Wesley Pollitte

Associate Professor

St. Edward's University

Affiliations

Department Of Marketing And Analytics

The Bill Munday School Of Business

Department Of Marketing, Operations, And Analytics

St. Edward's University

Wesley Pollitte is currently serving as a Marketing And Analytics Associate Professor at St. Edward'S University.

Honors

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Experiences

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Education

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Wesley Pollitte

St. Edward's University

Associate Professor

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marketing information technology electronic commerce communication behavioral sciences business user experience interaction design mass communication virtual reality digital marketing risk management qualitative research interactive marketing human-computer interaction digital mediums international business crisis management immersive technologies interactive storytelling online customer behavior consumer engagement marketing communications consumer attitudes retail technology perceptual deterrents green consumer management performance studies business research business analytics marketing strategy marketing research distribution (marketing) industrial marketing information science statistics marketing science market research higher education economics business intelligence statistical software business studies analytics

Notable Scholarly Works

Notable Federal Grants

Collaborators

Adopting Retail Technology in Crises: Integrating Tam and Prospect Theory Perspectives. International Journal of Retail & Distribution Management (2023)

Brigitte BurgessGallayanee YaoyuneyongWesley A. PollittePauline Sullivan

risk managementelectronic commerceretail technologyinformation technologyinternational businesscrisis managementbusiness

Perceptual Deterrents of the Green Consumer. Qualitative Market Research An International Journal (2022)

Melinda A. McLellandJamye FosterWesley Pollitte

marketingconsumer attitudesgreen consumerqualitative researchperceptual deterrents

An Integrated Model of Digital Marketing Curriculum Design. Marketing Education Review (2021)

Effective Resource Deployment in Digital Marketing Education. Marketing Education Review (2018)

Virtual Dressing Room Media, Buying Intention and Mediation. Journal of Research in Interactive Marketing (2018)

Gallayanee Starwind YaoyuneyongWesley A. PollitteJamye K. FosterLeisa R. Flynn

marketingdigital marketinginteractive marketingcommunicationinteraction designelectronic commercemass communicationimmersive technologiesinformation technologymarketing communicationshuman-computer interactioninteractive storytellinguser experiencedigital mediumsonline customer behaviorvirtual realityconsumer engagementbehavioral sciences

Materialism, Status Consumption, and Market Involved Consumers. Psychology and Marketing (2016)