Faculty

Institution

Unit

Venue

Sela Sar

Professor of Advertising

University of Illinois Urbana-Champaign

Affiliations

College of Media

Sela Sar is currently serving as a College Of Media Professor of Advertising at University of Illinois Urbana-Champaign.

Honors

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Experiences

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Education

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Sela Sar

University of Illinois Urbana-Champaign

Professor of Advertising

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marketing advertising consumer research marketing communications psychology consumer behaviour communication marketing research marketing science interactive marketing consumer attitudes persuasion affect emotions experimental social psychology applied social psychology behavioral sciences online advertising behavioral research behavioral decision making user perception user experience consumer appeal social marketing targeted advertising social psychology human-computer interaction applied cognitive psychology destination marketing emotional responses risk communication image communication affective neuroscience tourism management affective variables attitude theory marketing theory brand awareness health psas tourism research psychological science narrative psychological bulletin tourist experience communication studies prosocial behavior buying behaviors affective design climate communication ad memory positive mood destination logos ad context young south koreans human performance modeling time perception task performance international tourism advertising place brand human cognition behavioral measurements cyberpsychology qualitative interpretation visual metaphor alcohol misuse consumer engagement ad evaluation country image logo design country logos perceptual processing ad recognition binge-watching experience binge-watching session binge-watching enjoyment photo elicitation decision making

Notable Scholarly Works

Notable Federal Grants

Collaborators

Infusing Affective Computing Models Into Advertising Research on Emotions. Journal of Advertising (2024)

Taylor Jing WenChing-Hua ChuanGeorge AnghelcevSela SarJoseph T. YunYanzhen Xu

human-computer interactionmarketingadvertisingaffective computingemotion recognitionadvertising researchaffective designaffectemotions

Effects of Affect and Message Framing on Responses to Charity Advertising: A Construal Level and Regulatory Focus Perspective. Communication Studies (2023)

George AnghelcevSela SarYan Huang

behavioral researchemotional selfregulationpersuasionbehavioral decision makingcharity advertisingsocial marketingmarketing communicationsconsumer appealbehavioral sciencesconsumer attitudesaffectattitude theorysocial psychologymessage framingconsumer researchemotionsconsumer behaviourmarketingadvertisingcharity adspsychology

The Ideal Advertising Professor: A Zmet-Based Inquiry. Journal of Current Issues & Research in Advertising (2023)

George AnghelcevSela SarJas L. MoultrieS. Shageaa Naqvi

marketing communicationsmarketingexperiential learningadvertisingadvertising departmentseducationzmet-based inquiryperformative teachinginteractive marketingideal advertising professorhigher education teaching

Walk in My Shoes: How Perspective-Taking and Vr Enhance Telepresence and Empathy in a Public Service Announcement for People Experiencing Homelessness. New Media & Society (2022)

Yanyun (Mia) WangChen (Crystal) ChenMichelle R NelsonSela Sar

social psychologyapplied social psychologycommunication studiesnarrativevr psapersuasioncommunication researchempathyuser experienceinterpersonal communicationcommunicationpsychologyexperimental social psychologypublic service announcementvirtual reality

Effects of Affect: How Mood and Arousal Influence Consumer Evaluation of Search Engine Result Page (Serp) Ad Snippets. Journal of Interactive Advertising (2021)

Taylor Jing WenJackson CarterSela SarGeorge AnghelcevChang-Dae Ham

digital marketinginformation searchmarketingadvertisingaffective neurosciencesearch engine marketinginformation seekingweb searchaffective computingconsumer researchuser experienceinformation processinginformation processing modespsychologyarousal influenceaffectemotionsconsumer behaviour

Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads Through Decomposed Persuasion Knowledge. Journal of Current Issues & Research in Advertising (2021)

Chang-Dae HamSann RyuJoonghwa LeeUn Chae ChungEmily ButeauSela Sar

digital marketingnative adsmarketing communicationsmarketingbehavioral researchconsumer appealadvertisingpersuasionpersuasion knowledgenative advertisingmass communicationbehavioral sciencesconsumer attitudesconsumer researchexperimental social psychologyinteractive marketingconsumer engagementconsumer behaviour

Binge-Watching Serial Video Content: Exploring the Subjective Phenomenology of the Binge-Watching Experience. Mass Communication & Society (2020)

