Faculty

Institution

Unit

Venue

Youngsu Lee

California State University--Chico

Affiliations

California State University--Chico

College of Business

Department Of Marketing

Program Of Seufferlein Sales

NoneYoungsu Lee is currently serving as a California State University--Chico faculty at California State University--Chico.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Youngsu Lee

California State University--Chico

You can click a keyword to filter the displayed items

business marketing management behavioral sciences consumer behaviour consumer research health communication social media organizational behavior distribution (marketing) morality ethics international finance service management online information health technology digital mediums industrial marketing business ethics global responsibility ethical theory intercultural studies operation management management science sex roles interactive marketing electronic commerce business research social web social medium marketing service quality organizational psychology organizational commitment self-management incentive mechanisms competitive advantage marketing management teaching ethic ethic education market behavior supplier relationship confirmatory research sale research user acceptance technology acceptance models buying behaviors digital economy user feedback customer reviews relationship marketing brand equity social media engagement us hospitals service complexity match framework channel incentives moral ideology sales ethics evaluations international study commercial financial databases supplier tolerate resellers cost perspectives transaction benefit technology usage personal selling personal selling process product reviews

Notable Scholarly Works

Notable Federal Grants

Collaborators

Does Entrepreneurial Orientation Improve Customer Equity Drivers?: Moderating Roles of Relationship Learning and Branding Capability. Journal of Business and Industrial Marketing (2025)

strategic managemententrepreneurshipmanagementrelationship marketingmarketingbrand equitybusinessbranding capabilityrelationship learningbusiness strategycustomer equity driversbranding

When Does a Supplier Tolerate Resellers’ Opportunistic Behaviors? Transaction Benefit and Cost Perspectives. Journal of Business and Industrial Marketing (2022)

cost perspectivesmanagementsupplier relationshipcompetition (economics)businesstransaction benefitmarket behaviorsupplier tolerate resellersmanagement sciencesupply chain managementoperation management

Confirmatory Aspect-Level Opinion Mining Processes for Tourism and Hospitality Research: A Proposal of Dissbus. Current Issues in Tourism (2021)

Jongho ImTaikgun SongYoungsu LeeJewoo Kim

hospitality researchtourismtourism research

Do Technology-Based Sales Support Materials Make a Difference in Personal Selling? the Impact of Technology Usage by Gender in the Personal Selling Process. Journal of Marketing Education (2020)

technology acceptance modelsmarketingsex rolesconsumer researchpersonal selling processdigital economybusinessconsumer behaviourdigital marketingcustomer satisfactionbuying behaviorsuser acceptancegender studiesgender inequalitysale researchinteractive marketingpersonal sellingelectronic commercetechnology usage

Social Media Engagement, Service Complexity, and Experiential Quality in Us Hospitals. Journal of Services Marketing (2020)

health communicationcommunicationsocial webnursingsocial media engagementservice managementsocial mediaservice complexityus hospitalsdigital mediumsonline informationservice qualityhealth technologysocial medium marketing

When More is More and Less is More: Depth and Breadth of Product Reviews and Their Effects on Review Helpfulness. Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences (2020)

product reviewsuser feedbacktheir effectsmarketingconsumer researchmarket researchconsumer behaviourbusinessbusiness researchreview helpfulnesscustomer reviews

Confirmatory Aspect-Based Opinion Mining Processes. arXiv (Cornell University) (2019)

Jongho ImTaikgun SongYoungsu LeeJewoo Kim

natural language processingconfirmatory researchbehavioral sciences

An International Study of Culture, Gender, and Moral Ideology on Sales Ethics Evaluations: How Should Educators Respond?. Journal of Marketing Education (2018)

intercultural studiesethicsteaching ethicsales ethics evaluationsmarketinginternational studyethic educationgender studiesmoral ideologybusiness ethicscultureglobal responsibilityethical theorymorality

Are Commercial Financial Databases Reliable? New Evidence From Korea. Sustainability (2017)

Hyunjung NamWon NoYoungsu Lee

international financecommercial financial databasesfinance

Exploring Differentiation of Self and Organizational Commitment. Journal of Managerial Psychology (2017)

David SloanRobert BuckhamYoungsu Lee

self-managementmanagementorganizational psychologypsychologyorganizational behaviororganizational commitmentbehavioral sciences

1
2
10 / page

Youngsu Lee

California State University--Chico

Affiliations

California State University--Chico

College of Business

Department Of Marketing

Program Of Seufferlein Sales

NoneYoungsu Lee is currently serving as a California State University--Chico faculty at California State University--Chico.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Youngsu Lee

California State University--Chico

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Does Entrepreneurial Orientation Improve Customer Equity Drivers?: Moderating Roles of Relationship Learning and Branding Capability. Journal of Business and Industrial Marketing (2025)

strategic managemententrepreneurshipmanagementrelationship marketingmarketingbrand equitybusinessbranding capabilityrelationship learningbusiness strategycustomer equity driversbranding

When Does a Supplier Tolerate Resellers’ Opportunistic Behaviors? Transaction Benefit and Cost Perspectives. Journal of Business and Industrial Marketing (2022)

Confirmatory Aspect-Level Opinion Mining Processes for Tourism and Hospitality Research: A Proposal of Dissbus. Current Issues in Tourism (2021)

Jongho ImTaikgun SongYoungsu LeeJewoo Kim

hospitality researchtourismtourism research

Do Technology-Based Sales Support Materials Make a Difference in Personal Selling? the Impact of Technology Usage by Gender in the Personal Selling Process. Journal of Marketing Education (2020)

Social Media Engagement, Service Complexity, and Experiential Quality in Us Hospitals. Journal of Services Marketing (2020)

product reviewsuser feedbacktheir effectsmarketingconsumer researchmarket researchconsumer behaviourbusinessbusiness researchreview helpfulnesscustomer reviews

Confirmatory Aspect-Based Opinion Mining Processes. arXiv (Cornell University) (2019)

Jongho ImTaikgun SongYoungsu LeeJewoo Kim

natural language processingconfirmatory researchbehavioral sciences

An International Study of Culture, Gender, and Moral Ideology on Sales Ethics Evaluations: How Should Educators Respond?. Journal of Marketing Education (2018)

Are Commercial Financial Databases Reliable? New Evidence From Korea. Sustainability (2017)

Hyunjung NamWon NoYoungsu Lee

international financecommercial financial databasesfinance

Exploring Differentiation of Self and Organizational Commitment. Journal of Managerial Psychology (2017)

David SloanRobert BuckhamYoungsu Lee

self-managementmanagementorganizational psychologypsychologyorganizational behaviororganizational commitmentbehavioral sciences

1
2
10 / page