Faculty

Institution

Unit

Venue

Randy Raggio

Professor of Marketing

University of Richmond

Affiliations

Robins School of Business

Department Of Marketing

Randy Raggio is currently serving as a Marketing Professor of Marketing at University of Richmond.

Honors

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Experiences

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Education

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Randy Raggio

University of Richmond

Professor of Marketing

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marketing branding business brand equity consumer research management authenticity advertising crisis management social marketing brand awareness brand value value theory sustainable development marketing communications brand authenticity psychological ownership psychology energy policy services marketing service management business studies social science research sustainable energy technologies energy assessment disaster management energy conservation personal branding relationship marketing entity-referent correspondence framework attribute information industrial organization social psychology industrial marketing industrial ecology economic psychology intelligent building enterprise information management business excellence business strategy total quality management environmental values strategic planning value co-creation marketing management value creation value network consumer appeal energy-efficient technologies energy economy energy consumption international marketing stakeholder engagement market development foreign exchange markets market mechanisms managerial aspect intelligent service sustainability analysis financial mechanism government spending innovation economics innovative financing quality improvement health care management brand management managerial implications theoretical separation affective commitment positive outcomes post-katrina campaigns brand valuation global markets differential brand effects attribute sources brand-benefit beliefs

Notable Scholarly Works

Notable Federal Grants

Collaborators

Business Actor Engagement: Exploring Its Antecedents and Types. (2021)

businessbusiness studiesstrategic managementstakeholder engagement

Business Actor Engagement: Exploring Its Antecedents and Types. Industrial Marketing Management (2021)

Disentangling the Meanings of Brand Authenticity: The Entity-Referent Correspondence Framework of Authenticity. (2021)

marketingbrandingconsumer researchpersonal brandingauthenticity

Emergent Market Innovation: A Longitudinal Study of Technology-Driven Capability Development and Institutional Work. (2021)

business venturingstrategic managementtechnologyinnovation economics

Disentangling the Meanings of Brand Authenticity: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2020)

JG MoulardRD RaggioJAG Folse

brandingbrand authenticitymarketing

Disentangling the Meanings of Brand Authenticity: The Entity-Referent Correspondence Framework of Authenticity. Journal of the Academy of Marketing Science (2020)

JG MoulardRD RaggioJAG Folse

brand authenticityentity-referent correspondence frameworkmarketingauthenticity

Emergent Market Innovation: A Longitudinal Study of Technology-Driven Capability Development and Institutional Work. Journal of Business Research (2020)

Making Energy Metrics Relevant to Service Firms: From Energy Conservation to Energy Productivity. Journal of Cleaner Production (2020)

energy conservationenergy policyenergy assessmentbusinessindustrial ecology

Disentangling the Meanings of Brand Authenticity: An Abstract. (2019)

marketingbrandingbrand equityconsumer researchauthenticity

Absolut Vodka: The Spirit of a Brand. (2017)

marketingbrandingislamic marketingbrand equitybrand awareness

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Randy Raggio

Professor of Marketing

University of Richmond

Affiliations

Robins School of Business

Department Of Marketing

Randy Raggio is currently serving as a Marketing Professor of Marketing at University of Richmond.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Randy Raggio

University of Richmond

Professor of Marketing

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Business Actor Engagement: Exploring Its Antecedents and Types. (2021)

businessbusiness studiesstrategic managementstakeholder engagement

Business Actor Engagement: Exploring Its Antecedents and Types. Industrial Marketing Management (2021)

Disentangling the Meanings of Brand Authenticity: The Entity-Referent Correspondence Framework of Authenticity. (2021)

marketingbrandingconsumer researchpersonal brandingauthenticity

Emergent Market Innovation: A Longitudinal Study of Technology-Driven Capability Development and Institutional Work. (2021)

business venturingstrategic managementtechnologyinnovation economics

Disentangling the Meanings of Brand Authenticity: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2020)

JG MoulardRD RaggioJAG Folse

brandingbrand authenticitymarketing

Disentangling the Meanings of Brand Authenticity: The Entity-Referent Correspondence Framework of Authenticity. Journal of the Academy of Marketing Science (2020)

JG MoulardRD RaggioJAG Folse

brand authenticityentity-referent correspondence frameworkmarketingauthenticity

Emergent Market Innovation: A Longitudinal Study of Technology-Driven Capability Development and Institutional Work. Journal of Business Research (2020)

Making Energy Metrics Relevant to Service Firms: From Energy Conservation to Energy Productivity. Journal of Cleaner Production (2020)

energy conservationenergy policyenergy assessmentbusinessindustrial ecology

Disentangling the Meanings of Brand Authenticity: An Abstract. (2019)

marketingbrandingbrand equityconsumer researchauthenticity

Absolut Vodka: The Spirit of a Brand. (2017)

marketingbrandingislamic marketingbrand equitybrand awareness

1
2
3
4
5
6
7
10 / page