or #Overgamed? – the Effect of Self-Control and Video Gaming Addiction on Academic Stress. (2024)

James ParrishKashif SaeedAudhesh PaswanDan J. KimEui Jun Jeong

Incentivized Fake Reviews: When Cognitive Reappraisal Paves the Way for an Immoral Journey. Journal of Consumer Behaviour (2024)

Aaminah Zaman MalikKiarash Sadeghi RAudhesh PaswanFizza Kanwal

Language-Related Stereotype Threat, Customers’ Well-Being and Its Outcome. Journal of Services Marketing (2023)

Aaminah Zaman MalikAudhesh Paswan

marketingcommunicationservices marketingcustomer satisfactionservice researchlanguage-related stereotype threatbehavioral sciences

Mobile Business Apps and Employee Productivity. Industrial Management & Data Systems (2023)

Md RokonuzzamanAbdullah AlhidariAhasan HarunAudhesh PaswanDerrick D'Souza

Motivational Intricacies Behind Volunteerism. The Journal of Marketing Theory and Practice (2023)

Audhesh K. PaswanRajasree K. RajammaQin SunRetno Tanding Suryandari

marketingmotivational intricaciesmotivationmarketing theorybehavioral sciences

Opportunism in an Emerging Market – Franchisee Perspective. Journal of Business and Industrial Marketing (2023)

Swati PandaSatyendra C. PandeyAudhesh K. PaswanLou E. Pelton

entrepreneurshipemerging marketsmarketingindustrial marketingfranchisee perspectiveinternational businessstrategic managementbusiness

We Are Just 10 Feet Away! How Does Location-Based Advertising Affect Consumer-Brand Engagement?. Journal of Business Research (2023)

Sajani ThapaFrancisco GuzmánAudhesh Paswan

businessmarketingbusiness researchadvertising

FRANCHISING: A Signaling Perspective. Journal of Business and Industrial Marketing (2022)

Swati PandaSajani ThapaAudhesh K. PaswanSailendra Prasanna Mishra

businessmarketingindustrial marketingbranding

How Isolation Leads to Purchasing Luxury Brands: The Moderating Effects of Covid-19 Anxiety and Social Capital. Journal of Product & Brand Management (2022)

Sajani ThapaFrancisco GuzmánAudhesh K. Paswan

marketingsocial capitalbrandingcovid-19product managementluxury brands

Increasing Retail Patronage Intention and Retail Store Image Through Location-Based Advertising: The Moderating Role of Trust in Retailer. SSRN Electronic Journal (2022)

Sajani ThapaAudhesh Paswan

marketingtrustinformation technologylocation-based advertisingsocial science researchretail store imagesocial sciencesretail patronage intention

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3
4
5
10
10 / page

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