Faculty

Institution

Unit

Venue

Robert Hornik

Wilbur Schramm Professor Emeritus of Communication and Health Policy

University of Pennsylvania

Affiliations

Annenberg School for Communication

Robert Hornik is currently serving as an Annenberg School For Communication Wilbur Schramm Professor Emeritus of Communication and Health Policy at University of Pennsylvania.

Honors

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Experiences

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Education

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Robert Hornik

University of Pennsylvania

Wilbur Schramm Professor Emeritus of Communication and Health Policy

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health communication communication public health mass communication behavioral sciences journalism adolescent health tobacco control information seeking risk communication tobacco use social media information behavior media studies oncology political communication communication research cancer care information science adolescence adolescent psychology health information science health literacy cancer patients young adults preventive medicine scholarly communication patient experience youth justice narrative youth services social science research cancer screening addictive behaviors online information juvenile delinquency exposure assessment vaccine hesitancy patient education connected health social marketing cancer literacy societal influence patient-clinician information engagement young people medical internet research counseling psychology medium communication human exposure news analytics educational communication social medicine cancer prevention audience reception information society health information vegetable consumption media exposure respiratory medicine information technology regional studies intercultural studies behavior prediction action research information theory television studies vaccine research information scanning cancer information scanning mass media general population mass media interventions child survival systematic review causal effects cancer-related information

Notable Scholarly Works

Notable Federal Grants

Collaborators

Modification Mechanisms of Descriptive Norm Perceptions Toward Vaping: The Role of Behavior Prevalence and Group Size in an Online Setting. Health Communication (2024)

Jiaying LiuRui ShiRobert C. Hornik

public healthhealth communicationcommunicationonline settingbehavior prevalencedescriptive norm perceptionsgroup sizebehavioral sciencesmodification mechanismstobacco use

Should Communication Campaigns Promoting Vaccination Address Misinformation Beliefs? Implications From a Nationally Representative Longitudinal Survey Study Among U.S. Adults. Journal of Health Communication (2024)

Danielle ClarkAva Kikut-SteinEmma JeschRobert Hornik

public healthhealth communicationcommunicationmass communicationpublic opinionvaccinationjournalism

An Investigation of Low Covid-19 Vaccination Intentions Among Black Americans: The Role of Behavioral Beliefs and Trust in Covid-19 Information Sources. Routledge eBooks (2023)

Chioma WokoLeeann SiegelRobert Hornik

public healthvaccinestrusthealth communicationvaccine hesitancycovid-19social epidemiologybehavioral beliefsdata trustbehavioral researchinformation behaviorsocial science researchvaccinationblack americansbehavioral statisticrisk communicationbehavioral scienceshealth policy

Research to Help Projects Operate Successfully. Global Health Science and Practice (2023)

Robert Hornik

public healthimplementation researchproject-based organizationresearch designglobal healthhealth sciencesproject managementoperations research

Supplementary Table 2 From Evolving Information Needs Among Colon, Breast, and Prostate Cancer Survivors: Results From a Longitudinal Mixed-Effects Analysis. (2023)

Andy S.L. TanRebekah H. NaglerRobert C. HornikAngela DeMichele

public healthhealth communicationlongitudinal mixed-effects analysisinformation needsbreast canceroncologyprostate cancerhealth sciencesevolutionary biology

Not All Norm Information is the Same: Effects of Normative Content in the Media on Young People’s Perceptions of E-Cigarette and Tobacco Use Norms. Communication Research (2022)

Leeann SiegelJiaying LiuLaura GibsonRobert Hornik

normative contentcommunicationmass communicationscholarly communicationpublic opinionaudience receptionpsychologysocial mediacommunication researcheducational communicationinformation behavioryoung peoplepolitical communicationtobacco use normsmedia studiesnorm informationbehavioral sciences

Strengthened Belief in Vaccine Effectiveness Predicted Increased Covid-19 Vaccination Intention and Behaviour: Results From a Nationally Representative Longitudinal Survey of U.S. Adults From July 2020 to April/May 2021. Vaccine (2022)

Ava KikutDanielle ClarkEmma JeschRobert Hornik

public healthvaccineshealth communicationvaccine hesitancycovid-19vaccine developmentvaccine efficacyvaccine effectivenessvaccinationvaccine researchhealth scienceshealth policy

The Effects of Tobacco Coverage in the Public Communication Environment on Young People’s Decisions to Smoke Combustible Cigarettes. Journal of Communication (2022)

Robert HornikSteven BinnsSherry EmeryVeronica Maidel EpsteinMichelle JeongKwanho KimYoonsang KimElissa C KranzlerEmma JeschStella Juhyun LeeAllyson V LevinJiaying LiuMatthew B O’DonnellLeeann SiegelHy TranSharon WilliamsQinghua YangLaura A Gibson

communicationmass communicationtobacco coverageyoung peoplepublic communication environmentjournalismtobacco controltobacco use

