Faculty

Institution

Unit

Venue

Yana Andonova

Murray State University

Affiliations

Arthur J. Bauernfeind College of Business

Department Of Management, Marketing, Business Administration And Logistics And Supply Chain Management

Murray State University

NoneYana Andonova is currently serving as a Arthur J. Bauernfeind College Of Business faculty at Murray State University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Yana Andonova

Murray State University

You can click a keyword to filter the displayed items

marketing business communication social media branding mass communication marketing research digital marketing business horizon marketing communications celebrity endorsement economics internet of things consumer behaviour public opinion entrepreneurship electronic commerce consumer research professional development performative teaching dance education wireless communications online information sex roles human relations interactive marketing gender diversity feminist studies higher education confidentiality consumer culture consumer attitudes digital business marketing theory user perception user feedback customer reviews sport business globalization of sport radio communication internet science gendered context audience reception gender stereotypes gender divide minority influence sociology of education minority stress critical success factors subscription box industry subscription box wave big names small price tags introduce myself me to meaningful female-to-female interaction ad industry purchase behavior

Notable Scholarly Works

Notable Federal Grants

Collaborators

Did You Find This Review Helpful?. Marketing Intelligence & Planning (2023)

Shabnam AzimiYana Andonova

marketingcommunicationcustomer reviewsuser experienceconsumer researchsocial mediamarketing researchuser feedback

Let’s Not Talk About Men: When Meaningful Female-To-Female Interaction and Dialogue Drive Higher Box Office Sales. Journal of Global Scholars of Marketing Science (2023)

marketingmeaningful female-to-female interactioninteractive marketingcommunicationinterpersonal communicationgendered contextfeminist theorygender studiessex rolesgender inequalityfeminist studiesgender stereotypesgender dividehuman relationsaudience receptiongender diversity

Dps 2.0: On the Road to a Cashless Society. Marketing Letters (2022)

Nwamaka A. AnazaDelancy H. S. BennettYana AndonovaEmeka Anaza

marketing strategymarketingdigital marketingmarketing communicationsbrandingcommunicationmarketing researchbusiness

Big Names and Small Price Tags: An Analysis of Celebrity Endorsement on Consumers’ Perceptions of Price, Quality, and Intent to Purchase. The Journal of Marketing Theory and Practice (2021)

Delancy H. S. BennettNwamaka A. AnazaYana Andonova

marketingbig namesuser perceptionbrandingmarketing theorycelebrity endorsementsmall price tags

Closer Together or Further Apart? Values of Hero Generations Y and Z During Crisis. Young Consumers Insight and Ideas for Responsible Marketers (2021)

Shabnam AzimiYana AndonovaCharles Schewe

consumer culturemarketingpublic opinionbrandingconsumer behaviourmass communicationconsumer attitudessocial sciencessocial influencebehavioral sciences

Internet Killed the Radio Star?. Journal of Marketing Communications (2021)

Atanas Nik NikolovYana AndonovaYang He

marketingdigital marketingmarketing communicationscommunicationwireless communicationsmass communicationadvertisingonline informationinternet sciencesocial mediamedia studiesjournalismradio communication

Riding the Subscription Box Wave: Understanding the Landscape, Challenges, and Critical Success Factors of the Subscription Box Industry. Business Horizons (2021)

Yana AndonovaNwamaka A. AnazaDelancy H.S. Bennett

entrepreneurshipmarketingcritical success factorselectronic commercebusiness horizonsubscription box industrysubscription box wavedistribution (marketing)businessdigital business

Minority Students Corporate Engagement Programs: Addressing the Ad Industry’s Problem With Minorities. Journal of Education for Business (2020)

Delancy H. S BennettGeraldo MatosYana AndonovaLori Pindar

higher educationeducationadvertisingsociology of educationminority influencead industryminority stressbusinessjournalism

Allow Me to (Re)Introduce Myself: An Experiential Learning Rebranding Project Within the Context of Professional Sports. Marketing Education Review (2019)

professional developmenteducationintroduce myselfdance educationsport businessglobalization of sportperformative teachingsport managementperformance studiesexperiential learningme to

The Effectiveness of Celebrity Endorsement on Purchase Behavior: Do Celebrities Raise the Bar?. (2019)

Delancy BennettYana AndonovaNwamaka A. Anaza

celebrity endorsementmarketingsocial influencepurchase behavior

1
2
10 / page

Yana Andonova

Murray State University

Affiliations

Arthur J. Bauernfeind College of Business

Department Of Management, Marketing, Business Administration And Logistics And Supply Chain Management

Murray State University

NoneYana Andonova is currently serving as a Arthur J. Bauernfeind College Of Business faculty at Murray State University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Yana Andonova

Murray State University

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Did You Find This Review Helpful?. Marketing Intelligence & Planning (2023)

Shabnam AzimiYana Andonova

marketingcommunicationcustomer reviewsuser experienceconsumer researchsocial mediamarketing researchuser feedback

Let’s Not Talk About Men: When Meaningful Female-To-Female Interaction and Dialogue Drive Higher Box Office Sales. Journal of Global Scholars of Marketing Science (2023)

Dps 2.0: On the Road to a Cashless Society. Marketing Letters (2022)

Nwamaka A. AnazaDelancy H. S. BennettYana AndonovaEmeka Anaza

marketing strategymarketingdigital marketingmarketing communicationsbrandingcommunicationmarketing researchbusiness

Big Names and Small Price Tags: An Analysis of Celebrity Endorsement on Consumers’ Perceptions of Price, Quality, and Intent to Purchase. The Journal of Marketing Theory and Practice (2021)

Delancy H. S. BennettNwamaka A. AnazaYana Andonova

marketingbig namesuser perceptionbrandingmarketing theorycelebrity endorsementsmall price tags

Closer Together or Further Apart? Values of Hero Generations Y and Z During Crisis. Young Consumers Insight and Ideas for Responsible Marketers (2021)

Shabnam AzimiYana AndonovaCharles Schewe

consumer culturemarketingpublic opinionbrandingconsumer behaviourmass communicationconsumer attitudessocial sciencessocial influencebehavioral sciences

Internet Killed the Radio Star?. Journal of Marketing Communications (2021)

Atanas Nik NikolovYana AndonovaYang He

Riding the Subscription Box Wave: Understanding the Landscape, Challenges, and Critical Success Factors of the Subscription Box Industry. Business Horizons (2021)

Yana AndonovaNwamaka A. AnazaDelancy H.S. Bennett

entrepreneurshipmarketingcritical success factorselectronic commercebusiness horizonsubscription box industrysubscription box wavedistribution (marketing)businessdigital business

Minority Students Corporate Engagement Programs: Addressing the Ad Industry’s Problem With Minorities. Journal of Education for Business (2020)

Delancy H. S BennettGeraldo MatosYana AndonovaLori Pindar

higher educationeducationadvertisingsociology of educationminority influencead industryminority stressbusinessjournalism

Allow Me to (Re)Introduce Myself: An Experiential Learning Rebranding Project Within the Context of Professional Sports. Marketing Education Review (2019)

professional developmenteducationintroduce myselfdance educationsport businessglobalization of sportperformative teachingsport managementperformance studiesexperiential learningme to

The Effectiveness of Celebrity Endorsement on Purchase Behavior: Do Celebrities Raise the Bar?. (2019)

Delancy BennettYana AndonovaNwamaka A. Anaza

celebrity endorsementmarketingsocial influencepurchase behavior

1
2
10 / page