Faculty

Institution

Unit

Venue

Raika Sadeghein

Assistant Professor of Marketing

University of Richmond

Affiliations

Robins School of Business

Department Of Marketing

Raika Sadeghein is currently serving as a Marketing Assistant Professor of Marketing at University of Richmond.

Honors

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Experiences

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Education

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Raika Sadeghein

University of Richmond

Assistant Professor of Marketing

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marketing consumer behaviour public policy finance philosophy decision theory services marketing empathy morality ethics moral psychology content analysis applied social psychology ethical theory applied philosophy consumer research online information electronic commerce moral practice moral philosophy psychosocial determinants apathy moral issues misinformation disinformation detection customer reviews quality review consumer issue buying behaviors online customer behavior marketing analytics utility-driven model perceived scarcity financial decision making consumer effort overlooked impact service encounters online purchases online review examination

Notable Scholarly Works

Notable Federal Grants

Collaborators

That's Not What Happened: Dealing With Consumer‐Generated Fake Retaliatory Reviews. Psychology and Marketing (2025)

frauddigital marketingmarketing researchcustomer reviewsmarketingonline informationdisinformation detectionquality reviewmisinformationconsumer issuepersuasionconsumer researchcommunicationcontent analysisconsumer behaviour

How Do Online Customer Reviews Impact Online Purchases? the Role of Online Review Examination as a Guilt/Shame Reduction Strategy: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2022)

Raika SadegheinPaula FitzgeraldStephen He

marketing researchmarketingbuying behaviorstrustmarketing analyticsonline purchasesonline review examinationutility-driven modelonline customer behaviormarketing strategyelectronic commerceconsumer behaviour

Consumer Effort in Service Encounters: The Overlooked Impact of Surface Acting. Journal of Services Marketing (2021)

Laurel Aynne CookM. Paula FitzgeraldRaika Sadeghein

marketingservice encountersservices marketingconsumer effortoverlooked impact

Shame and Guilt: The Good, the Bad, and the Ugly. (2019)

applied social psychologyethical theorymoral issuesapplied philosophymoral psychologymoral philosophyempathypsychosocial determinantsmoral practicemoralityapathypsychologyethicsphilosophy

Effects of Perceived Scarcity on Financial Decision Making. Journal of Public Policy & Marketing (2017)

Laurel Aynne CookRaika Sadeghein

marketingfinancial decision makingpublic policyfinanceperceived scarcitydecision theory

1
10 / page

Raika Sadeghein

Assistant Professor of Marketing

University of Richmond

Affiliations

Robins School of Business

Department Of Marketing

Raika Sadeghein is currently serving as a Marketing Assistant Professor of Marketing at University of Richmond.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Raika Sadeghein

University of Richmond

Assistant Professor of Marketing

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

That's Not What Happened: Dealing With Consumer‐Generated Fake Retaliatory Reviews. Psychology and Marketing (2025)

Raika SadegheinPaula FitzgeraldStephen He

Consumer Effort in Service Encounters: The Overlooked Impact of Surface Acting. Journal of Services Marketing (2021)

Laurel Aynne CookM. Paula FitzgeraldRaika Sadeghein

marketingservice encountersservices marketingconsumer effortoverlooked impact

Shame and Guilt: The Good, the Bad, and the Ugly. (2019)

applied social psychologyethical theorymoral issuesapplied philosophymoral psychologymoral philosophyempathypsychosocial determinantsmoral practicemoralityapathypsychologyethicsphilosophy

Effects of Perceived Scarcity on Financial Decision Making. Journal of Public Policy & Marketing (2017)

Laurel Aynne CookRaika Sadeghein

marketingfinancial decision makingpublic policyfinanceperceived scarcitydecision theory

1
10 / page