Faculty

Institution

Unit

Venue

Rajiv Vaidyanathan

University of Minnesota Duluth

Affiliations

Labovitz School of Business and Economics

Department Of Economics And Health Care Management

Department Of Marketing

University of Minnesota Duluth

NoneRajiv Vaidyanathan is currently serving as a Economics And Health Care Management faculty at University of Minnesota Duluth.

Honors

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Experiences

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Education

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Rajiv Vaidyanathan

University of Minnesota Duluth

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marketing branding business education journalism marketing research business research consumer behaviour consumer research promotion (marketing) services marketing social media higher education electronic commerce marketing science market behavior marketing management online advertising time-limited promotions perceived effectiveness experience goods value theory cultural studies computing education educational psychology information technology applied social psychology behavioral research psychological science applied cognitive psychology entrepreneurship world wide web psychological medicine applied linguistics image communication attribution theory commitment model marketing communications conformity international marketing user perception product management consumer attitudes brand awareness customer loyalty preference elicitation purchasing reputation management psychosocial research behavioural psychology pharmaceutical education pharmacoeconomics lexical semantics multidisciplinary care health care management consumer appeal semantic analysis (linguistics) marketing theory targeted advertising clinical pharmacy clinical effectiveness patient satisfaction clinical practice price fairness perceptions private label brands strategic brand alliances purchase acceleration effects retail marketing research online brand positions lexical semantic analysis anova interactions type iv error cause-related marketing communications critical examination undergraduate marketing students collectivist cultures

Notable Scholarly Works

Notable Federal Grants

Collaborators

From Eerie to Aww: Embracing the Imperfect Side of Humans Can Improve the Consumer-Robot Interaction: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2023)

Rae Yule KimSandrine Heitz-SpahnNina BeleiRajiv Vaidyanathan

marketingmarketing sciencehuman behaviorconsumer-robot interactionimperfect sidepsychologybehavioral sciences

When Does Customization Improve Brand Attitude?. Journal of Product & Brand Management (2023)

Pielah KimHua ChangRajiv VaidyanathanLeslie Stoel

brandingmarketingbrand attitude

An Exploratory Qualquan Comparison of P Atient‐Centeredness Priorities in Outpatient Care for Patients and Pharmacists. JACCP JOURNAL OF THE AMERICAN COLLEGE OF CLINICAL PHARMACY (2022)

Anthony W. OlsonBrian J. IsettsTimothy P. StrattonRajiv VaidyanathanLisa A. HillmanJon C. Schommer

patient experiencemedicinepharmacologyclinical effectivenessclinical pharmacypatient satisfactionqualitative researchclinical practiceoutpatient care

Addressing Hidden Curricula That Subvert the Patient-Centeredness “Hub” of the Pharmacists’ Patient Care Process “Wheel”. American Journal of Pharmaceutical Education (2021)

Anthony W. OlsonBrian J. IsettsTimothy P. StrattonRajiv VaidyanathanKeri D. HagerJon C. Schommer

pharmaceutical educationpharmacologyeducationpatient care processmedical education

Asymmetric Brand Alliances: When Joint Promotions With Strong Brands Hurt. Journal of Business Research (2021)

Rajiv VaidyanathanPraveen Aggarwal

marketingasymmetric brand alliancesbusinessjoint promotionsbusiness researchstrong brandsbranding

Patient-Centered Care Preferences Expectations in Outpatient Pharmacist Practice: A Three Archetype Heuristic. Research in Social and Administrative Pharmacy (2021)

Anthony W. OlsonRajiv VaidyanathanTimothy P. StrattonBrian J. IsettsLisa A. HillmanJon C. Schommer

archetype heuristicpharmacologyhealth careoutpatient pharmacist practicepatient-centered care preferences

Seeing the Elephant: A Systematic Scoping Review and Comparison of Patient-Centeredness Conceptualizations From Three Seminal Perspectives [Corrigendum]. Journal of Multidisciplinary Healthcare (2021)

Anthony W OlsonTimothy P StrattonBrian J IsettsRajiv VaidyanathanJared C Van HooserJon C Schommer

medicinehealth services researchhealth communicationmental healthseminal perspectiveshealth carequalitative researchsystematic scoping reviewhealth care managementpatient-centeredness conceptualizationscritical caremultidisciplinary carepsychological medicinehealth sciences

