Faculty

Institution

Unit

Venue

John Wirtz

Associate Professor of Advertising

University of Illinois Urbana-Champaign

Affiliations

College of Media

John Wirtz is currently serving as a College Of Media Associate Professor of Advertising at University of Illinois Urbana-Champaign.

Honors

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Experiences

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Education

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John Wirtz

University of Illinois Urbana-Champaign

Associate Professor of Advertising

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communication behavioral sciences psychology health communication applied social psychology behavioral research communication studies persuasion experimental social psychology public health social psychology social media online information consumer research social marketing emotions affect message framing communication theory narrative public relations emotional responses marketing communications consumer health organizational communication applied psychology affective neuroscience interpersonal violence safety science violent behavior traffic psychology emotion regulation risk communication computer-mediated communication public relation strategy human communication communication research driver behavior road traffic safety social web online communities traffic fatalities organization studies sex research psychological bulletin buying behaviors consumer appeal consumer attitudes nonverbal communication adaptive emotions affective variables prosocial behavior self-report studies instructional design educational theory education research teaching methods educational practices health prevention health literacy communication strategies healthcare innovation appraisal-based comforting model comforting process work appraisal-based model structural features dialogic communication brand attitude weighted cohen sexual appeals nonverbal matching immediate helpers monkey do adult hispanics eating intention geographic proximity medical internet research mass communication

Notable Scholarly Works

Notable Federal Grants

Collaborators

Does It Matter Who’s at Risk?: Testing Message Framing and Narrative as Moderators of the Effects of Self-Referencing in Obesity Prevention Messages Targeting Hispanic Adults Living in the U.S.. Health Marketing Quarterly (2020)

John G. Wirtz

public healthself-referencing messagessocial marketinghealth communicationapplied social psychologyhealth promotionconsumer healthpreventive medicinehealth literacyrisk communicationmessage framinghealth preventionbehavioral nutritionobesity prevention messagepublic health nutritionhealth policy

A Systematic Analysis of Research Applying ‘Principles of Dialogic Communication’ to Organizational Websites, Blogs, and Social Media: Implications for Theory and Practice. Journal of Public Relations Research (2018)

John G. WirtzThais M. Zimbres

computer-mediated communicationorganization studiescommunicationorganizational communicationcommunication studiesdialogic communicationstructural featuressocial mediapublic relationscommunication theoryonline informationjournalismpublic relation strategy

The Effect of Exposure to Sexual Appeals in Advertisements on Memory, Attitude, and Purchase Intention: A Meta-Analytic Review. International Journal of Advertising (2017)

John G. WirtzJohnny V. SparksThais M. Zimbres

buying behaviorsmarketingconsumer researchsexual appealssex researchconsumer behaviourmarketing communicationsconsumer appealbrand attitudemarketing researchadvertisingconsumer attitudesweighted cohenbrandingbehavioral sciences

Does It Matter If I Feel Sorry or Sorry for You? Testing the Roles of Empathy and Sympathy as Mechanisms Driving Viewer Response to a Dramatic Ad. Communication Research Reports (2016)

John G. WirtzSela SarBrittany R. L. Duff

persuasioninterpersonal communicationnarrative adapplied social psychologynarrativepsychologyprosocial behaviorsocial psychologyemotionsemotional responsesempathyexperimental social psychologydramatic adroles sympathybehavioral sciences

Looking Backward, Looking Forward: A Systematic Review of 20 Years of Research and Commentary Published by J Ournal of a Dvertising E Ducation. Journal of Advertising Education (2016)

John G. WirtzJameson L. HayesYan Shan

learning sciencesteaching methodsperformance studieseducation researcheducationadvertising educationteamwork skillseducational psychologyeducational strategiesinvited commentariesteacher educationprofessional developmentinstructional designperformative teachingeducational theoryeducational researcheducational assessmenteducational practices

Testing Direct and Indirect Effects of Identity, Media Use, Cognitions, and Conversations on Self-Reported Physical Activity Among a Sample of Hispanic Adults. Health Communication (2016)

