Faculty

Institution

Unit

Venue

Sha Yang

Ernest Hahn Professor of Marketing Professor of Marketing

University of Southern California

Affiliations

College of Letters, Arts and Sciences

Humanities

East Asian Studies Center

Sha Yang is currently serving as a College Of Letters, Arts And Sciences Ernest Hahn Professor of Marketing Professor of Marketing at University of Southern California.

Honors

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Experiences

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Education

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Sha Yang

University of Southern California

Ernest Hahn Professor of Marketing Professor of Marketing

You can click a keyword to filter the displayed items

marketing materials science chemistry nanotechnology nanomaterials nanoclusters nanoparticle research economics nanoparticles nanostructure synthesis marketing science material chemistry marketing research transition metal chemistry social science research branding catalysis crystal engineering search engine marketing metallic nanomaterials surface science crystal growth structural concrete coordination chemistry chemical sciences energy chemistry nanoscale chemistry search engine advertising management science sustainable chemistry surface nanotechnology choice models self-healing materials preference modeling catalytic materials sponsored search advertising fluorescence atomic spectroscopy quantum chemistry surface functionalization catalytic applications catalytic process surface chemistry cluster science catalyst activation nanocrystalline materials catalyst preparation empirical analysis bayesian analysis atomic fluorescence spectroscopy surface reactivity nanoscale science graphene-based nano-antennas graphene nanomeshes ultra-high-performance concrete buying behaviors atomic precision simultaneous demand electronic markets search advertising online customer behavior customer reviews preference learning laser ablation surface modification click chemistry molecular imprinting interdependent consumer preferences gold nanoclusters consumer learning crystallization-induced emission enhancement precise atomic structure photoluminescent metal nanoclusters copt nanocatalysts ammonia borane dramatic synergy internet advertising online advertising consumer research competition (economics) consumer behaviour interactive marketing online gaming digital marketing electronic commerce content marketing advertising journalism social medium marketing

Notable Scholarly Works

Notable Federal Grants

Collaborators

Dynamic Tracking and Photocatalytic Performance of Single CD Atom Re‐Doping. Small Methods (2025)

energy chemistryphotoelectrochemistryphotocatalysisphysical chemistrydynamic trackingmaterial chemistryphotochemistryinorganic photochemistrychemistryapplied physics

Estimation of Heterogeneous Treatment Effects in Network-Based Quasi-Experiments. (2025)

causal inferencestatistical methodologynetwork scienceglobal networksquasi-experimentsheterogeneous treatment effectsstatistical inferenceapplied statisticstreatment effectsnetwork analysisstatistics

A Single-Gold-Atom Addition Regulates Sharp Redshift in the Fluorescence of Atomically Precise Nanoclusters. Nanoscale (2024)

biophysicssingle-molecule detectionnanoclusterssharp redshiftluminescencephysicsprecise nanoclusterssingle-gold-atom additionatomic physicsnanoparticle researchfluorescenceatomic fluorescence spectroscopy

The Clock is Ticking: How the Logistics Service Time Affects Customer Product Returns and Repurchases. (2024)

Jisu CaoSha YangChunmian GeZhi Yang

purchasingcustomer product returnslogistics servicelogistics service timelogistics

Understanding the Impact of Reviews on Consumer Product Choices Under Negotiated Pricing. Management Science (2024)

Jisu CaoSha Yang

consumer product choicesinformation sciencemanagementmanagement sciencemarketing

CD Atom Goes Into the Interior of Cluster Induced by Directional Consecutive Assembly of Tetrahedral Units on an Icosahedron Kernel. Journal of the American Chemical Society (2023)

cluster sciencecrystal structuresdirectional consecutive assemblyself-assemblymolecular crystalscrystal researchphysicspolyhedroncrystallographyelectron configurationapplied physicscd atom goesicosahedron kernel

Differential Effects of Multidimensional Review Evaluations on Product Sales for Mainstream vs. Niche Products. MIS Quarterly (2023)

Xin ZhengJisu CaoYili HongSha YangXingyao Ren

performance evaluationmultidimensional review evaluationsdifferential effectsproduct salesmarketing

Separating Substitution and Psychological Effects of Price With a Two-Step Conjoint Approach: Application to Luxury Goods. International Journal of Research in Marketing (2023)