Does Msrp Impact Women Differently? Exploring Gender-Based Differences in the Effectiveness of Retailer-Provided Reference Prices. Journal of Retailing and Consumer Services (2020)

Rajiv VaidyanathanPraveen Aggarwal

marketinggender-based differencesbusinessservices marketingretailer-provided reference prices

Exploring Entrepreneurs' Perceptions of Venture Capitalists' Added Value. Journal of Macromarketing (2019)

Rajiv VaidyanathanVijay VaidyanathanVivek Wadhwa

entrepreneurshipventure capital

A Functional Motivation Framework for Examining Superstitious Behavior. Journal of the Association for Consumer Research (2018)

Rajiv VaidyanathanPraveen AggarwalMarat Bakpayev

behavioural psychologyconsumer researchmotivationpsychosocial researchapplied social psychologypsychologyqualitative researchbehavioral researchsuperstitious behaviorfunctional motivation frameworkcognitive scienceapplied cognitive psychologyexperimental psychologypsychological sciencebehavioral sciences

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Rajiv Vaidyanathan

University of Minnesota Duluth

Affiliations

Labovitz School of Business and Economics

Department Of Economics And Health Care Management

Department Of Marketing

University of Minnesota Duluth

NoneRajiv Vaidyanathan is currently serving as a Economics And Health Care Management faculty at University of Minnesota Duluth.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Rajiv Vaidyanathan

University of Minnesota Duluth

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Rae Yule KimSandrine Heitz-SpahnNina BeleiRajiv Vaidyanathan

marketingmarketing sciencehuman behaviorconsumer-robot interactionimperfect sidepsychologybehavioral sciences

When Does Customization Improve Brand Attitude?. Journal of Product & Brand Management (2023)

Pielah KimHua ChangRajiv VaidyanathanLeslie Stoel

brandingmarketingbrand attitude

An Exploratory Qualquan Comparison of P Atient‐Centeredness Priorities in Outpatient Care for Patients and Pharmacists. JACCP JOURNAL OF THE AMERICAN COLLEGE OF CLINICAL PHARMACY (2022)

Anthony W. OlsonBrian J. IsettsTimothy P. StrattonRajiv VaidyanathanLisa A. HillmanJon C. Schommer

patient experiencemedicinepharmacologyclinical effectivenessclinical pharmacypatient satisfactionqualitative researchclinical practiceoutpatient care

Addressing Hidden Curricula That Subvert the Patient-Centeredness “Hub” of the Pharmacists’ Patient Care Process “Wheel”. American Journal of Pharmaceutical Education (2021)

Anthony W. OlsonBrian J. IsettsTimothy P. StrattonRajiv VaidyanathanKeri D. HagerJon C. Schommer

pharmaceutical educationpharmacologyeducationpatient care processmedical education

Asymmetric Brand Alliances: When Joint Promotions With Strong Brands Hurt. Journal of Business Research (2021)

Rajiv VaidyanathanPraveen Aggarwal

marketingasymmetric brand alliancesbusinessjoint promotionsbusiness researchstrong brandsbranding

Patient-Centered Care Preferences Expectations in Outpatient Pharmacist Practice: A Three Archetype Heuristic. Research in Social and Administrative Pharmacy (2021)

Anthony W. OlsonRajiv VaidyanathanTimothy P. StrattonBrian J. IsettsLisa A. HillmanJon C. Schommer

archetype heuristicpharmacologyhealth careoutpatient pharmacist practicepatient-centered care preferences

Anthony W OlsonTimothy P StrattonBrian J IsettsRajiv VaidyanathanJared C Van HooserJon C Schommer

Does Msrp Impact Women Differently? Exploring Gender-Based Differences in the Effectiveness of Retailer-Provided Reference Prices. Journal of Retailing and Consumer Services (2020)

Rajiv VaidyanathanPraveen Aggarwal

marketinggender-based differencesbusinessservices marketingretailer-provided reference prices

Exploring Entrepreneurs' Perceptions of Venture Capitalists' Added Value. Journal of Macromarketing (2019)

Rajiv VaidyanathanVijay VaidyanathanVivek Wadhwa

entrepreneurshipventure capital

A Functional Motivation Framework for Examining Superstitious Behavior. Journal of the Association for Consumer Research (2018)

Rajiv VaidyanathanPraveen AggarwalMarat Bakpayev

1
2
3
4
5
10 / page