Ying Huang is currently serving as a College Of Arts And Sciences Professor at University of West Florida.
See more
Honors
Create free account to unlock more features
OR
Experiences
Create free account to unlock more features
OR
Education
Create free account to unlock more features
OR
Ying Huang
University of West Florida
Professor
You can click a keyword to filter the displayed items
Notable Scholarly Works
Notable Federal Grants
Collaborators
The Parts Are Better Than the Whole: Use of Semiotic Signs in Advertising Targeting Strategies. American Academy of Advertising. Conference Proceedings (Online) (2025)
Validating a Modified Typology of Visual Metaphor: Evidence Form Artful Deviation, Imagistic Elaboration and Ad Attitude. Journal of Marketing Communications (2020)
Visual Metaphors in Advertising: The Role of Figurative Visual Context and Visual Structure. American Academy of Advertising. Conference Proceedings (Online) (2020)
The Effects of Visual Hyperbole and Hyperbolic Headline: Examining the Mediating Role of Perceived Humor and Perceived Deception. American Academy of Advertising. Conference Proceedings (Online) (2018)
american humorconsumer researchhumor detectionadvertisingmarketing
Validating a Modified Typology of Visual Metaphor Structure Through Elaboration and Attitude Toward the Ad. American Academy of Advertising. Conference Proceedings (Online) (2017)
visual metaphoradvertisingartimage communication
Shahira Fahmy, Mary Angela Bock, and Wayne Wanta. Visual Communication Theory and Research: A Mass Communication Perspective. Mass Communication and Society (2016)
Special Topics Session: Challenges and Opportunities in Teaching Creative Advertising in the Digital Age. American Academy of Advertising. Conference Proceedings (Online) (2016)