Yao (Alex) YaoSha YangK. Sudhir

valuationinternational marketingmarketingpsychological effects

Understanding Whether and How Fast Delivery Affects Product Returns and Fast Return-Handling Affects Customer Retention. SSRN Electronic Journal (2023)

Jisu CaoSha YangChunmian Ge

social sciencessocial science researchmarketing

A Dehydration Kinetic Model of Calcium Silicate Hydrates at High Temperature. Structural Concrete (2022)

high temperaturechemical engineeringphysical chemistrychemical kineticsnatural gas hydratescalcium silicate hydratesheat mass transfernatural gas hydrate systemchemistrythermodynamicsgas hydratesdehydration kinetic model

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Sha Yang

Ernest Hahn Professor of Marketing Professor of Marketing

University of Southern California

Affiliations

College of Letters, Arts and Sciences

Humanities

East Asian Studies Center

Sha Yang is currently serving as a College Of Letters, Arts And Sciences Ernest Hahn Professor of Marketing Professor of Marketing at University of Southern California.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Sha Yang

University of Southern California

Ernest Hahn Professor of Marketing Professor of Marketing

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Dynamic Tracking and Photocatalytic Performance of Single CD Atom Re‐Doping. Small Methods (2025)

energy chemistryphotoelectrochemistryphotocatalysisphysical chemistrydynamic trackingmaterial chemistryphotochemistryinorganic photochemistrychemistryapplied physics

Estimation of Heterogeneous Treatment Effects in Network-Based Quasi-Experiments. (2025)

causal inferencestatistical methodologynetwork scienceglobal networksquasi-experimentsheterogeneous treatment effectsstatistical inferenceapplied statisticstreatment effectsnetwork analysisstatistics

A Single-Gold-Atom Addition Regulates Sharp Redshift in the Fluorescence of Atomically Precise Nanoclusters. Nanoscale (2024)

The Clock is Ticking: How the Logistics Service Time Affects Customer Product Returns and Repurchases. (2024)

Jisu CaoSha YangChunmian GeZhi Yang

purchasingcustomer product returnslogistics servicelogistics service timelogistics

Understanding the Impact of Reviews on Consumer Product Choices Under Negotiated Pricing. Management Science (2024)

Jisu CaoSha Yang

consumer product choicesinformation sciencemanagementmanagement sciencemarketing

CD Atom Goes Into the Interior of Cluster Induced by Directional Consecutive Assembly of Tetrahedral Units on an Icosahedron Kernel. Journal of the American Chemical Society (2023)

Differential Effects of Multidimensional Review Evaluations on Product Sales for Mainstream vs. Niche Products. MIS Quarterly (2023)

Xin ZhengJisu CaoYili HongSha YangXingyao Ren

performance evaluationmultidimensional review evaluationsdifferential effectsproduct salesmarketing

Separating Substitution and Psychological Effects of Price With a Two-Step Conjoint Approach: Application to Luxury Goods. International Journal of Research in Marketing (2023)

Yao (Alex) YaoSha YangK. Sudhir

valuationinternational marketingmarketingpsychological effects

Understanding Whether and How Fast Delivery Affects Product Returns and Fast Return-Handling Affects Customer Retention. SSRN Electronic Journal (2023)

Jisu CaoSha YangChunmian Ge

social sciencessocial science researchmarketing

A Dehydration Kinetic Model of Calcium Silicate Hydrates at High Temperature. Structural Concrete (2022)

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Similar Faculty Members

M. El-Shall

Institution

Virginia Commonwealth University

nanoparticle

nanotechnology

Richard L. Brutchey

Institution

University of Southern California

industrial catalysis

sustainable chemistry

Talat S. Rahman

Institution

University of Central Florida

density functional theory

functional materials

Ram Seshadri

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University of California, Santa Barbara

materials science

applied physics

Puru Jena

Institution

Virginia Commonwealth University

chemistry

chemical physic

Wenyu Huang

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Iowa State University

nanoheterogeneous catalysis

chemistry

Robert Klie

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material properties

molecular crystal

Lin X. Chen

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Northwestern University

materials science

chemistry

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nanostructure synthesis

nanomaterials

Andrew Gellman

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Carnegie Mellon University

sustainable chemistry

general chemistry