John G. WirtzZongyuan WangSupathida Kulpavarapos

hispanic adultsindirect effectshealth communicationcommunicationcommunication studiesapplied social psychologyphysical activitypsychologybehavioral researchself-report studiessocial psychologysocial identityself-reported physical activityidentity (social science)behavioral sciences

The Moderating Role of Mood and Personal Relevance on Persuasive Effects of Gain- and Loss-Framed Health Messages. Health Marketing Quarterly (2015)

John G. WirtzSela SarShreyas Ghuge

persuasionhealth communicationcommunicationaffecthealth messageapplied social psychologyhealth psychologypsychologyemotionspsychological bulletinaffective variablesexperimental social psychologyrisk communicationpersonal relevancemessage framing

The Effects of Narrative and Message Framing on Engagement and Eating Intention Among a Sample of Adult Hispanics. Journal of Nutrition Education and Behavior (2014)

John G WirtzSupathida Kulpavaropas

persuasioncommunicationhealth communicationcommunication studiesmessage framingapplied social psychologynarrativebehavioral researchconversation analysiscommunication researchadult hispanicssocial psychologyexperimental social psychologyhuman communicationapplied psychologyeating intentionbehavior change (public health)behavioral sciences

Talking With Us or at Us: How U.S. Religious Denominations Use Organizational Web Sites to Communicate With Their Constituents. Journal of Media and Religion (2013)

John G. WirtzPrisca S. NgondoPhilip Poe

web site visitorsorganizational web sitessocial computingcommunicationorganizational communicationmass communicationcommunication studiessocial webonline communitiessocial sciencessocial media sitessocial mediacommunication theorydigital mediumsonline informationcontent analysis

“Wait a Minute! I Didn’t Know That’s What You Thought”: A Case Study About Reaction to Whole Foods Market Ceo John Mackey’s Editorial About Healthcare Reform. DOAJ (DOAJ: Directory of Open Access Journals) (2012)

John G. Wirtz

health reformhealth communicationpolicy analysismarketingmarket researchhealth carepublic policyhealth administrationhealth policy initiativeconsumer healthhealth systems“ waithealth economicsfood policycase studieshealthcare innovationhealth policy

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John Wirtz

Associate Professor of Advertising

University of Illinois Urbana-Champaign

Affiliations

College of Media

John Wirtz is currently serving as a College Of Media Associate Professor of Advertising at University of Illinois Urbana-Champaign.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

John Wirtz

University of Illinois Urbana-Champaign

Associate Professor of Advertising

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

John G. Wirtz

John G. WirtzThais M. Zimbres

The Effect of Exposure to Sexual Appeals in Advertisements on Memory, Attitude, and Purchase Intention: A Meta-Analytic Review. International Journal of Advertising (2017)

John G. WirtzJohnny V. SparksThais M. Zimbres

Does It Matter If I Feel Sorry or Sorry for You? Testing the Roles of Empathy and Sympathy as Mechanisms Driving Viewer Response to a Dramatic Ad. Communication Research Reports (2016)

John G. WirtzSela SarBrittany R. L. Duff

Looking Backward, Looking Forward: A Systematic Review of 20 Years of Research and Commentary Published by J Ournal of a Dvertising E Ducation. Journal of Advertising Education (2016)

John G. WirtzJameson L. HayesYan Shan

Testing Direct and Indirect Effects of Identity, Media Use, Cognitions, and Conversations on Self-Reported Physical Activity Among a Sample of Hispanic Adults. Health Communication (2016)

John G. WirtzZongyuan WangSupathida Kulpavarapos

The Moderating Role of Mood and Personal Relevance on Persuasive Effects of Gain- and Loss-Framed Health Messages. Health Marketing Quarterly (2015)

John G. WirtzSela SarShreyas Ghuge

The Effects of Narrative and Message Framing on Engagement and Eating Intention Among a Sample of Adult Hispanics. Journal of Nutrition Education and Behavior (2014)

John G WirtzSupathida Kulpavaropas

Talking With Us or at Us: How U.S. Religious Denominations Use Organizational Web Sites to Communicate With Their Constituents. Journal of Media and Religion (2013)

John G. WirtzPrisca S. NgondoPhilip Poe

John G. Wirtz

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personal branding

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