P. Wesley Schultz

P. Wesley Schultz is a Distinguished Professor of Psychology at California State University, San Marcos. His research integrates social and environmental psychology, focusing on normative social influence, behavioral interventions for sustainability, and identity processes in STEM education. Recent publications examine the emotional power of descriptive norms in energy conservation, predictors of waste management in Indonesian coastal communities, and the role of multiple identities among underrepresented STEM students. His work has advanced understanding of how social norms drive pro-environmental behavior and how communal goal mismatches shape academic persistence. Schultz is recognized internationally for his contributions to applied social psychology and has collaborated extensively across global research networks.