Sun, Qin

California State University--Northridge

Affiliations

David Nazarian College of Business & Economics

David Nazarian College of Business and Economics

Department Of Marketing

NoneSun, Qin is currently serving as a David Nazarian College Of Business & Economics faculty at California State University--Northridge.

Honors

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Experiences

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Education

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Sun, Qin

California State University--Northridge

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marketing education value theory educational technology online learning business educational research consumer behaviour learning sciences educational strategies higher education adaptive learning international marketing online education interactive learning marketing theory perceived value management organizational behavior human resource management ethics human relations applied philosophy business ethics ethical theory educational assessment learning analytics interactive marketing electronic commerce consumer research educational psychology distance education organizational commitment applied ethics value creation ethical investment brand equity educational data mining customer loyalty consumer engagement digital learning shareholder value moral foundations confucian ethics interactive digital textbook latin america revisit intention destination branding personal cultural orientation adaptive teaching decision-making factors purchase intention mobile promotion publication tips indian students brand quality

Notable Scholarly Works

Notable Federal Grants

Collaborators

Consumer Confusion: Examining Emoji Use in Online Communication. Internet Research (2025)

Examining Value Co-Creation in Branded Mobile Apps: A Critical Analysis of Its Antecedents and Outcomes. Journal of Marketing Analytics (2025)

The Serial Effects of Value in Use on Consumer Brand Engagement, Perceived Brand Quality, Brand Loyalty, and Continuance Intention Toward Branded Mobile Apps. Journal of Marketing Analytics (2025)

marketingdigital marketinginteractive marketingbrandingconsumer behaviourelectronic commercebrand qualityvalue theoryconsumer researchconsumer brand engagementcustomer loyaltybusinessserial effectsconsumer engagement

Crafting Excellence: Publication Tips From the Editors of Journal of Global Marketing. Journal of Global Marketing (2024)

Weng Marc LimDana LascuShiri GandhiBipul KumarTarek MadyQin SunAjay K. Manrai

marketingglobalizationinternational marketingpublication tipsjournalism

Student Engagement and Class Satisfaction in an Undergraduate Marketing Course: A 5-Year Longitudinal Study. Marketing Education Review (2024)

Customer Service Brand Engagement Among International Students: The Roles of Preferred University Brand Attainment. Journal of Applied Marketing Theory (2023)

Thuy NguyenQin SunGopala Ganesh

international studentsmarketingservices marketing

Motivational Intricacies Behind Volunteerism. The Journal of Marketing Theory and Practice (2023)

Audhesh K. PaswanRajasree K. RajammaQin SunRetno Tanding Suryandari

marketingmotivational intricaciesmotivationmarketing theorybehavioral sciences

Examining Scarcity in Mobile Promotion and Purchase Intention: The Role of Location. The Journal of Marketing Theory and Practice (2021)

Qin SunRajasree K. RajammaDeborah D. HeisleyMahmoud A. Soliman