Comparing Belief in Short-Term Versus Long-Term Consequences of Smoking and Vaping as Predictors of Non-Use in a 3-Year Nationally Representative Survey Study of Us Youth. Tobacco Control (2021)

Emma JeschAva Irysa KikutRobert Hornik

public healthadolescent healthnicotinequalitative researchpsychologyjuvenile delinquencysubstance useaddictive behaviorsadolescent psychologyadolescencetobacco usetobacco controlbehavioral sciences

1 What Beliefs Are Associated With Covid Vaccination Intentions? Implications for Campaign Planning. (2020)

Robert HornikChioma WokoLeeann SiegelKwanho KImAva KikutEmma JeschDanielle Clark

political sciencecampaign planningpublic policyvaccinationbehavioral sciences

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Robert Hornik

Wilbur Schramm Professor Emeritus of Communication and Health Policy

University of Pennsylvania

Affiliations

Annenberg School for Communication

Robert Hornik is currently serving as an Annenberg School For Communication Wilbur Schramm Professor Emeritus of Communication and Health Policy at University of Pennsylvania.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Robert Hornik

University of Pennsylvania

Wilbur Schramm Professor Emeritus of Communication and Health Policy

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Modification Mechanisms of Descriptive Norm Perceptions Toward Vaping: The Role of Behavior Prevalence and Group Size in an Online Setting. Health Communication (2024)

Jiaying LiuRui ShiRobert C. Hornik

public healthhealth communicationcommunicationonline settingbehavior prevalencedescriptive norm perceptionsgroup sizebehavioral sciencesmodification mechanismstobacco use

Danielle ClarkAva Kikut-SteinEmma JeschRobert Hornik

public healthhealth communicationcommunicationmass communicationpublic opinionvaccinationjournalism

An Investigation of Low Covid-19 Vaccination Intentions Among Black Americans: The Role of Behavioral Beliefs and Trust in Covid-19 Information Sources. Routledge eBooks (2023)

Chioma WokoLeeann SiegelRobert Hornik

Research to Help Projects Operate Successfully. Global Health Science and Practice (2023)

Robert Hornik

public healthimplementation researchproject-based organizationresearch designglobal healthhealth sciencesproject managementoperations research

Supplementary Table 2 From Evolving Information Needs Among Colon, Breast, and Prostate Cancer Survivors: Results From a Longitudinal Mixed-Effects Analysis. (2023)

Andy S.L. TanRebekah H. NaglerRobert C. HornikAngela DeMichele

public healthhealth communicationlongitudinal mixed-effects analysisinformation needsbreast canceroncologyprostate cancerhealth sciencesevolutionary biology

Not All Norm Information is the Same: Effects of Normative Content in the Media on Young People’s Perceptions of E-Cigarette and Tobacco Use Norms. Communication Research (2022)

Leeann SiegelJiaying LiuLaura GibsonRobert Hornik

Ava KikutDanielle ClarkEmma JeschRobert Hornik

public healthvaccineshealth communicationvaccine hesitancycovid-19vaccine developmentvaccine efficacyvaccine effectivenessvaccinationvaccine researchhealth scienceshealth policy

The Effects of Tobacco Coverage in the Public Communication Environment on Young People’s Decisions to Smoke Combustible Cigarettes. Journal of Communication (2022)

communicationmass communicationtobacco coverageyoung peoplepublic communication environmentjournalismtobacco controltobacco use

Comparing Belief in Short-Term Versus Long-Term Consequences of Smoking and Vaping as Predictors of Non-Use in a 3-Year Nationally Representative Survey Study of Us Youth. Tobacco Control (2021)

Emma JeschAva Irysa KikutRobert Hornik

public healthadolescent healthnicotinequalitative researchpsychologyjuvenile delinquencysubstance useaddictive behaviorsadolescent psychologyadolescencetobacco usetobacco controlbehavioral sciences

1 What Beliefs Are Associated With Covid Vaccination Intentions? Implications for Campaign Planning. (2020)

Robert HornikChioma WokoLeeann SiegelKwanho KImAva KikutEmma JeschDanielle Clark

political sciencecampaign planningpublic policyvaccinationbehavioral sciences

1
2
3
4
5
18
10 / page

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Michael Slater

Institution

Ohio State University

health communication

journalism

Gary L. Kreps

Institution

George Mason University

health literacy

medical internet research

Joseph N. Cappella

Institution

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health communication

public health

Jeff Niederdeppe

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Cornell University

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critical public health

Kimberly Kaphingst

Institution

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health literacy

medical internet research

Sheila Murphy

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sexual diversity

intercultural studies

Jakob D. Jensen

Institution

University of Utah

communication strategies

health technology

Seth M. Noar

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University of North Carolina at Chapel Hill

health promotion

health policy

Laura Salazar

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public health

adolescent health

Matthew W. Kreuter

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Washington University in St. Louis

social medicine

health policy