Faculty

Institution

Unit

Venue

Rajiv Kashyap

Professor of Marketing

William Paterson University of New Jersey

Affiliations

Cotsakos College of Business

Center For Socially Responsible Entrepreneurship And Innovation

Management, Marketing, and Professional Sales

William Paterson University of New Jersey

Rajiv Kashyap is currently serving as a Center For Socially Responsible Entrepreneurship And Innovation Professor of Marketing at William Paterson University of New Jersey.

Honors

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Experiences

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Education

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Rajiv Kashyap

William Paterson University of New Jersey

Professor of Marketing

You can click a keyword to filter the displayed items

marketing business communication social media social responsibility artificial intelligence stock market journalism corporate governance consumer behaviour business ethics global responsibility value creation sale research branding social influence mass communication marketing science economic analysis consumer research higher education human-computer interaction interactive marketing information management behavioral finance ai education human-ai interaction exploratory data analysis social marketing consumer attitudes classroom practices corporate sustainability responsible management education augmented intelligence tweets sentiments empirical explorations environmental uncertainty service behaviors firm performance issues noneconomic goals medium communication digital mediums online information narrative contemporary china finance research business studies relationship marketing trust metric trust management empirical case studies short-term variability conceptual analysis holistic view corporate social performance social accounting cross-cultural management multimodal sentiment analysis market trends trend prediction social medium monitoring stock market prediction customer experience consumer finance firm performance information propagation rumor spreading industry type corporate environmentalism consumer recycling brand trust responsive pedagogy exploratory analysis csr orientation chinese managers responsible practice digital marketing analytics

Notable Scholarly Works

Notable Federal Grants

Collaborators

ESHRO: An Innovative Evaluation Framework for AI-Driven Mental Health Chatbots. SSRN Electronic Journal (2025)

EDITORIAL: Artificial Intelligence Education Governance -Human Enhancive, Culturally Sensitive and Personally Adaptive Hai. Frontiers in Artificial Intelligence (2024)

Rajiv KashyapYana SamuelLinda Weiser FriedmanJim Samuel

artificial intelligenceeducationai educationartificial intelligence educationgovernancehuman-ai interaction

The Microfoundations of Strategy: Empirical Explorations Under Conditions of Environmental Uncertainty. Management Research Review (2024)

business strategyglobal strategystrategy theorymanagementstrategic managementempirical explorationshigh uncertaintystrategystrategic thinkingbehavioral decision makinguncertainty analysisdecision sciencedecision theorystrategic planningenvironmental uncertaintymanagement decisionsbusinessbehavioral strategiesmanagement science

Cultivation of Human Centered Artificial Intelligence: Culturally Adaptive Thinking in Education (Cate) for AI. Frontiers in Artificial Intelligence (2023)

Yana SamuelMargaret Brennan-TonettaJim SamuelRajiv KashyapVivek KumarSri Krishna KaashyapNishitha ChidipothuIrawati AnandParth Jain

artificial intelligenceeducationai educationhuman-computer interactionhuman-ai interaction

Adaptive Cognitive Fit: Artificial Intelligence Augmented Management of Information Facets and Representations. International Journal of Information Management (2022)

artificial intelligencecognitive system engineeringadaptive cognitive fitcognitive interactionmanagement information systemsaugmented intelligencecognitive computinginformation managementcognitive technologiesinformation facetshuman-computer interactionintelligent user interfacesdata sciencecognitive sciencecognition

Adaptive Cognitive Fit: Artificial Intelligence Augmented Management of Information Facets and Representations. International Journal of Information Management (2022)

Jim SamuelRajiv KashyapYana SamuelA. Pelaez

artificial intelligencecognitive scienceaugmented intelligenceinformation facetsinformation managementadaptive cognitive fit

That Message Went Viral?! Exploratory Analytics and Sentiment Analysis Into the Propagation of Tweets. arXiv (Cornell University) (2020)

Jim SamuelMyles D. GarveyRajiv Kashyap

exploratory data analysisrumor spreadingsocial mediasocial network analysisexploratory analyticsinformation propagationcommunicationsentiment analysis

