H. Rika Houston

California State University, Los Angeles

Affiliations

California State University, Los Angeles

College of Business and Economics

Department Of Marketing

School Of Business And Economics

Department Of Marketing

NoneH. Rika Houston is currently serving as a California State University, Los Angeles faculty at California State University, Los Angeles.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

H. Rika Houston

California State University, Los Angeles

You can click a keyword to filter the displayed items

public health gender studies art global health international health health care foreign-born vietnamese tourism mass communication aesthetics popular culture authenticity cultural diversity cultural economy destination marketing tourism research popular medium intercultural studies preventive medicine assisted reproduction reproductive medicine reproductive health business research postcolonial writing global responsibility cultural change asian english language policy health systems audience reception mass culture consumerism cultural tourism consumer culture cultural sensitivity intercultural education cross-cultural assessment reproductive biotechnology reproductive ethics corruption human progress transhumanism social transformation biopolitics human condition global healthcare global health programs stakeholder engagement community practice education social marketing regional collaboration industrial collaboration collaborative governance open collaboration disney world high incidence marketplace icon assisted reproductive technologies intergenerational effects family well-being two-generation services international markets policy makers transhumanist visions tuberculosis prevention programs effective diffusion community-engaged learning strategic recommendations societal impact

Notable Scholarly Works

Notable Federal Grants

Collaborators

Critical Connections: Understanding the Complexities of Cross-Sector Collaborations for Transformative Social Impact. Journal of the Association for Consumer Research (2025)

critical connectionsregional collaborationsocial impactsocial changeglobal policysociologytransformative social impactglobal strategyindustrial collaborationsocial forcesglobalizationsocial movementscollaborative governancesocial systemssocial sciencesopen collaborationcross-sector collaborationsorganization studies

Achieving Societal Impact Through Community-Engaged Learning: Strategic Recommendations for Integrating Aacsb Societal Impact Standards Into Marketing Courses. Marketing Education Review (2024)

community engagementmarketingexperiential learningeducational strategiescommunity-engaged learningstrategic recommendationscommunity-engaged researchstakeholder engagementhigher educationeducationsocietal impactcommunity practice educationsocial sciencessocial marketing

Live Very Long and Prosper? Transhumanist Visions and Ambitions in 2021 and Beyond…. Journal of Marketing Management (2022)

human progresssocial changepostcolonial writingmodernityculturetranshumanismexistentialismsocial transformationbiopoliticsglobal responsibilityhumanitiescultural changehuman conditiontranshumanist visionscultural studiessocial philosophycritical theory

Evolving Two-Generation Services to Disrupt the Intergenerational Effects of Poverty and Promote Family Well-Being. Journal of Business Research (2020)

Shikha UpadhyayaChristopher P. BlockerH. Rika HoustonMarjorie R. Sims

business researchintergenerational effectspovertyfamily well-beingbusinesstwo-generation servicesjournalism

Forty Years of Assisted Reproductive Technologies (Arts): The Evolution of a Marketplace Icon. Consumption Markets & Culture (2019)

gynecologyfertilitymarketplace iconassisted reproductive technologiesreproductive biotechnologyassisted reproductiongender studiesreproductive medicineinfertilityreproductive healthreproductive ethicsart

Consuming the “World”: Reflexivity, Aesthetics, and Authenticity at Disney World’s Epcot Center. Consumption Markets & Culture (2011)

H. Rika HoustonLaurie A. Meamber

cultural economyaudience receptionmass culturetourismconsumerismcultural tourismdisney worlddestination marketingmass communicationgender studiestourism researchaestheticscommunicationartpopular cultureconsumer culturepopular mediumauthenticity

Development of a Culturally Sensitive Educational Intervention Program to Reduce the High Incidence of Tuberculosis Among Foreign-Born Vietnamese. Ethnicity and Health (2002)

global healthforeign-born vietnamesecultural sensitivitycultural diversityinternational healthintercultural studiesintercultural educationpreventive medicinepublic healthcross-cultural assessmenthigh incidence

Health Care and the Silent Language of Vietnamese Immigrant Consumers. Business Communication Quarterly (2002)

asian englishlanguage policysociolinguisticshealth carehealth policypublic healthinternational migrationhealth communication

Marketing Tuberculosis Prevention Programs to Foreign-Born Vietnamese: The Role of Culture in the Effective Diffusion of Public Sector Health Care Services. Journal of Nonprofit & Public Sector Marketing (2002)

global healthforeign-born vietnamesepreventive healthcarehealth systemshealth carehealth services researchhealth policytuberculosis prevention programsinternational healthglobal healthcarepublic healthglobal health programseffective diffusionhealth planning

Culture and Corruption in International Markets: Implications for Policy Makers and Managers. Consumption Markets & Culture (2000)

H. Rika HoustonJohn L. Graham

managementpublic policyinternational marketsculturecorruptionrisk managementpolicy makers