Faculty

Institution

Unit

Venue

Mike Zheng Yu Yao

Professor of Digital Media

University of Illinois Urbana-Champaign

Affiliations

College of Media

The Charles H. Sandage Department of Advertising

Mike Zheng Yu Yao is currently serving as a College Of Media Professor of Digital Media at University of Illinois Urbana-Champaign.

Honors

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Experiences

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Education

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Mike Zheng Yu Yao

University of Illinois Urbana-Champaign

Professor of Digital Media

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communication psychology human-computer interaction social media user experience social sciences social psychology online information behavioral sciences social influence applied social psychology data privacy usable privacy experimental social psychology privacy concerns social identity digital mediums privacy issues virtual reality digital marketing cognition contemporary china online privacy consumer research information privacy chinese politics hong kong addiction addictive behaviors interactive marketing behavioral research behavioral decision making internet addiction disorder immersive technologies user perception gender diversity digital scholarship problematic social medium use gendered perceptions computer-mediated communication virtual spaces telepresence social medium marketing global politics chinese culture information behavior interactive learning online learning user concerns urban china social network sites technological addiction loneliness social isolation privacy risk assessment human sexuality virtual character avatar animation body image virtual humans human communication special issue communication studies video game addiction online gaming social contacts privacy rights social media environment privacy calculus sexual priming explicit video game video game virtual gender proteus effect virtual world cmc research medium communication digital media use online behavior mass communication digital literacy journalism cyberpsychology

Notable Scholarly Works

Notable Federal Grants

Collaborators

Mind or Machine?. Journal of Media Psychology Theories Methods and Applications (2024)

Kristy A. HamiltonAdrian F. WardMike Z. Yao

information scienceonline knowledgeinformation behaviorexperimental social psychologyexperimental psychologycognitionhuman-ai interactionartificial intelligencesocial cognitionhuman agent interactiondigital mediumscognitive sciencepsychologyinformation seekingsocial psychologycognitive self-esteemhuman-computer interactiononline informationapplied cognitive psychologypsychological science

Which Recommendation System Do You Trust the Most? Exploring the Impact of Perceived Anthropomorphism on Recommendation System Trust, Choice Confidence, and Information Disclosure. New Media & Society (2024)

Yanyun (Mia) WangWeizi LiuMike Yao

marketingonline customer behaviorrecommender systemsinformation behaviortrust metricexperimental social psychologybehavioral decision makingbehavioral sciencesinformation disclosureconsumer researchwhich recommendation systemconsumer behaviourtrustbehavioral researchrecommendation system trustuser perceptionuser experiencebiasattitude theoryhuman decision process

“Can You Tell Me About Yourself?” the Impacts of Chatbot Names and Communication Contexts on Users’ Willingness to Self-Disclose Information in Human-Machine Conversations. Communication Research Reports (2023)

Weizi LiuKun XuMike Z. Yao

computer-mediated communicationsocial computingcommunicationdata privacyhuman-computer interactionsocial supportchatbot namessocial influencecommunication contextspsychologyconversation analysishuman robot interactionprivacy concernsprivacy issuesonline informationexperimental social psychologyusable privacychatbots

Gender Identity and Influence in Human-Machine Communication: A Mixed-Methods Exploration. Computers in Human Behavior (2023)

Weizi LiuMike Yao

communicationgender stereotypesgender studiesgender identitygender diversity

Urbanization and Urban Energy Eco-Efficiency: A Meta-Frontier Super Ebm Analysis Based on 271 Cities of China. Sustainable Cities and Society (2023)

Huazhu ZhengYongjiao WuHongming HeClaudio O. DelangJungang LuZhengyu YaoSuocheng Dong

energy instituteurban greeninggreen buildingsustainable urbanismenergy efficiency policyenergy efficiencyurbanizationenvironmental impact of the energy industryurban energy eco-efficiencyenergy consumptionurban climateenergy strategiessustainable citiessustainable energy technologiesurban energyurban energy budget

Online Psychology Beyond Addiction and Gaming: A Global Look at Mental Health and Internet-Related Technologies. Frontiers research topics (2022)