George AnghelcevSela SarJustin D. MartinJas L. Moultrie

social psychologyapplied social psychologyhuman behaviorpsychological sciencebehavioral measurementsuser perceptionbinge-watching experiencebinge-watching sessionbinge-watching enjoymentbehavioral sciencesexperimental social psychologypsychologycyberpsychology

Is Heavy Binge-Watching a Socially Driven Behaviour? Exploring Differences Between Heavy, Regular and Non-Binge-Watchers. Journal of Digital Media & Policy (2020)

George AnghelcevSela SarJustin MartinJas L. Moultrie

social psychologyapplied social psychologyhuman behaviorbehavioral researchprosocial behaviorheavy binge-watchersregular binge-watcherssocial influenceemotional selfregulationsocial problemsheavy binge-watchingbehavioral sciencestelevision studiesexperimental social psychologysocial sciencespsychologypopular mediumsocial behavior

Marketing Processed Organic Foods: The Impact of Promotional Message Framing (Vice vs. Virtue Advertising) on Perceptions of Healthfulness. Journal of Food Products Marketing (2020)

George AnghelcevSiobhan McGroartySela SarJas L. MoultrieYan Huang

marketing researchorganic foodsmarketingpromotional message framingadvertisinghealth communicationfood marketingconsumer attitudesconsumer researchmarketing sciencepublic healthperceived healthfulnessbehavior change (public health)consumer behaviourhealth promotion

The Influence of Mood and Information Processing Strategies on Recall, Persuasion, and Intention to Get a Flu Vaccine. Health Marketing Quarterly (2019)

Sela SarLulu Rodriguez

applied social psychologymarketing communicationsbehavioral researchmood congruency effectflu vaccinepersuasionattitude theorynarrative processingaffective variablesconsumer researchbehavioral decision makingexperimental social psychologycommunicationpsychologyaffectemotionshealth communication

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Sela Sar

Professor of Advertising

University of Illinois Urbana-Champaign

Affiliations

College of Media

Sela Sar is currently serving as a College Of Media Professor of Advertising at University of Illinois Urbana-Champaign.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Sela Sar

University of Illinois Urbana-Champaign

Professor of Advertising

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Infusing Affective Computing Models Into Advertising Research on Emotions. Journal of Advertising (2024)

Taylor Jing WenChing-Hua ChuanGeorge AnghelcevSela SarJoseph T. YunYanzhen Xu

human-computer interactionmarketingadvertisingaffective computingemotion recognitionadvertising researchaffective designaffectemotions

Effects of Affect and Message Framing on Responses to Charity Advertising: A Construal Level and Regulatory Focus Perspective. Communication Studies (2023)

George AnghelcevSela SarYan Huang

The Ideal Advertising Professor: A Zmet-Based Inquiry. Journal of Current Issues & Research in Advertising (2023)

George AnghelcevSela SarJas L. MoultrieS. Shageaa Naqvi

Walk in My Shoes: How Perspective-Taking and Vr Enhance Telepresence and Empathy in a Public Service Announcement for People Experiencing Homelessness. New Media & Society (2022)

Yanyun (Mia) WangChen (Crystal) ChenMichelle R NelsonSela Sar

Effects of Affect: How Mood and Arousal Influence Consumer Evaluation of Search Engine Result Page (Serp) Ad Snippets. Journal of Interactive Advertising (2021)

Taylor Jing WenJackson CarterSela SarGeorge AnghelcevChang-Dae Ham

Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads Through Decomposed Persuasion Knowledge. Journal of Current Issues & Research in Advertising (2021)

Chang-Dae HamSann RyuJoonghwa LeeUn Chae ChungEmily ButeauSela Sar

Binge-Watching Serial Video Content: Exploring the Subjective Phenomenology of the Binge-Watching Experience. Mass Communication & Society (2020)

George AnghelcevSela SarJustin D. MartinJas L. Moultrie

Is Heavy Binge-Watching a Socially Driven Behaviour? Exploring Differences Between Heavy, Regular and Non-Binge-Watchers. Journal of Digital Media & Policy (2020)

George AnghelcevSela SarJustin MartinJas L. Moultrie

Marketing Processed Organic Foods: The Impact of Promotional Message Framing (Vice vs. Virtue Advertising) on Perceptions of Healthfulness. Journal of Food Products Marketing (2020)

George AnghelcevSiobhan McGroartySela SarJas L. MoultrieYan Huang

The Influence of Mood and Information Processing Strategies on Recall, Persuasion, and Intention to Get a Flu Vaccine. Health Marketing Quarterly (2019)

Sela SarLulu Rodriguez

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