Faculty

Institution

Unit

Venue

Sara Hanson

Associate Professor of Marketing

University of Richmond

Affiliations

Robins School of Business

Department Of Business Administration

Marketing

University of Richmond

Sara Hanson is currently serving as a Business Administration Associate Professor of Marketing at University of Richmond.

Honors

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Experiences

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Education

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Sara Hanson

University of Richmond

Associate Professor of Marketing

You can click a keyword to filter the displayed items

marketing consumer behaviour consumer research business customer satisfaction behavioral sciences communication marketing science social media branding social influence digital marketing consumer engagement electronic commerce social identity business research online communities market behavior customer participation advertising behavioral research applied social psychology business strategy interactive marketing online information service management relationship marketing marketing communications digital economy consumer attitudes customer loyalty service research consumer culture brand equity mass communication information technology behavioral decision making user perception social marketing customer involvement corporate social performance buying behaviors affective computing experimental social psychology internet economics consumer science stakeholder engagement altruism consumer appeal consumer studies privacy issues privacy management attitude theory privacy concerns electronic marketplaces e-participation consumerism qualitative interpretation personal branding technology adoption user reputation signals online brand community multi-method analysis social empowerment social coupons tip request sequence service providers online motivations social media advertising brand messages market mavenism recipient identification social coupon sharing discount structure csr signaling differential impact

Notable Scholarly Works

Notable Federal Grants

Collaborators

More Tips, Fewer Customers: Downstream Consequences of Higher vs. Lower Levels of Default Tipping Options. International Journal of Hospitality Management (2026)

service managementconsumer behaviourcustomer satisfactionconsumer researchbusinessdefault tipping optionsdownstream consequencesfood servicecustomer loyaltyservice researchmarketingfewer customers

Navigating Digital Tipping in the Nordics: Strategic Recommendations for Business Success. Magma (2025)

business strategybusinessdigital economystrategic recommendationsbusiness successdigital tippingdigital marketingtechnology adoptionmanagementbusiness researchelectronic commerceservices marketing

The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising. Journal of Advertising Research (2025)

affective computingconsumer behaviourdifferential impactbehavioral decision makingconsumer researchmarketing researchconsumer appealadvertising engagementmarketingbehavioral researchpersuasionadvertisingmarketing communicationscognitive scienceconsumer engagementbehavioral sciencesai salience

Brand Corporateness: Measurement and Symbolic Meaning of an Unfavorable Brand Association. Journal of Consumer Research (2024)

Brandon J ReichSara Hanson

brandingconsumer researchconsumer attitudescommunicationpersuasionbusiness researchconsumerismmarketing researchsymbolic meaningconsumer behaviourmarketing sciencebrand equitybrand corporatenessqualitative interpretationsocial identitynarrativebusinessadvertisingpersonal brandingmarketing

Customers Expect More Csr From Innovative Firms. (2024)

business strategybusiness excellencebusinesscustomer involvementcustomer relationship managementcorporate social performancemore csrmarketingcorporate social responsibility

Innovative Organizations’ Csr Signaling: Consumer Perceptions, Expectations, and Outcomes. Journal of Business Research (2024)

business strategybusinesscsr signalingcorporate social performancemarketingcorporate social responsibility

Tidak ‘Pelototin’ Pelanggan Ketika Memberi Tip Efektif Tumbuhkan Loyalitas. (2024)

islamic economicsindonesian economic studiesasian studiessociocultural anthropologycontemporary asiaislamic marketingsocio-economic developmenttumbuhkan loyalitassouth asian cultureeast asian languageseast asian studies

Tipping Privacy: The Detrimental Impact of Observation on Non-Tip Responses. Journal of Business Research (2024)

applied social psychologyconsumer behaviourhuman behaviorbehavioral decision makingdetrimental impactconsumer researchprivacy issuescommunicationsurvey methodologymarketingbehavioral researchsocial influenceprivacy managementattitude theoryexperimental social psychologyprivacy concernsbehavioral sciences

Tip Pressure Might Work in the Moment, but Customers Are Less Likely to Return. (2024)

tip pressurecustomer satisfactionservices marketing

Secondbrand Exchange: When Traditional Retail Brands Resell Used Products. (2023)

brandingmarketing scienceconsumer researchmarketing strategybusinesssustainable retailingbrand equitypositioning (marketing)marketingsecondbrand exchange

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Sara Hanson

Associate Professor of Marketing

University of Richmond

Affiliations

Robins School of Business

Department Of Business Administration

Marketing

University of Richmond

Sara Hanson is currently serving as a Business Administration Associate Professor of Marketing at University of Richmond.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Sara Hanson

University of Richmond

Associate Professor of Marketing

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

More Tips, Fewer Customers: Downstream Consequences of Higher vs. Lower Levels of Default Tipping Options. International Journal of Hospitality Management (2026)

service managementconsumer behaviourcustomer satisfactionconsumer researchbusinessdefault tipping optionsdownstream consequencesfood servicecustomer loyaltyservice researchmarketingfewer customers

Navigating Digital Tipping in the Nordics: Strategic Recommendations for Business Success. Magma (2025)

business strategybusinessdigital economystrategic recommendationsbusiness successdigital tippingdigital marketingtechnology adoptionmanagementbusiness researchelectronic commerceservices marketing

The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising. Journal of Advertising Research (2025)

Brand Corporateness: Measurement and Symbolic Meaning of an Unfavorable Brand Association. Journal of Consumer Research (2024)

Brandon J ReichSara Hanson

Customers Expect More Csr From Innovative Firms. (2024)

business strategybusiness excellencebusinesscustomer involvementcustomer relationship managementcorporate social performancemore csrmarketingcorporate social responsibility

Innovative Organizations’ Csr Signaling: Consumer Perceptions, Expectations, and Outcomes. Journal of Business Research (2024)

business strategybusinesscsr signalingcorporate social performancemarketingcorporate social responsibility

Tidak ‘Pelototin’ Pelanggan Ketika Memberi Tip Efektif Tumbuhkan Loyalitas. (2024)

Tipping Privacy: The Detrimental Impact of Observation on Non-Tip Responses. Journal of Business Research (2024)

Tip Pressure Might Work in the Moment, but Customers Are Less Likely to Return. (2024)

tip pressurecustomer satisfactionservices marketing

Secondbrand Exchange: When Traditional Retail Brands Resell Used Products. (2023)

brandingmarketing scienceconsumer researchmarketing strategybusinesssustainable retailingbrand equitypositioning (marketing)marketingsecondbrand exchange

1
2
3
4
10 / page