Faculty

Institution

Unit

Venue

Walker, Kristen L.

California State University--Northridge

Affiliations

David Nazarian College of Business & Economics

NoneWalker, Kristen L. is currently serving as a David Nazarian College Of Business & Economics faculty at California State University--Northridge.

Honors

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Experiences

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Education

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Walker, Kristen L.

California State University--Northridge

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marketing consumer research communication consumer behaviour technology public policy digital marketing mass communication information policy interactive marketing data privacy trust social media independent studies educational technology technology law information technology digital mediums narrative electronic commerce privacy issues information privacy public integrity government information engineering optimization usable privacy information management decision science human decision process human-computer interaction government transparency trust privacy data optimization public policy research online education technology integration responsible data management data governance data practices data literacy digital culture digital society medium change digital nudging brand equity viral marketing brand awareness economy marketing consumption system consumer culture higher education management faculty professional development organization science organizational culture social organization technology acceptance models consumerism consumer choice consumer attitudes consumer science looking glass innovative technologies social media responsibility ai-driven technology compulsory technology adoption student privacy problem consumer information data-driven decision making digital vigilantism consumer voice understanding viral content taiwan night market academic outcomes business students organization size organizational social performance

Notable Scholarly Works

Notable Federal Grants

Collaborators

Beyond the Drug Label: Regulatory‐Induced Complexities in Health Information. Journal of Consumer Affairs (2026)

medical internet researchsubstance abusehealth informaticsregulatory considerationharm reductiondrug labelhealth policypublic health ethicsdrug intelligencepublic healthhealth information sciencedrug information systemhealth communication

EDITORIAL: Marketing and Consumer Research at the Intersection of Services and Public Policy. Journal of Services Marketing (2025)

marketing researchmarketingpublic policymarketing theoryservices marketingconsumer researchmarketing sciencepublic managementmarket researchsocial marketingconsumer behaviour

From Search to Support: The Role of Ugc in Stigmatized Consumers’ Mental Health Treatment Journeys. Journal of Services Marketing (2025)

psychiatryapplied social psychologymental health interventionscommunity mental healthstigmamental healthcommunity psychologypsychologylgbt healthstigmatized consumers

Health Data Privacy and Consumer Norm Concessions: Negotiating Privacy Through Tiered Transparency. Journal of the Association for Consumer Research (2025)

privacy issueshealth data privacypublic policyinformation policypublic health ethicsconsumer norm concessionsdata privacypublic healthinformation privacyhealth insurance

AI-Driven Technology and Privacy: The Value of Social Media Responsibility. Journal of Research in Interactive Marketing (2024)

Kristen L. WalkerGeorge R. Milne

digital marketingmarketingsocial media responsibilitysocial mediaai-driven technologyinteractive marketingtechnologymass communicationartificial intelligencecommunicationinformation technologyinformation science

Folklore as a Frame for Understanding Ugc: Pharma Folklore From Youtube Reflections on Psychiatric Drugs for Depression. Journal of Marketing Management (2023)

psychiatrynarrativefolklore traditionyoutube reflectionspsychiatric drugsmental healthfolklore studiespsychiatric researchdepressionpsychologypharma folklore

Compulsory Technology Adoption and Adaptation in Education: A Looming Student Privacy Problem. Journal of Consumer Affairs (2022)

technology lawcompulsory technology adoptiononline educationtechnologytechnology integrationeducationindependent studieseducational technologyusable privacystudent privacy problem

Digital Exchange Compromises: Teetering Priorities of Consumers and Organizations at the Iron Triangle. Journal of Consumer Affairs (2022)

digital marketingiron trianglemarketingelectronic marketplacesdigital exchange compromisesconsumer researchinteractive marketingbusinessonline customer behaviornegotiationelectronic commerceconsumer behaviour

Fanning the Flames: Understanding Viral Content After Brand Transgressions. Journal of Consumer Marketing (2022)

digital marketingmarketingsocial mediabrandingunderstanding viral contentbrand equityviral marketingconsumer researchinteractive marketingbrand awareness

Connecting With the Future: The Role of Science Fiction Movies in Helping Consumers Understand Privacy‐Technology Trade‐Offs. Journal of Consumer Affairs (2021)

George R. MilneBegum KaplanKristen L. WalkerLarry Zacharias

marketingnarrativetechnology acceptance modelsconsumerismpersuasionscience fiction moviesprivacy-technology trade-offsmass communicationconsumer choiceconsumer attitudescinemaconsumer researchcommunicationconsumer sciencefilmpopular mediumelectronic commerceconsumer behaviour

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Walker, Kristen L.

California State University--Northridge

Affiliations

David Nazarian College of Business & Economics

NoneWalker, Kristen L. is currently serving as a David Nazarian College Of Business & Economics faculty at California State University--Northridge.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Walker, Kristen L.

California State University--Northridge

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Beyond the Drug Label: Regulatory‐Induced Complexities in Health Information. Journal of Consumer Affairs (2026)

EDITORIAL: Marketing and Consumer Research at the Intersection of Services and Public Policy. Journal of Services Marketing (2025)

marketing researchmarketingpublic policymarketing theoryservices marketingconsumer researchmarketing sciencepublic managementmarket researchsocial marketingconsumer behaviour

From Search to Support: The Role of Ugc in Stigmatized Consumers’ Mental Health Treatment Journeys. Journal of Services Marketing (2025)

psychiatryapplied social psychologymental health interventionscommunity mental healthstigmamental healthcommunity psychologypsychologylgbt healthstigmatized consumers

Health Data Privacy and Consumer Norm Concessions: Negotiating Privacy Through Tiered Transparency. Journal of the Association for Consumer Research (2025)

privacy issueshealth data privacypublic policyinformation policypublic health ethicsconsumer norm concessionsdata privacypublic healthinformation privacyhealth insurance

AI-Driven Technology and Privacy: The Value of Social Media Responsibility. Journal of Research in Interactive Marketing (2024)

Kristen L. WalkerGeorge R. Milne

Folklore as a Frame for Understanding Ugc: Pharma Folklore From Youtube Reflections on Psychiatric Drugs for Depression. Journal of Marketing Management (2023)

psychiatrynarrativefolklore traditionyoutube reflectionspsychiatric drugsmental healthfolklore studiespsychiatric researchdepressionpsychologypharma folklore

Compulsory Technology Adoption and Adaptation in Education: A Looming Student Privacy Problem. Journal of Consumer Affairs (2022)

technology lawcompulsory technology adoptiononline educationtechnologytechnology integrationeducationindependent studieseducational technologyusable privacystudent privacy problem

Digital Exchange Compromises: Teetering Priorities of Consumers and Organizations at the Iron Triangle. Journal of Consumer Affairs (2022)

Fanning the Flames: Understanding Viral Content After Brand Transgressions. Journal of Consumer Marketing (2022)

digital marketingmarketingsocial mediabrandingunderstanding viral contentbrand equityviral marketingconsumer researchinteractive marketingbrand awareness

Connecting With the Future: The Role of Science Fiction Movies in Helping Consumers Understand Privacy‐Technology Trade‐Offs. Journal of Consumer Affairs (2021)

George R. MilneBegum KaplanKristen L. WalkerLarry Zacharias

1
2
10 / page