Faculty

Institution

Unit

Venue

Robert Madrigal

Faculty

California State University--Chico

Affiliations

College of Business

Department Of Marketing

Robert Madrigal is currently serving as a College Of Business Faculty at California State University--Chico.

Honors

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Experiences

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Education

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Robert Madrigal

California State University--Chico

Faculty

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behavioral sciences psychology marketing consumer behaviour advertising consumer research mass communication applied social psychology performance studies narrative audience reception experimental social psychology consumer attitudes human performance social psychology behavioral research behavioral decision making sport psychology human behavior branding tourism research economic behavior sport business leisure studies marketing communications mixed emotions affect human decision process interactive marketing applied psychology economic psychology sport participation sport economics emotion regulation attitude theory pricing policy fan avidity sport medicine group process tourism economics family relations sport science attribution theory cognitive bias mitigation deception detection remuneration practice event evaluation gametes lived experience family relationships intimate relationships family interactions personal branding employee engagement organizational psychology prosocial behavior altruism brand equity brand awareness drug information system consumer health behavioral outcomes fan satisfaction sporting event attendance affective determinants spectator affect evolving leisure experience live sporting event brand personality multidimensional nature team identification summary judgments causal attributions anticipatory emotions consumer uncertainty consumer responses

Notable Scholarly Works

Notable Federal Grants

Collaborators

Beyond a Simple Yes or No: Using Signal Detection Theory to Measure Sponsorship Identification Accuracy. International Journal of Sports Marketing and Sponsorship (2024)

signal detection theorysimple yescommunicationidentification methodsponsorship identification accuracydata scienceanalyticspattern recognitionstatistics

Manipulating Consumers With the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent. Journal of Advertising (2024)

Robert MadrigalCatherine Anne Armstrong SouleJesse King

consumer behaviourrelative-difference claimsinferenceconsumer researchbehavioral sciencesconsumer attitudesadvertisingmanipulative intentmarketing

Using a Field Experiment to Complement Lab Studies in Consumer Behavior. SAGE Publications, Inc. eBooks (2023)

Brandon ReichRobert Madrigal

lab studiesscience and technology studiesbehavioral sciencesfield experimentsconsumer behavior

A “Clear and Conspicuous” Distraction: Coping With Incongruent Audiovisual Content in Direct-To-Consumer Advertisements. Journal of Public Policy & Marketing (2022)

Jesse KingChristopher YenchaLeslie KoppenhaferRobert Madrigal

direct-to-consumer advertisementscommunicationadvertisingmass communicationmarketing communicationsincongruent audiovisual contentpublic policymarketing

Hope and Fear in the Experience of Suspense. Cognition & Emotion (2022)

Robert MadrigalColleen BeeJohnny Chen

human decision processpsychodynamicnarrativehuman cognitionpsychoanalysismoral psychologyemotional intelligenceemotionspsychologyemotion regulationcognitive sciencecognitive psychologybehavioral sciencescognition

When the Stakes Are Low: How Key Features of Momentary Suspense Contribute to a Global Evaluation of Enjoyment. Communication Research (2022)

Robert MadrigalColleen BeeJohnny Chen

scientific communicationscholarly communicationplayer experiencenarrativehappinessaudience receptionglobal evaluationcommunicationmass communicationpublic opinionperformance studiesmedia studiespsychologycommunication research

Measuring the Motivation to Avoid Duping: Scale Development and Validation. Journal of Consumer Marketing (2021)

applied social psychologystudent motivationpsychological assessmentbehavioral decision makingpsychometricsscale developmentmotivationdifferential psychologybehavioral sciencesapplied psychologypersonalitybehavioral researchpsychologyself-assessment

Motivation to Avoid Being Duped Scale. PsycTESTS Dataset (2021)

applied social psychologybehavioral decision makingsocial identitysocial biasmotivationbehavioral sciencessocial psychologybehavioral researchsocial influencesocietal influencebehavioral strategiesexperimental social psychologypsychology

Look, Puppies! a Visual Content Analysis of Required Risk Statements Embedded in Direct-To-Consumer Pharmaceutical Advertising. Journal of Public Policy & Marketing (2020)

health policyhealth communicationconsumer behaviourconsumer healthdrug information systemdirect-to-consumer pharmaceutical advertisingconsumer researchmarketing researchinteractive marketingadvertisingvisual content analysismarketingrisk management

The Role of Identification and Gratitude in Motivating Organization-Serving Intentions and Behaviors. Journal of Business Research (2020)

organizational behaviorapplied social psychologyorganization-serving intentionsprosocial behaviororganizational psychologybehavioral sciencesmotivationsocial psychologyapplied psychologyemployee engagementbehavioral researchexperimental social psychologyorganization studiesmanagementpsychologyaltruism

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Robert Madrigal

Faculty

California State University--Chico

Affiliations

College of Business

Department Of Marketing

Robert Madrigal is currently serving as a College Of Business Faculty at California State University--Chico.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Robert Madrigal

California State University--Chico

Faculty

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Beyond a Simple Yes or No: Using Signal Detection Theory to Measure Sponsorship Identification Accuracy. International Journal of Sports Marketing and Sponsorship (2024)

signal detection theorysimple yescommunicationidentification methodsponsorship identification accuracydata scienceanalyticspattern recognitionstatistics

Manipulating Consumers With the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent. Journal of Advertising (2024)

Robert MadrigalCatherine Anne Armstrong SouleJesse King

consumer behaviourrelative-difference claimsinferenceconsumer researchbehavioral sciencesconsumer attitudesadvertisingmanipulative intentmarketing

Using a Field Experiment to Complement Lab Studies in Consumer Behavior. SAGE Publications, Inc. eBooks (2023)

Brandon ReichRobert Madrigal

lab studiesscience and technology studiesbehavioral sciencesfield experimentsconsumer behavior

A “Clear and Conspicuous” Distraction: Coping With Incongruent Audiovisual Content in Direct-To-Consumer Advertisements. Journal of Public Policy & Marketing (2022)

Jesse KingChristopher YenchaLeslie KoppenhaferRobert Madrigal

direct-to-consumer advertisementscommunicationadvertisingmass communicationmarketing communicationsincongruent audiovisual contentpublic policymarketing

Hope and Fear in the Experience of Suspense. Cognition & Emotion (2022)

Robert MadrigalColleen BeeJohnny Chen

When the Stakes Are Low: How Key Features of Momentary Suspense Contribute to a Global Evaluation of Enjoyment. Communication Research (2022)

Robert MadrigalColleen BeeJohnny Chen

Measuring the Motivation to Avoid Duping: Scale Development and Validation. Journal of Consumer Marketing (2021)

Motivation to Avoid Being Duped Scale. PsycTESTS Dataset (2021)

Look, Puppies! a Visual Content Analysis of Required Risk Statements Embedded in Direct-To-Consumer Pharmaceutical Advertising. Journal of Public Policy & Marketing (2020)

The Role of Identification and Gratitude in Motivating Organization-Serving Intentions and Behaviors. Journal of Business Research (2020)

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3
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5
10 / page