Yani Zhao

Assistant Professor of Public Relations

Coastal Carolina University

Affiliations

Coastal Carolina University

Communication

Edwards College of Humanities and Fine Arts

Communication, Media and Culture

Department Of Communication, Media, And Culture

Thomas W. and Robin W. Edwards College of Humanities and Fine Arts

Department Of Communication, Media, And Culture

Edwards College Of Communication, Media And Culture

Wall College of Business

The Clay Brittain Jr. Center for Resort Tourism

Department Of Communication, Media, And Culture

WCCU Radio and Sports Network

Yani Zhao is currently serving as a Coastal Carolina University Assistant Professor of Public Relations at Coastal Carolina University.

Honors

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Experiences

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Education

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Yani Zhao

Coastal Carolina University

Assistant Professor of Public Relations

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communication cognitive science behavioral sciences trust artificial intelligence artificial society digital mediums communication studies communication research ai adoption computational trust language visual perception attention cognition mass communication social influence content analysis human decision process group decision public relations screen medium human-computer interaction image communication applied cognitive psychology medium culture medium communication online information intelligent computing computational intelligence scholarly communication human-ai interaction humanartificial intelligence collaboration responsible ai visual language visual design perceptual user interfaces medium interpretation visual function temporal dynamics medium change information diffusion trust management trustworthy ai communication scholars collaboration diversity human-ai collaboration trust cost ai errors pr curriculum comparison study pr job posts detract attention digital longforms communication processes empirical studies appropriate trust attitude formation incidental exposure information dissemination

Notable Scholarly Works

Notable Federal Grants

Collaborators

Building Appropriate Trust in Artificial Intelligence: Examining a Dynamic Trust Calibration Model and an Intervention. SSRN Electronic Journal (2025)

intelligent systemscomputational intelligencetrusttechnologycomputational trusttrustworthy aiappropriate trustintelligent computingai adoptionartificial intelligenceartificial societytrust managementbehavioral sciences

Can Visuals Facilitate or Detract Attention to Text? Examining the Effects of the Amount and Type of Visuals on Attention to Digital Longforms. Digital Journalism (2025)

image communicationmedium interpretationvisual perceptioncommunicationapplied cognitive psychologycognitioncognitive sciencescreen mediumhuman-computer interactionperceptual user interfacesvisual functionlanguagedigital mediumsdigital longformsvisual designvisual languagedetract attentionattention

Temporal Dynamics of Media and Communication Processes: A Review of Theories and Meta-Analysis of Empirical Studies. Journal of Communication (2025)

communication studiescommunication researchdigital mediumssocial sciencessocial influencemedium culturecontent analysismedium communicationcommunication theoryonline informationsocial mediamedia studiescommunicationmass communicationempirical studiestemporal dynamicsinformation diffusioncommunication processesmedium change

The Trust Cost of AI Errors: Examining Cognitive and Affective Trust Dynamics in Human-AI Collaboration. International Journal of Human-Computer Interaction (2025)

humanartificial intelligence collaborationtrustcomputational trusthuman-ai interactionhuman decision processai adoptioncognitive sciencetrust costgroup decisionai errorsartificial intelligenceartificial societyhuman-ai collaborationresponsible aibehavioral sciences

A Longitudinal Examination of Collaboration Diversity Among Communication Scholars: 1990–2023. Journal of Communication (2024)

Shan XuKulsawasd JitkajornwanichPrabu DavidHye-jung ParkYani ZhaoJeffery DuThanathip Chumthong

communication studiescommunicationcommunication researchscholarly communicationcommunication scholarscollaboration diversity

Comparison Study of Pr Curriculum and Pr Job Posts. Public Relations Review (2024)

Minhee ChoiBaobao SongYani ZhaoLauren Tortella

pr job postscommunicationcomparison studypr curriculumpublic relations