Xiaolin Lin

California State University, Sacramento

Affiliations

California State University, Sacramento

Department Of Management Information Science

Department Of Management Information Systems

Xiaolin Lin is a Senior Professor at California State University, Sacramento. Her research investigates social commerce, digital health communication, and the behavioral impacts of social media, with recent work focusing on consumer trust, brand overload, and chatbot augmentation in customer service. Her latest publications include a multiplatform study of social commerce success (2025) and a mixed-methods examination of ethical AI from a marketing employee perspective (2024).

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Education

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Xiaolin Lin

California State University, Sacramento

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social media communication information science marketing social sciences behavioral sciences information management information technology information sharing mass communication digital health health communication human-computer interaction social commerce social change ethics technological forecasting business ethics information society connected health ehealth social networking sites information security electronic commerce knowledge management health technology social informatics information behavior user perception human-ai interaction sharing economy communication security health information science industrial marketing human relations business research management science business excellence management decisions privacy concerns social network security information controls information privacy information technology management health literacy social technologies customer loyalty ai adoption value co-creation cyberpsychology chatbots conversational user interface human agent interaction responsible ai ethics of artificial intelligence privacy management privacy protection brand equity consumer attitudes user-generated content social capital human-machine interaction perceived control social commerce research research themes social commerce trust e-commerce satisfaction net valence model cross-cultural comparison health information gender difference perspective understanding factors social media affordances social media-enabled healthcare health behaviors conceptual model

Notable Scholarly Works

Notable Federal Grants

Collaborators

A Multiplatform Study of Social Commerce Success: Theoretical Development and Empirical Validation. International Journal of Electronic Commerce (2025)

Social Commerce Model for Business Outcomes: Validated Structure–Conduct–Outcome Framework Using Mixed Methods Design. Information & Management (2025)

Establishing Consumer Trust in Social Commerce: Cognitive and Affective Appraisal. Journal of Computer Information Systems (2024)

Xuequn WangXiaolin LinCheng ZhangJoanne Macias

social commerceaffective appraisalsocial mediabehavioral sciencesconsumer trustinformation sciencecognitive sciencemarketing

How Chatbots Augment Human Intelligence in Customer Services: A Mixed-Methods Study. Journal of Management Information Systems (2024)

intelligent systemsuser experiencemixed-methods studycustomer servicesintelligent computingcommunicationhuman-computer interactionintelligent user interfaceshuman agent interactionchatbotshuman-ai interactionmarketingconversational user interface

Security and Privacy Protection in Developing Ethical AI: A Mixed-Methods Study From a Marketing Employee Perspective. Journal of Business Ethics (2024)

business ethicsprivacy protectiondata privacyethicscommunicationinformation securityprivacy managementethics of artificial intelligencesecurity studiesresponsible aimanagementdeveloping ethical aimarketing employee perspective

Following Too Much on Facebook Brand Page: A Concept of Brand Overload and Its Validation. International Journal of Information Management (2023)

Xiaolin LinXuequn Wang

brandinguser-generated contentinformation managementfacebook brand pagesocial mediabrand overloadconsumer attitudescommunicationmass communicationsocial influencebrand equitydigital marketinginformation societyuser perceptionmarketingonline information

Honest Information Sharing in Social Commerce Based on Ethical Perceptions. Journal of Computer Information Systems (2023)

The Impacts of Social Media on Job Satisfaction: Task-Oriented Use and Relationship-Oriented Use. International Journal of Human-Computer Interaction (2023)

Xuequn WangXiaolin LinAmanda Gonzales

job satisfactiontask-oriented usesocial mediahuman-machine interactionrelationship-oriented usecommunicationinformation sciencehuman-computer interactionhuman interactioninformation technologyhuman-ai interactionorganizational communicationbehavioral sciences

Artificial Intelligence Changes the Way We Work: A Close Look at Innovating With Chatbots. Journal of the Association for Information Science and Technology (2022)

Xuequn WangXiaolin LinBin Shao

artificial intelligenceai adoptioncommunicationinformation sciencehuman-computer interactioninformation technology

How Does Artificial Intelligence Create Business Agility? Evidence From Chatbots. International Journal of Information Management (2022)

Xuequn WangXiaolin LinBin Shao

artificial intelligencebusinessinformation management