Daria KussMike YaoLouis LeungElias AboujaoudeDavide MarengoCornelia SindermannJon ElhaiChristian MontagMelina ThrouvalaMark GriffithsFanni BányaiÁgnes ZsilaZsolt DemetrovicsOrsolya KirályKarol LewczukMonika GorowskaYonghui LiMateusz Kazimierz GolaLi LiSongli MeiZhimin NiuI-Hua ChenDaniel AhorsuAmir PakpourChung-Ying LinChao-Ying ChenQian LiuYanyun WangQingyang TangZiwei LiuJulius BurkauskasAurelija PodlipskyteVesta SteiblieneKatarzyna ObarskaKarol SzymczakMateusz GolaAgata BłachnioAneta PrzepiórkaOleg GorbaniukMonika McneillRebecca BendayanMithat DurakEmre Senol-DurakMenachem Ben-EzraMartina BenvenutiAlan AngeluciAna AbreuMeiko MakitaMaría BlancaTihana BrkljacicNenad BabicJulia GorbaniukJuraj HoldošAna IvanovaSadia MalikAnita MilanovicBojan MusilIgor PanticBelén RandoGwendolyn SeidmanD SouzaMariek Vanden AbeeleMariusz WołońciejAnise WuShu YuElvis Mazzoni

rapid publicationdigital scholarshipfrontiers journal seriesglobal lookopen sciencecommunicationinformation sciencescientometricsscholarly communicationmental healthresearch policyperformance studiesopen accessonline informationjournalismmedical internet research

Seo Yoon LeeMike Z. YaoLeona Yi-Fan Su

personalitypersonality assessmentsocial influencebiaspolitical psychologysocial sciencespsychologypersonality sciencesocial psychologysocial identityunpopular opinionpersonality psychologybehavioral sciences

Identifiability as an “Antidote”: Exploring Emotional Contagion and the Role of Anonymity in Twitter Discussions on Misinformation. Lecture notes in computer science (2021)

Chen ChenHao YuanMike Yao

social computingcommunicationsocial sciencesdiscussion threadssocial mediasocial medium datasocial medium monitoringsocial identityemotional tweetsdigital mediumsonline informationsocial media usersmisinformation

Judging a Book by Its Cover: Investigating Consumer Responses Towards Social Cue in Social Media Influencer Marketing. Journal of Media Business Studies (2021)

Xiaohan HuMike Z. Yao

persuasioncommunicationmarketingconsumer researchsocial cuesocial influencesocial mediaconsumer behaviourmarketing communicationsdigital marketinginfluence modelinfluencer messagemarketing researchconsumer attitudessocial medium marketingbehavioral decision making

Strategic Use of Immersive Media and Narrative Message in Virtual Marketing: Understanding the Roles of Telepresence and Transportation. Psychology and Marketing (2021)

Chen ChenMike Z. Yao

telepresenceuser perceptionnarrative messagecommunicationmarketingimmersive technologiesuser experiencevirtual realityinteractive marketingdigital marketingtravel researchvirtual marketingvirtual spaces

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Mike Zheng Yu Yao

Professor of Digital Media

University of Illinois Urbana-Champaign

Affiliations

College of Media

The Charles H. Sandage Department of Advertising

Mike Zheng Yu Yao is currently serving as a College Of Media Professor of Digital Media at University of Illinois Urbana-Champaign.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Mike Zheng Yu Yao

University of Illinois Urbana-Champaign

Professor of Digital Media

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Mind or Machine?. Journal of Media Psychology Theories Methods and Applications (2024)

Kristy A. HamiltonAdrian F. WardMike Z. Yao

Yanyun (Mia) WangWeizi LiuMike Yao

Weizi LiuKun XuMike Z. Yao

Gender Identity and Influence in Human-Machine Communication: A Mixed-Methods Exploration. Computers in Human Behavior (2023)

Weizi LiuMike Yao

communicationgender stereotypesgender studiesgender identitygender diversity

Urbanization and Urban Energy Eco-Efficiency: A Meta-Frontier Super Ebm Analysis Based on 271 Cities of China. Sustainable Cities and Society (2023)

Huazhu ZhengYongjiao WuHongming HeClaudio O. DelangJungang LuZhengyu YaoSuocheng Dong

Online Psychology Beyond Addiction and Gaming: A Global Look at Mental Health and Internet-Related Technologies. Frontiers research topics (2022)

Seo Yoon LeeMike Z. YaoLeona Yi-Fan Su

Identifiability as an “Antidote”: Exploring Emotional Contagion and the Role of Anonymity in Twitter Discussions on Misinformation. Lecture notes in computer science (2021)

Chen ChenHao YuanMike Yao

Judging a Book by Its Cover: Investigating Consumer Responses Towards Social Cue in Social Media Influencer Marketing. Journal of Media Business Studies (2021)

Xiaohan HuMike Z. Yao

Strategic Use of Immersive Media and Narrative Message in Virtual Marketing: Understanding the Roles of Telepresence and Transportation. Psychology and Marketing (2021)

Chen ChenMike Z. Yao

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