Socially Responsible Practice and Csr Orientation of Chinese Managers: The Role of Confucian Ethics and Confucian Dynamism. Sustainability (2019)

organizational behaviorbusiness ethicsglobal responsibilitychinese managersresponsible management educationethicscsr orientationcross-cultural managementsocial responsibilitymanagementeast asian studiescontemporary chinaresponsible practicecorporate social responsibility

Going Where the Tweets Get Moving! an Explorative Analysis of Tweets Sentiments in the Stock Market. SSRN Electronic Journal (2018)

Jim SamuelAndrey KretininRajiv Kashyap

stock marketfinancial economicsfinance researchmarket trendsmultimodal sentiment analysissocial mediasocial medium monitoringtweets sentimentssocial movementscommunicationtrend predictionexplorative analysiseconomicseconomic analysisfinancestock market prediction

Sales Professionals’ Use of Social Media to Create and Deploy Social Capital in Us and Indian Companies. Springer eBooks (2018)

Rajiv KashyapSudha ManiPrabakar KothandaramanRaj Agnihotri

sales professionalsbusinesssocial mediaindian companiescommunicationsocial capitalmarketing

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Rajiv Kashyap

Professor of Marketing

William Paterson University of New Jersey

Affiliations

Cotsakos College of Business

Center For Socially Responsible Entrepreneurship And Innovation

Management, Marketing, and Professional Sales

William Paterson University of New Jersey

Rajiv Kashyap is currently serving as a Center For Socially Responsible Entrepreneurship And Innovation Professor of Marketing at William Paterson University of New Jersey.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Rajiv Kashyap

William Paterson University of New Jersey

Professor of Marketing

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

ESHRO: An Innovative Evaluation Framework for AI-Driven Mental Health Chatbots. SSRN Electronic Journal (2025)

EDITORIAL: Artificial Intelligence Education Governance -Human Enhancive, Culturally Sensitive and Personally Adaptive Hai. Frontiers in Artificial Intelligence (2024)

Rajiv KashyapYana SamuelLinda Weiser FriedmanJim Samuel

artificial intelligenceeducationai educationartificial intelligence educationgovernancehuman-ai interaction

The Microfoundations of Strategy: Empirical Explorations Under Conditions of Environmental Uncertainty. Management Research Review (2024)

Cultivation of Human Centered Artificial Intelligence: Culturally Adaptive Thinking in Education (Cate) for AI. Frontiers in Artificial Intelligence (2023)

Yana SamuelMargaret Brennan-TonettaJim SamuelRajiv KashyapVivek KumarSri Krishna KaashyapNishitha ChidipothuIrawati AnandParth Jain

artificial intelligenceeducationai educationhuman-computer interactionhuman-ai interaction

Adaptive Cognitive Fit: Artificial Intelligence Augmented Management of Information Facets and Representations. International Journal of Information Management (2022)

Jim SamuelRajiv KashyapYana SamuelA. Pelaez

artificial intelligencecognitive scienceaugmented intelligenceinformation facetsinformation managementadaptive cognitive fit

That Message Went Viral?! Exploratory Analytics and Sentiment Analysis Into the Propagation of Tweets. arXiv (Cornell University) (2020)

Jim SamuelMyles D. GarveyRajiv Kashyap

exploratory data analysisrumor spreadingsocial mediasocial network analysisexploratory analyticsinformation propagationcommunicationsentiment analysis

Socially Responsible Practice and Csr Orientation of Chinese Managers: The Role of Confucian Ethics and Confucian Dynamism. Sustainability (2019)

Going Where the Tweets Get Moving! an Explorative Analysis of Tweets Sentiments in the Stock Market. SSRN Electronic Journal (2018)

Jim SamuelAndrey KretininRajiv Kashyap

Sales Professionals’ Use of Social Media to Create and Deploy Social Capital in Us and Indian Companies. Springer eBooks (2018)

Rajiv KashyapSudha ManiPrabakar KothandaramanRaj Agnihotri

sales professionalsbusinesssocial mediaindian companiescommunicationsocial capitalmarketing

1
2
3
4
10 / page