Roh Sinhae

Assistant Professor of Recreation and Sport Management

Utah Tech University

Affiliations

College of Health Sciences

Health and Human Performance

Roh Sinhae is currently serving as a College Of Health Sciences Assistant Professor of Recreation and Sport Management at Utah Tech University.

Honors

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Experiences

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Education

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Roh Sinhae

Utah Tech University

Assistant Professor of Recreation and Sport Management

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consumer behaviour marketing interactive marketing sport business consumer engagement business motivation consumer research technology acceptance models user acceptance performance studies data science human performance branding analytics big data persuasion health communication performative teaching industrial marketing databases public management public relations business ethics behavioral decision making digital mediums vocational behavior medium communication skilled performance trademarks brand equity brand awareness big data infrastructures big data acquisition convergence analysis mobile marketing technology adoption public-private partnerships buying behaviors personal branding corporate social performance producer responsibility

Notable Scholarly Works

Notable Federal Grants

Collaborators

Athlete Brand Mark Ownership the Current Landscape of Trademark Usage in the National Basketball Association. (2026)

marketingbrandingsport businessbrand equityindustrial marketingbusinessbrand awarenesstrademarks

Comparing Emotional and Rational Appeals in Csr Messaging for Sport Products. (2026)

persuasioncommunicationinteractive marketingconsumer engagementhealth communication

The Impact of Corporate Social Responsibility Csrcore Business Fit and Message Specificity on Consumer Purchase Intentions of Sporting Goods. (2026)

corporate social performanceproducer responsibilityconsumer researchsocial responsibilitycorporate social responsibilitybusinessconsumer behaviour

Research Handbook on Corporate Social Responsibility in Sport. (2025)

business ethicsmanagementsport businesssocial responsibilitycorporate social responsibilitysport management

Theories in Sport Communication Research. (2025)

sport businessmedium communicationinterpersonal communicationcommunicationcommunication theory

Big Data. (2024)

databasesbig data acquisitiondata scienceanalyticsbig databig data infrastructures

Convergence. (2024)

convergence analysis

Public Service. (2024)

public-private partnershipspublic policypublic relationspublic managementpublic administration

Fitness App Usage Intention Investigating Consumer Innovativeness and the Technology Acceptance Model. (2023)

digital marketingtechnology adoptionmarketingmobile marketingtechnologyuser acceptanceinteractive marketingtechnology acceptance modelsconsumer behaviour

A Study on Variables Affecting Intention to Attend Taekwondo Demonstration Performance Focusing on Tpb and Prior Knowledge Variables. (2022)

motivationperformance studiesskilled performanceperformative teachinghuman performance

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