Faculty

Institution

Unit

Venue

Silvia L. Martin

California State University, Los Angeles

Affiliations

California State University, Los Angeles

College of Business and Economics

Department Of Economics

Department Of Marketing

College of Engineering, Computer Science, and Technology

School Of Business And Economics

Department Of Marketing

Rongxiang Xu College of Health and Human Services

Services Of Rongxiang Xu College Of Health And Human

School Of Kinesiology

NoneSilvia L. Martin is currently serving as a California State University, Los Angeles faculty at California State University, Los Angeles.

Honors

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Experiences

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Education

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Silvia L. Martin

California State University, Los Angeles

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business management marketing international business strategic management business strategy entrepreneurship international entrepreneurship international business strategy communication venture capital marketing strategy human resource management organizational behavior technology transfer business venturing global strategy business research international management interactive marketing marketing science competitive advantage entrepreneurship research firm performance work attitudes employee attitudes strategy international economics knowledge management organization studies business excellence entrepreneurial behavior management decisions business ethics small business management entrepreneurial innovation internationalization innovation management entrepreneurial phenomenon corporate sustainability corporate social performance social accounting small business economics job satisfaction corporate compliance negotiation theory food authenticity consumer choice consumer attitudes social medium data social medium monitoring carbon accounting carbon emission trading emission reduction digital transformation digital skill digital economy e-society digitalization marketing management marketing capabilities competitive intensity entrepreneurial orientation moderation effect technological turbulence mediation role positional advantage born global firms contingent effect performance determinants polychronicity organizational capabilities corporate frugality service advantage empirical inquiry service capabilities epistemological foundations

Notable Scholarly Works

Notable Federal Grants

Collaborators

Publicité Digitale Et Empreinte Carbone: Comment Concilier Performance Et Durabilité ?. (2025)

technologycommunicationpublicité digitale etinformation technologyinternet economicse-societydigital transformationinformation managementdigital mediumsdigital skilltechnology transferpublic relationsbusinessdigital economyinformation sciencedigitalization

Emission-Smart Advertising: Balancing Performance With Co2 Emissions in Digital Advertising. Technological Forecasting and Social Change (2024)

carbon accountingmarketingdigital marketinginteractive marketingcommunicationemission reductionadvertisingcarbon footprintcarbon emission tradingemission-smart advertisinggreenhouse gas control

The Role of I-Deals Negotiated by Small Business Managers in Job Satisfaction and Firm Performance: Do Company Ethics Matter?. Journal of Business Research (2023)

managementjob satisfactioncorporate complianceorganizational behaviorfirm performancesmall business managementsmall business economicsnegotiationsmall business managersbusinesshuman resource managementnegotiation theorymanagement decisionsbusiness ethics

When Your Supporters Become Your Opponents: Exploring the Unintended Effects of Parodies on Social Media Engagement. Psychology and Marketing (2023)

political behaviorpublic opinioncommunicationsocial medium monitoringsocial media engagementmass communicationonline informationdigital mediumssocial mediaamerican humorsocial sciencesmedia studiessocial medium datapolitical communicationunintended effects

Key Factors That Influence Consumer Preferences for Natural‐Hyped Products. Psychology and Marketing (2022)

food authenticitymarketingconsumer choiceinteractive marketingmarketing scienceconsumer behaviourkey factorsconsumer attitudesconsumer researchmarket researchmarketing researchbehavioral sciences

Determinants of Employee Attitudes Toward Corporate Social Responsibility Programs--Model. PsycTESTS Dataset (2021)

managementemployee attitudeshuman resourcesorganizational behaviorsocial responsibilitybusinesswork attitudeshuman resource managementcorporate social responsibility

Trends in Marketing Capabilities (Tendencias En Capacidades De Marketing). SSRN Electronic Journal (2021)

marketing strategymarketingindustrial marketingmarketing sciencehistory of marketingstrategic managementmarketing researchbusinessbusiness strategymarketing management

