Faculty

Institution

Unit

Venue

Terence L. Holmes

Murray State University

Affiliations

Arthur J. Bauernfeind College of Business

Department Of Management, Marketing, Business Administration And Logistics And Supply Chain Management

Murray State University

NoneTerence L. Holmes is currently serving as a Arthur J. Bauernfeind College Of Business faculty at Murray State University.

Honors

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Experiences

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Education

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Terence L. Holmes

Murray State University

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marketing business service management management information management customer journey analysis customer experience education organizational behavior organizational communication group process online customer behavior customer service challenges human resource management cooperation human performance community engagement community-engaged research social relations applied social psychology behavioral research human resources vocational behavior group decision human relations counseling psychology higher education professional development organization studies geographical information science business studies learning analytics employee attitudes job performance job analysis group communication communication strategies remote collaboration collaborative learning advanced information system commitment model information system planning business information systems geographic information retrieval spatial information systems geographic analytics marketing analytics online learning market behavior electronic auctions sale research relationship marketing service quality customer relationship management sustainable retailing job perceptions communication exercise improve team performance edi collaboration interorganizational information systems system characteristics marketing curriculum marketing classes vague language avoidance motivations buyer-seller relationships one better customer service omnichannel retailing customer journey digital-first context

Notable Scholarly Works

Notable Federal Grants

Collaborators

Omnichannel Retailing: An Exploratory Study of Limiting the Customer Journey in a Digital-First Context. DigitalCommons - Kennesaw State University (Kennesaw State University) (2025)

digital marketingcustomer satisfactionmarketingsustainable retailingcustomer journey analysisomnichannel retailingcustomer experienceservice managementcustomer journeyconsumer researchinteractive marketingbusinessonline customer behaviordigital-first contextelectronic commerceconsumer behaviour

Better Customer Service. (2021)

customer satisfactionmarketingquality managementbetter customer serviceservice qualityservices marketingservice managementcustomer relationship managementinteractive marketingbusinessmarketing strategyhospitality marketing

Customer Service Challenges in Omni-Channel Retailing—an Exploratory Study of Vague Language in Retailer Customer Service Policies. DigitalCommons - Kennesaw State University (Kennesaw State University) (2020)

marketingcustomer journey analysisdistribution (marketing)services marketingservice managementcustomer experiencemarketing sciencebusinessvague languagecustomer service challenges

Better Communication = Better Teams: A Communication Exercise to Improve Team Performance. IEEE Transactions on Professional Communication (2016)

group communicationmanagementorganizational behaviorcooperationgroup processperformance studiescommunication exerciseimprove team performancecommunicationhuman performanceorganizational communicationgroup decisioncommunication strategies

Customer Service Challenges in Omni-Channel Retailing. DigitalCommons - Kennesaw State University (Kennesaw State University) (2016)

customer satisfactionmarketingcustomer journey analysisservices marketingservice managementcustomer experienceinteractive marketingbusinesscustomer service challengeselectronic commerce

RACERGISONLINE: Enhancing Learning in Marketing Classes With Web-Based Business Gis. Marketing Education Review (2014)

digital marketingbusiness studiesmarketingexperiential learninginformation managementcomputing educationmarketing analyticseducationlearning analyticsinteractive marketingonline learningmarketing classes

Interorganizational Information Systems and Business-To-Business Relationships: System Characteristics, Assistance, Performance, Satisfaction, and Commitment Model. Journal of Marketing Channels (2012)

management information systemsinformation managementmanagementadvanced information systembusiness intelligenceservice managementcommitment modelinterorganizational information systemssystem characteristicsbusinessinformation system planningbusiness information systemsorganization studies

Integrating Geographic Information Systems (Gis) Into the Marketing Curriculum. Marketing Education Review (2007)

marketinginformation managementmarketing curriculumgeographical information sciencegeographic information retrievalgeographic information systemsspatial information systemsspatial analysisgeographic analytics

Approach and Avoidance Motivations in Online Auctions. International Journal of Internet Marketing and Advertising (2006)

behavioral economicsmarketingmarket designmarket behaviormarket (economics)avoidance motivationsconsumer researchbehavioral decision makingelectronic auctionsbusinessonline customer behaviorinternet economicselectronic commerce

Effects of Job Perceptions on Job Behaviors. Industrial Marketing Management (2002)

Terence L HolmesRajesh Srivastava

applied social psychologybehavioral researchorganizational behavioremployee attitudesjob performancejob analysishuman resourcesbehavioral sciencesjob perceptionshuman resource managementvocational behavior

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Terence L. Holmes

Murray State University

Affiliations

Arthur J. Bauernfeind College of Business

Department Of Management, Marketing, Business Administration And Logistics And Supply Chain Management

Murray State University

NoneTerence L. Holmes is currently serving as a Arthur J. Bauernfeind College Of Business faculty at Murray State University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Terence L. Holmes

Murray State University

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Omnichannel Retailing: An Exploratory Study of Limiting the Customer Journey in a Digital-First Context. DigitalCommons - Kennesaw State University (Kennesaw State University) (2025)

Better Customer Service. (2021)

marketingcustomer journey analysisdistribution (marketing)services marketingservice managementcustomer experiencemarketing sciencebusinessvague languagecustomer service challenges

Better Communication = Better Teams: A Communication Exercise to Improve Team Performance. IEEE Transactions on Professional Communication (2016)

Customer Service Challenges in Omni-Channel Retailing. DigitalCommons - Kennesaw State University (Kennesaw State University) (2016)

customer satisfactionmarketingcustomer journey analysisservices marketingservice managementcustomer experienceinteractive marketingbusinesscustomer service challengeselectronic commerce

RACERGISONLINE: Enhancing Learning in Marketing Classes With Web-Based Business Gis. Marketing Education Review (2014)

Integrating Geographic Information Systems (Gis) Into the Marketing Curriculum. Marketing Education Review (2007)

Approach and Avoidance Motivations in Online Auctions. International Journal of Internet Marketing and Advertising (2006)

Effects of Job Perceptions on Job Behaviors. Industrial Marketing Management (2002)

Terence L HolmesRajesh Srivastava

1
2
10 / page