Faculty

Institution

Unit

Venue

Zhenning Jimmy Xu

California State University--Bakersfield

Affiliations

Business and Public Administration

Department Of Management And Marketing

NoneZhenning Jimmy Xu is currently serving as a Business And Public Administration faculty at California State University--Bakersfield.

Honors

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Experiences

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Education

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Zhenning Jimmy Xu

California State University--Bakersfield

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marketing business communication digital marketing social media business analytics interactive marketing big data branding consumer behaviour mass communication marketing science technological forecasting business research consumer research social medium marketing trend prediction traditional marketing analytics big data analytics behavioral sciences analytics destination marketing industrial marketing information management economy of china entrepreneurship entrepreneurial behavior economic analysis economic geography service management logistics management operation management brand equity brand awareness consumer engagement marketing communications marketing theory user-generated content marketing analytics big data model data-driven innovations social capital social business business forecasting product forecasting international demand market analysis local markets customer experience logistics service business science electronic marketplaces online customer behavior e-business model digital economy customer engagement sentiment analysis core positioning new product performance information accessibility information diagnosticity trade liberalization chinese entrepreneurial firms resource deployment family social capital google trends emotional capital customer relationship performance social media usage

Notable Scholarly Works

Notable Federal Grants

Collaborators

Analyzing Product Attributes and Brand Sentiment of Smartwatches Using Twitter/X Data From a Time Series Perspective. Journal of Marketing Analytics (2024)

consumer behaviourcontent analysismarketing scienceproduct attributestime series perspectiveconsumer researchmarketing researchinteractive marketingtrend predictioncommunicationsocial medium marketingdata sciencedigital marketingmarketingbrand sentiment

Evaluating Underlying Factor Structures Using Novel Machine Learning Algorithms: An Empirical and Simulation Study. Journal of Business Research (2024)

Zhenning “Jimmy” XuEdward RamirezPan LiuGary L. Frankwick

business analyticsunderlying factor structuressimulation studybusinessperformance evaluationbusiness scienceeconomicsdata sciencebusiness researchmachine learning

From Internal to External Information Search: The Role of Information Accessibility, Information Diagnosticity, and Involvement. Aslib Journal of Information Management (2023)

Saeed TajdiniEdward RamirezZhenning Xu

information accessibilityinformation diagnosticityinformation scienceinformation managementbehavioral sciences

#Openforbusiness: Student Promotion of Community Organizations and Businesses on Social Media. Marketing Education Review (2023)

Zhenning XuFernando ParraAbby PetersMcDowell PorterJeremy Woods

student promotionbusinesssocial mediacommunicationcommunity organizationsorganizational communicationmarketing

Search Data and Geodemographics Determinants of the Avocado Sales in the U.S. Markets. Journal of business and management. (2023)

search dataavocado salesagricultural economicstrademarket (economics)market analysismarket researcheconomicsu.s. marketslocal marketseconomic analysisinternational demandeconomic geography

Using Google Trends to Predict and Forecast Avocado Sales. Journal of Marketing Analytics (2023)

predictive analyticsforecastingbusiness analyticsbusiness forecastingmarket researchgoogle trendstechnological forecastingtrend predictionproduct forecastingmarketing

The Impact of Family Social Capital on Resource Deployment in Chinese Entrepreneurial Firms. Journal of Small Business Strategy (2022)

entrepreneurial behaviorchinese entrepreneurial firmsbusinesssocial enterprisesocial entrepreneurshipentrepreneurshipsocial businessfamily social capitalsocial capitalsociologyresource deployment

Understanding Changes in a Brand’s Core Positioning and Customer Engagement: A Sentiment Analysis of a Brand-Owned Facebook Site. Journal of Marketing Analytics (2021)

core positioningconsumer behaviourbrandingmarketing sciencedestination marketingbrand awarenesscustomer engagementbusinessinteractive marketingcommunicationsocial medium marketingbrand equitydigital marketingconsumer engagementmarketingsentiment analysis

User-Generated Content as Word-Of-Mouth. The Journal of Marketing Theory and Practice (2018)

Edward RamirezRoland GauJohn HadjimarcouZhenning (Jimmy) Xu

brandingmarketing theorysocial mediacommunicationmass communicationmarketing communicationsmarketinguser-generated content

Three Essays on Big Data Analytics, Traditional Marketing Analytics, Knowledge Discovery, and New Product Performance. DigitalCommons@UTEP (The University of Texas at El Paso) (2016)

traditional marketing analyticsbig data modelbig databusiness analyticsbusinessindustrial marketingtechnological forecastingmarketing analyticsbig data analyticsdata-driven innovationsnew product performanceanalyticsmarketing

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Zhenning Jimmy Xu

California State University--Bakersfield

Affiliations

Business and Public Administration

Department Of Management And Marketing

NoneZhenning Jimmy Xu is currently serving as a Business And Public Administration faculty at California State University--Bakersfield.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Zhenning Jimmy Xu

California State University--Bakersfield

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Analyzing Product Attributes and Brand Sentiment of Smartwatches Using Twitter/X Data From a Time Series Perspective. Journal of Marketing Analytics (2024)

Evaluating Underlying Factor Structures Using Novel Machine Learning Algorithms: An Empirical and Simulation Study. Journal of Business Research (2024)

Zhenning “Jimmy” XuEdward RamirezPan LiuGary L. Frankwick

business analyticsunderlying factor structuressimulation studybusinessperformance evaluationbusiness scienceeconomicsdata sciencebusiness researchmachine learning

From Internal to External Information Search: The Role of Information Accessibility, Information Diagnosticity, and Involvement. Aslib Journal of Information Management (2023)

Saeed TajdiniEdward RamirezZhenning Xu

information accessibilityinformation diagnosticityinformation scienceinformation managementbehavioral sciences

#Openforbusiness: Student Promotion of Community Organizations and Businesses on Social Media. Marketing Education Review (2023)

Zhenning XuFernando ParraAbby PetersMcDowell PorterJeremy Woods

student promotionbusinesssocial mediacommunicationcommunity organizationsorganizational communicationmarketing

Search Data and Geodemographics Determinants of the Avocado Sales in the U.S. Markets. Journal of business and management. (2023)

search dataavocado salesagricultural economicstrademarket (economics)market analysismarket researcheconomicsu.s. marketslocal marketseconomic analysisinternational demandeconomic geography

Using Google Trends to Predict and Forecast Avocado Sales. Journal of Marketing Analytics (2023)

predictive analyticsforecastingbusiness analyticsbusiness forecastingmarket researchgoogle trendstechnological forecastingtrend predictionproduct forecastingmarketing

The Impact of Family Social Capital on Resource Deployment in Chinese Entrepreneurial Firms. Journal of Small Business Strategy (2022)

entrepreneurial behaviorchinese entrepreneurial firmsbusinesssocial enterprisesocial entrepreneurshipentrepreneurshipsocial businessfamily social capitalsocial capitalsociologyresource deployment

Understanding Changes in a Brand’s Core Positioning and Customer Engagement: A Sentiment Analysis of a Brand-Owned Facebook Site. Journal of Marketing Analytics (2021)

User-Generated Content as Word-Of-Mouth. The Journal of Marketing Theory and Practice (2018)

Edward RamirezRoland GauJohn HadjimarcouZhenning (Jimmy) Xu

brandingmarketing theorysocial mediacommunicationmass communicationmarketing communicationsmarketinguser-generated content

Three Essays on Big Data Analytics, Traditional Marketing Analytics, Knowledge Discovery, and New Product Performance. DigitalCommons@UTEP (The University of Texas at El Paso) (2016)

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