Employees’ Attitudes Toward Corporate Social Responsibility Programs: The Influence of Corporate Frugality and Polychronicity Organizational Capabilities. Journal of Business Research (2020)

managementcorporate social performancework attitudesemployee attitudespolychronicity organizational capabilitiesbusiness excellenceorganizational behaviororganization studiescorporate sustainabilitycorporate frugalitysocial responsibilitysocial accountingbusinesscorporate governancehuman resource managementcorporate social responsibility

Explaining Performance Determinants: A Knowledge Based View of International New Ventures. Journal of Business Research (2019)

Silvia L. MartinRajshekhar (Raj) G. Javalgi

entrepreneurshipinternational financeinternational businessknowledge managementventure capitalinternational economicsbusiness researchentrepreneurial phenomenonstrategic managementinternational entrepreneurshipinternational business strategyrisk managementperformance determinantsentrepreneurship researchbusinessmanagementfirm performanceinternational managementperformance studies

Marketing Capabilities and International New Venture Performance: The Mediation Role of Marketing Communication and the Moderation Effect of Technological Turbulence. Journal of Business Research (2019)

entrepreneurshipventure capitalmarketing strategymarketingmediation roletechnological turbulenceinternational businesstechnology transferstrategic managementbusiness venturingglobal strategyinternational entrepreneurshipcompetitive advantagebusinessbusiness strategymoderation effect

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Silvia L. Martin

California State University, Los Angeles

Affiliations

California State University, Los Angeles

College of Business and Economics

Department Of Economics

Department Of Marketing

College of Engineering, Computer Science, and Technology

School Of Business And Economics

Department Of Marketing

Rongxiang Xu College of Health and Human Services

Services Of Rongxiang Xu College Of Health And Human

School Of Kinesiology

NoneSilvia L. Martin is currently serving as a California State University, Los Angeles faculty at California State University, Los Angeles.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Silvia L. Martin

California State University, Los Angeles

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Publicité Digitale Et Empreinte Carbone: Comment Concilier Performance Et Durabilité ?. (2025)

Emission-Smart Advertising: Balancing Performance With Co2 Emissions in Digital Advertising. Technological Forecasting and Social Change (2024)

carbon accountingmarketingdigital marketinginteractive marketingcommunicationemission reductionadvertisingcarbon footprintcarbon emission tradingemission-smart advertisinggreenhouse gas control

The Role of I-Deals Negotiated by Small Business Managers in Job Satisfaction and Firm Performance: Do Company Ethics Matter?. Journal of Business Research (2023)

When Your Supporters Become Your Opponents: Exploring the Unintended Effects of Parodies on Social Media Engagement. Psychology and Marketing (2023)

Key Factors That Influence Consumer Preferences for Natural‐Hyped Products. Psychology and Marketing (2022)

food authenticitymarketingconsumer choiceinteractive marketingmarketing scienceconsumer behaviourkey factorsconsumer attitudesconsumer researchmarket researchmarketing researchbehavioral sciences

Determinants of Employee Attitudes Toward Corporate Social Responsibility Programs--Model. PsycTESTS Dataset (2021)

managementemployee attitudeshuman resourcesorganizational behaviorsocial responsibilitybusinesswork attitudeshuman resource managementcorporate social responsibility

Trends in Marketing Capabilities (Tendencias En Capacidades De Marketing). SSRN Electronic Journal (2021)

marketing strategymarketingindustrial marketingmarketing sciencehistory of marketingstrategic managementmarketing researchbusinessbusiness strategymarketing management

Employees’ Attitudes Toward Corporate Social Responsibility Programs: The Influence of Corporate Frugality and Polychronicity Organizational Capabilities. Journal of Business Research (2020)

Explaining Performance Determinants: A Knowledge Based View of International New Ventures. Journal of Business Research (2019)

Silvia L. MartinRajshekhar (Raj) G. Javalgi

1
2
10 / page