Faculty

Institution

Unit

Venue

Wei-Kang Kao

Assistant Professor of Marketing

University of Southern Maine

Affiliations

College of Arts, Humanities, and Social Sciences

College of Management and Human Service

Service Of College Of Management And Human

School of Business

Department Of Accounting And Finance

Department Of Finance And Accounting

Service Of College Of Management And Human

Department Of Business

School Of Business

University of Southern Maine

Wei-kang Kao is currently serving as a College Of Arts, Humanities, And Social Sciences Assistant Professor of Marketing at University of Southern Maine.

Honors

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Experiences

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Education

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Wei-Kang Kao

University of Southern Maine

Assistant Professor of Marketing

You can click a keyword to filter the displayed items

marketing communication services marketing consumer behaviour service management tourism digital marketing hospitality marketing hospitality management consumer research interactive marketing digital mediums social distancing technology business customer satisfaction human behavior social influence mass communication electronic commerce distance education applied social psychology tourism management technology acceptance models hospitality service environments customer experience buying behaviors online customer behavior customer participation service recovery food service service interaction service quality digital entertainment user-generated content educational entertainment consumer engagement service research deception detection risk communication limited-service restaurants customer type live‐streaming shopping robotic service failures customer motivation service robot adoption chatbot service usage

Notable Scholarly Works

Notable Federal Grants

Collaborators

Service Robot Adoption in Hospitality: A Social Influence Perspective. Cornell Hospitality Quarterly (2026)

marketingtourismhospitality marketingservices marketingservice robot adoptionsocial sciencesservice researchsocial influence

Buyer or Watcher? Exploring the Role of Customer Type in Live‐Streaming Shopping. Journal of Consumer Behaviour (2025)

marketingdigital marketinginteractive marketingcustomer participationconsumer behaviourelectronic commercecustomer typelive‐streaming shoppingdigital mediumsconsumer researchcustomer experienceonline customer behaviorcustomer satisfactionbusinessbuying behaviors

Customer Motivation and Engagement in Entertainment Versus Education Types of Live‐Streaming. International Journal of Consumer Studies (2025)

marketingdigital marketinginteractive marketingcommunicationconsumer behaviourconsumer engagementdigital mediumsconsumer researchdigital entertainmentuser-generated contentcustomer motivationdistance educationeducational entertainment

Is Compensation Necessary to Recover Robotic Service Failures? the Role of Attribution and Rapport in Restaurants. International Journal of Contemporary Hospitality Management (2025)

service qualitymarketingmanagementrobotic service failuresfood serviceservice interactionservice recoveryservices marketinghuman behaviorhospitality managementservice management

Service Robots in Full- and Limited-Service Restaurants: Extending Technology Acceptance Model. Journal of Hospitality and Tourism Management (2022)

Wei-Kang KaoYu-Shan (Sandy) Huang

technologytechnology acceptance modelstourism managementhospitalityhospitality marketingtourismhospitality managementlimited-service restaurantsservice management

The Effect of Fear and Social Distancing on Chatbot Service Usage During a Pandemic: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2022)

Yu-Shan Sandy HuangWei-Kang Kao

marketingcommunicationconsumer behaviourmass communicationchatbot service usagedeception detectionsocial distancingrisk communicationapplied social psychologybehavioral sciences

Chatbot Service Usage During a Pandemic: Fear and Social Distancing. Service Industries Journal (2021)

Yu-Shan (Sandy) HuangWei-Kang Kao

communicationservices marketingsocial distancingservice environmentsservice management

1
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Wei-Kang Kao

Assistant Professor of Marketing

University of Southern Maine

Affiliations

College of Arts, Humanities, and Social Sciences

College of Management and Human Service

Service Of College Of Management And Human

School of Business

Department Of Accounting And Finance

Department Of Finance And Accounting

Service Of College Of Management And Human

Department Of Business

School Of Business

University of Southern Maine

Wei-kang Kao is currently serving as a College Of Arts, Humanities, And Social Sciences Assistant Professor of Marketing at University of Southern Maine.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Wei-Kang Kao

University of Southern Maine

Assistant Professor of Marketing

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Service Robot Adoption in Hospitality: A Social Influence Perspective. Cornell Hospitality Quarterly (2026)

marketingtourismhospitality marketingservices marketingservice robot adoptionsocial sciencesservice researchsocial influence

Buyer or Watcher? Exploring the Role of Customer Type in Live‐Streaming Shopping. Journal of Consumer Behaviour (2025)

Customer Motivation and Engagement in Entertainment Versus Education Types of Live‐Streaming. International Journal of Consumer Studies (2025)

Is Compensation Necessary to Recover Robotic Service Failures? the Role of Attribution and Rapport in Restaurants. International Journal of Contemporary Hospitality Management (2025)

service qualitymarketingmanagementrobotic service failuresfood serviceservice interactionservice recoveryservices marketinghuman behaviorhospitality managementservice management

Service Robots in Full- and Limited-Service Restaurants: Extending Technology Acceptance Model. Journal of Hospitality and Tourism Management (2022)

Wei-Kang KaoYu-Shan (Sandy) Huang

technologytechnology acceptance modelstourism managementhospitalityhospitality marketingtourismhospitality managementlimited-service restaurantsservice management

The Effect of Fear and Social Distancing on Chatbot Service Usage During a Pandemic: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2022)

Yu-Shan Sandy HuangWei-Kang Kao

marketingcommunicationconsumer behaviourmass communicationchatbot service usagedeception detectionsocial distancingrisk communicationapplied social psychologybehavioral sciences

Chatbot Service Usage During a Pandemic: Fear and Social Distancing. Service Industries Journal (2021)

Yu-Shan (Sandy) HuangWei-Kang Kao

communicationservices marketingsocial distancingservice environmentsservice management

1
10 / page